Seven (Southern Cross)

Television Regional and Community Television
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288

I’ve never really had much of a look before, but it’s interesting to see how SC7 schedule the AFL in Live on their schedule in Darwin/NT and the QLD remote license areas around the rest of their programming.

Darwin takes the 7 Melbourne feed (including News) for their programming 24/7, while the Remote licence uses the 7 Brisbane feed, but swaps to the 7 Melbourne feed when the AFL is on.

Looking at the schedule for next Thursday.

7 Melbourne has:
04:00pm - Seven News at 4
05:00pm - The Chase Australia
06:00pm - Seven News
07:00pm - AFL (Live)
10:15pm - The Front Bar (Live)
Then various other fill in programmes until Home Shopping starts at 2am AEDT.

Meanwhile, to keep the AFL match Live, Darwin switches from a 90 minute delayed Melbourne feed, to the live Melbourne feed, completely skipping 7 News.

SC7 Darwin:
04:00pm - Seven News at 4
05:00pm - Medical Emergency
05:30pm - AFL (Live)
08:45pm - The Front Bar (Live)
Then the Melbourne feed continues live until 12:30am NT time (2am AEDT) when an extra 90 minutes of Home Shopping is scheduled to get the schedule back to local time.

And on the Remote QLD licence, the Brisbane feed is used live until 6pm, when the feed switches to the live Melbourne feed for the night, again skipping 7 News.

SC7 Remote QLD:
04:00pm - Seven News at 4 [Brisbane feed]
05:00pm - The Chase Australia
06:00pm - AFL (Live) [Melbourne feed]
09:15pm - The Front Bar (Live)
Then the Melbourne feed continues live until 1am QLD time (2am AEDT) when a repeat of Air Crash Investigations is scheduled in to get back to Home Shopping at 2am.

Interesting to see that SC skip 7 News entirely on these days. Also interesting to see they continue with the live Melbourne feed in both cases, well into the night before scheduling filler.

Also interesting is their setup for SC7 Darwin next Saturday with Horse Racing on, as well as AFL in the Afternoon and Evening, the schedule for the day consists of Weekend Sunrise being shown on the normal 90 minute delay in the morning followed by the Melbourne feed going out live for the rest of the day afterwards, including “Seven News at 5” at 3:30pm local time, and “Seven News” at 4:30pm local time.

Given SC’s track record, I would not be surprised at all if they don’t bother to coverup the clock on Seven News at 5.

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289

Wait until the season kicks off proper. See what they do with 7TWO Central and 7mate Central with overlapping programming and state-specific AFL matches. I’ve seen AFL on 7TWO plenty of times and Horse Racing split between all three services. It was a real dogs breakfast when they had the rights to the V8 Supercars. SCTV Central South (the one I receive) often shows Queensland Weekender in place of Melbourne afternoon programming as well.

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290

At around 8:45 this evening, Southern Cross in Tasmania aired a Seven News Melbourne update, followed by a ‘special report’ promo for tomorrow’s aforementioned bulletin & a Sunrise Cash Cow promo with the Seven logo before it went back to its own ad feed.

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291

Again, nothing new. This happens quite regularly these days. SCTV lets the metro feed come through for “sneak peek” promos and the occasional Melbourne News updates. At times I’ve seen a Seven News update followed directly by a local SC update. :slightly_smiling_face:

292

How weird that SC would air news updates from a host and set and a skyline shot that have nothing to do with their audience - and worse still
Run promos for a show they don’t air to their viewers.

293

As mentioned in the HD Broadcasting thread, I have been told that Southern Cross are set to make an announcement in regards to their main channel HD offering very soon.

Seeing as the 2017 AFL season is almost upon us, here’s hoping it’s up and running in time for the new season Thursday week.

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294

[quote=“KICK-IT, post:292, topic:360, full:true”]
How weird that SC would air news updates from a host and set and a skyline shot that have nothing to do with their audience - and worse still
Run promos for a show they don’t air to their viewers.
[/quote]Depends what this ‘special news report’ promo was about. SC may run with it on their own news tomorrow night. But yes, either way it’s rather odd but clearly when it happens it’s done on purpose as this sort of thing has occurred for quite some time now.

295

Southern Cross HD coming before 23rd March on channel 60 officially announced on their news tonight.

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296

Which if I’m not mistaken, makes it the first Seven-affiliated regional station to (re)launch a HD simulcast of it’s main channel. :thumbsup:

Prime7 and Seven Queensland, the ball is now in your court! :wink:

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297

When did SCTV originally start simulcasting in HD and did it do breakaway? I presume it stopped when 7mate was launched…

298

unless prime is up to something ???

299

I wonder what inspired their new HD logo?

S.C. TAS SA & BHill - 2017-03-14 19-58-00 - Southern Cross News Tasmania.ts -_00001.jpg1024×576 88.7 KB

S.C. TAS SA & BHill - 2017-03-14 19-58-00 - Southern Cross News Tasmania.ts -_00005.jpg1024×576 82.5 KB

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300

Congratulations to Southern Cross Tasmania.

301

Wow! An affiliate will be simulcasting in HD before Seven even have HD running on their own O&O markets in Regional QLD. Shame on you Seven!

Is the change to HD for all markets where SC are a 7 affiliate? Because if so, that would mean viewers in the “Remote” QLD market in outback QLD would have 7HD before any of the cities along the east coast (north of Brisbane).

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302

I can imagine the announcement went something along then lines of “and you can enjoy Southern Cross News in crystal clear VHS quality on the new Southern Cross HD” :joy:

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303

Here’s the report. RELAUNCH!!!11

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305

Too bad their local news more than likely won’t be in HD though! :joy:

[quote=“SydneyCityTV, post:296, topic:360, full:true”]
Which if I’m not mistaken, makes it the first Seven-affiliated regional station to (re)launch a HD simulcast of it’s main channel. :thumbsup:

Prime7 and Seven Queensland, the ball is now in your court! :wink:
[/quote]Who’d have thought! SC leading the way for once. :stuck_out_tongue_winking_eye:

[quote=“Nick, post:297, topic:360, full:true”]

When did SCTV originally start simulcasting in HD and did it do breakaway? I presume it stopped when 7mate was launched…
[/quote]Back when Seven originally did. Whenever Seven did “breakaway programming” SCTV just resumed showing the scenery loop IIRC (similar to what was shown during ad-breaks on WIN HD back in the day).

[quote=“NQCQTV2, post:301, topic:360, full:true”]Wow! An affiliate will be simulcasting in HD before Seven even have HD running on their own O&O markets in Regional QLD. Shame on you Seven![/quote]Shameful isn’t it?! :stuck_out_tongue_winking_eye:

[quote=“NQCQTV2, post:301, topic:360, full:true”]
Is the change to HD for all markets where SC are a 7 affiliate? Because if so, that would mean viewers in the “Remote” QLD market in outback QLD would have 7HD before any of the cities along the east coast (north of Brisbane).[/quote]Not sure on this. But I would assume that’s the case though.

[quote=“NQCQTV2, post:302, topic:360, full:true”]I can imagine the announcement went something along then lines of “and you can enjoy Southern Cross News in crystal clear VHS quality on the new Southern Cross HD” :joy:
[/quote]Haha. Once they move things may change. Hopefully that relic of a set is finally put into retirement in a museum. :wink:

[quote=“WAtvVideos, post:299, topic:360, full:true”]
I wonder what inspired their new HD logo?[/quote]I can’t really remember what the old HD logo looked like. Not really a fan of this one though.

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306

It certainly looks more interesting than the plain font “HD” that Seven tack onto their watermark. I like how the star overlaps onto the “H” on SC logo.

307

Yeah, me too!

308

That it will be in MPEG-4 (no doubt) will have to be explained to the viewers.