Gold FM Gold Coast advertised a George Michel special at 7pm. Network wide special I imagine.
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It sure was
Triple M Hobart television commercial here:
http://www.radiotoday.com.au/news/whats-new/10249-triple-m-hobarts-new-tvc.html?platform=hootsuite
I guess since all the local breakfast announcers are on holidays, both the regional hit & Triple M stations will have the same networked breakfast show for the next 2 weeks until Jan 9.
Thereâs only one station that brings you everything Hobart - Sydneyâs Triple M.
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Im surprised they didnt bring back the âTriple M Rocks {some random location}â slogan
Unlike metros, they donât use a ârockâ format, so it would probably seem a bit out of place.
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The fact they have different formats with the same name makes the whole thing seem out of place!
Branding 101 epic fail.
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Couldnât agree more, somehow I donât consider Katy Perry & Taylor Swift rock music!
Well, there goes their listening audience! 
While I agree that two different formats under the same brand doesnât make sense, thereâs also been mention on here of the previous failures of the Triple M rock format in several cities (e.g. Perth) and the decline for Triple M in itâs pre-Dec 2016 metro markets, so what if SCA are intending to shift the metro Ms more toward the format of the new regional Ms, and slightly move the regional Ms toward the metrosâ rock format, meeting in a happy middle somewhere?
Surely they canât (continue to) just ignore a declining (metro) audience problem?
If they can make a middle ground work, then good, theyâll finally have a reasonably consistent national brand, using a recognisable name they already own, and get the cost saving benefits of that national brand.
(And eventually they should ditch the Canberra FM joint venture and start up a 3rd commercial FM station in Canberra.)
Good idea, but I canât really see a âhybridâ format working for Triple M in metro areas.
Regional Triple Ms can afford to have a broader music playlist since there are usually only 2-3 commercial stations to compete against, not 5 to 10 commercials as in the capital cities.
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Provided that they remain #1 or competitive amongst males, itâs unlikely weâll see much change in my opinion
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In Sydney Triple M does not look too competitive in any demographic:
- 18 - 24: No.6 (behind Triple J KIIS, Nova, 2Day and smooth)
- 25 - 39: No. 6 (behing Nova, KIIS, smooth, WS and Triple J)
- 40 -54: No. 5 (behind KIIS, WS, Smooth and Triple J)
- Nights: No. 11 (only 0.1% ahead of the ABCâs News Radio)
- Weekends: No. 10 (behind everyone including Magic 2CH)
I canât imagine how the station could be so weak in all these demos and shifts but competitive with males.
The original Triple M is barely afloat. If their not careful the âMâ is going to stand for âmalesâ. The three males that listen to 104.9 in Sydney.
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@TV-ACT
Yes that thought has crossed my mind - they might eventually bring the metros back towards the âmiddleâ, particularly in Brisbane and Adelaide.
I agree Canberra needs a 3rd FM. Also, Brisbane, Perth and even Adelaide need a 5th.
Yeah Iâm not buying this âcompetitive with malesâ spin from SCA. Itâs dubious at best.
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Dobbo and Fitz subscribe to the flawed tactic that if you say something enough, people will believe itâs true.
If there was a genuine competitor for a male skewed station, this would be challenged. Cath Thomas at Pacific Star is about the only chance but their brands arenât strong enough yet for a challenge to have credibility.
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Agree 100% with that. They definitely subscribe to that idea of repeating something till people believe it.
Propaganda may work for politicians (as it did for the Nazis who coined the term), but I suspect the people who decide where to spend advertising dollars look at the actual numbers.
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