Southern Cross Austereo (Regional)

Most Triple Ms do local breakfast, then network onwards where Hits doing a statewide network breakfast and a local announcer 9:00 to 12:00 then network onwards.

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I can see Triple M mirroring the Hit approach before too long, particularly in cases where breakfast is a duo/trio, and replace them all with a single morning (or maybe 12-3pm arvo presenter if that market also takes Ray Hadley).

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Carnarvon has, to my knowledge, zero local content apart from bare minimum local news and commercials. They take the same feed as remote WA. Also, Hit in WA, AFAIK, is a full time statewide feed with local ads.

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What shift would have the biggest audience in those rural areas? Breakfast? Mornings? Something else?

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Not sure of the exact populations of these regional WA areas but for the most part they would be a lot lower than regional centres in Qld, NSW and VIC. It would be harder to make money I guess.

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TBH, the whole of regional WA should be merged into one licence area. Don’t be surprised in the not too distant future if we see the smaller regional LAPs in other states merged.

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I agree on WA. It’s huge and only sparsely populated.

I think the ACMA should really look at merging licence areas in certain areas, even dare I say it in metro fringe areas.

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I think they should also look at merging community radio licenses, especially in Western Sydney! Having a look at the programming guides for SWR, WOW and Pulse FM in Richmond, there seems to be a lot of vacant air time on these stations. I reckon you could fit all the programs on these three stations into one. Gone are the days where you’d have to wait months for a slot on a community station.

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Always breakfast, people wake up expecting local information and then diverge to their work tasks where radio may not be possible.

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A very retrograde step from when Phil Youd and friends owned Canarvon. Huge variety of music on both formats, yes, much/all voice tracked from elsewhere however the information in breaks was unashamedly local. Audiences would’ve noticed the decline in quality.

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Speaking of which, Hit Gosford had local announcers across the day in both shifts but is now networked after midday. When did this happen ?

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I believe Triple M Gosford is the same - networked after midday!

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It is, has been since probably mid last year?

Hit probably took the Albury hub afternoon feed at the same time, I imagine.

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The hit network feed comes from Townsville. It’s just the Triple M network feed from Albury.

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How sad for Gosford radio.

Not only has SCA long-lost their No.1 crown, but now they’re just digging deeper into disconnecting with local listeners.

I also still feel Maz is much better suited to the Hit brand.

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Love that name!

Hopefully she can navigate the world of breakfast radio easily enough :grin:

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According to Linkedin its “Them/They”

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