A good station, especially regional should generate over 80% of revenue (and higher for profit) from the bfast shift alone. What happens after 3pm isn’t really big in most people’s minds.
So long as there’s great communicator who is known and local to the community to give the market a region to listen at breakfast, audience largely don’t care what’s on after that. That was DMG’s research and it worked for them when they owned regional stations.
I never understood why SCA should of keep the Heritage Brands(3sr, 3BO etc) and say Part of the the Triple M Network or Hit Network instead. I know it can be classed as local station but still use the Triple M logo.
I didn’t get to have a listen to 90.9 SEA FM this afternoon, but this morning, around 9:30am EST, they were running 100 minutes of commercial free music (“to start the workday”).
I don’t know if it was just because they were running a feature that the rest of the network don’t run, or if it was indicative of the rest of the station sound moving forward, but it sounded very…regional. I was expecting it to sound slick, with an updated “Get That Feeling” SEA FM Jingle Package. The announcer sounded bored. Was it like that all day? Or did it improve outside the 100 mins of commercial free music?
I had a little listen too… it was ‘punters’ calling in with their memories of SeaFM from the good old days and the jocks being all excited that the SeaFM brand was back. New jingle sounds good but you’re right, it did sound rather amateur for some strange reason. I found listening to the first part of the breakfast show really strange - with their ‘soon to be SeaFM’ mentions. Nice package played at 8:15 etc. Very ‘in’ feel to it all though.
Metro markets are the 5 capital cities - Sydney, Melbourne, Brisbane, Adelaide, Perth. Everything else is regional.
With that said, CRA considers certain markets provincial - Gold Coast is included in this list along with Canberra, Newcastle, Katoomba and I believe Hobart.
Dave Ferrier will host a new show called The Greatest on Triple M’s regional stations across Australia from tonight. It will air from 7pm to 10pm. Danny Lakey Show will continue in Triple M’s metro stations.