Oh please no. They tried this in the old days with CFM Toowoomba part of the original Sea FM network. Nobody in Toowoomba had a clue what it meant.
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Apparently, the C was meant to represent Country.
Not really very clever, given the music genre of that name, which they would play almost none.
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They should also bring back Sun FM - Shepparton along with the music they used to play in the 90s.
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SCA definitely needs to reinstate the NXFM brand in Newcastle ASAP.
Iâd also like Sea FM to make a return on the Central Coast. But as others have already pointed out, that station being a hub for (some of) Regional NSW brekky might make things tricky.
Strangely, Iâm fine with the Hit 104.7 name continuing in CanberraâŚprobably because that station didnât really have a proper name as such for years, just FM 104.7 with the âFMâ dropped in 2005 when that big rebrand of all Austereo Today Network-affiliated stations (back when they only had the five metros + Canberra & Newcastle as joint ventures) happened.
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94.3 Warragul (now Triple M and also previously Hit FM and Star FM before that) was also known as âSea FMâ. Despite being in-land and not really known as a coastal region at all.
That said it did take in the South Gippsland region that is by the sea but still seemed odd for a station based in Warragul and also serving a large in-land population base in the Latrobe Valley.
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I do like the idea of an original station name returning but in the homogonised and networked environment of radio today what is the point?
The logo remains the same. The imaging will be modified but remain the same. Programming after 3pm networked from out of the state. A Hit station in every way except name.
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I wonder who was the brains department behind C-FM? It has to go down as the worst radio station branding ever.
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It doesnât need a brains department for that.
More like a total lack of them.
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What about NXFM? Or FM104.7 Canberra? Or Hit/Sea Hobart?
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I think âThe Local You Knowâ while never actually naming the station was a pretty good effort on the LocalWorks stations. Your local station, you know the one, youâre listening to it right now, we donât need to tell you the name because you know us so well!
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That one did have local branding associated with it in the sweepers eg. âKOFM, the Local You Knowâ.
Not sure about networked shifts though.
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Surely NXFM is next on the list - itâs kinda odd thatâs itâs still hit106.9
On another note, kinda a waste of money to rebrand Sea to hit90.9 in 2019 for them to rebrand back to Sea after two years - the signage, and the other physical branding elementsâŚ
Oh well, good to see SeaFM come back!
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Especially since the signage will have been changed twice (probably soon to be three times for the return of Sea) - once from Sea to Hit, then again for the current logo!
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Based on the articles they say thisâll be the last rebrand to a heritage name.
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Unsure, that station has always just been discussed in the regional thread as itâs not one of the major capital cities.
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What about âCapital 104.7â - like lĂłndon
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I love the Capital FM branding for Canberra. Canât work out why theyâve never used it for one of the stations.
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Gold Coast is somewhere between metro and regional these days as it grows in size, with a population well over 700,000
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Probably because the AM stations are part of the âCapital Radio Networkâ, which Iâm not sure if it currently is, but has been used on air before.
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