Southern Cross Austereo (Regional)

Hunter had a tough time:

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That’s because it’s from early 2019 (publish date on the PDF is 17 January 2019). Surprise surprise, not everything on the internet is current.

There’s also an accompanying video for that article, also published around the same date. https://www.youtube.com/watch?v=BA57zKGKhNM

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Ray Hadley back on Triple (A)M in Wagga Wagga, Griffith and Toowoomba, but not on FM stations that used to take his show.

A comparison of the ratings when Ray was on and when Steve Price was on.
Coffs Harbour: Hadley 34% Price 22.4%
Port Macquarie: Hadley 35.4% No data on Price
Orange: Hadley 32.3% Price 26%
Wagga Wagga: Hadley 24.7% Price 9.5%
Griffith: Hadley 31.9% Price 16.7%
Toowoomba: Hadley 13.6% Price 5.5%
Source: Xtra Insights

Irrespective of what people think of Ray Hadley, or his listeners, he rates and rates very well, particularly in NSW and SCA were, at best, short sighted to dump his program. I reckon it won’t be long before he’s back on in Orange, Port Macquarie and Coffs Harbour.

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Whilst I don’t disagree, I still think it was retribution on SCA’s part for losing the Nine TV affiliation to WIN. Even if it hurted themselves, I think they wanted to hurt Nine too.

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totally agree, there was nothing to hint that SCA was going to drop a 9 owned radio program, SCA were annoyed so that was their return serve

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I’ve noticed that Sea FM are using 13 10 60 during local shifts which would conflict with B105 given the overlap in Southern Brisbane / northern Gold Coast.

@mcpaton is there any reason Sea didn’t get a “local” number the same as Triple M did?

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Plenty of other markets that have some overlap that would fall in the same boat.

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SCA would have changed the routing of 131060 so calls now forward to Sea fm and not to B105.

They would be using postcode routing , so all calls that originate from Gold Coast landlines, or mobiles connected to Gold Coast towers get forwarded to Sea fm instead of B105.

Outside of the Gold Coast where B105 is received calls to 131060 would still go to B105.

The exception to this would be when network programming is taking place, in this case 131060 would be programmed to go to Fox fm etc.

I use to work in telco so very familiar with how these numbers work, and how they can be configured.

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Sea Fm found they weren’t getting as many crossover calls as Triple M were.

Since moving off landlines it’s been harder to finesse these collection areas, as the mobile zones are much broader, and carriers tag their cell towers differently.

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I’m aware how it works technically. I have also dealt with routing of 13/1300 numbers.

My question is because the Gold Coast stations have considerable reach into Brisbane and the Brisbane stations have considerable reach into tue Gold Coast - enough to even be included in the Gold Coast ratings. There would therefore be a large area where people could be legally listening to either station. The Gold Coast say that over 20,000 people in the Gold Coast licence area are listening to B105. SCA acknowledged this was an issue by getting a separate number for Triple M Gold Coast when they reconfigured the numbers to be the same for metro and regional.

Thanks, that quite interesting. So were 92.5 using 133353 for a bit before getting the 1300 number?

Maybe it comes down to the difference in music on the Triple M’s - it gives a reason to listen to an out of area station, which B105 and Sea being more similar removes to reason to not listen to the local version.

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Is the regional Hit Network also using 13 10 60 now as a local number too? It only makes sense.

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As was Triple M Goulburn Valley, which uses the same 1300 number as the Gold Coast.

Believe Gippsland uses an 03 local number due to Melbourne overspill but can’t confirm. It’s anyone’s guess as to what happens with calls to 1 333 53 during networked shifts - perhaps an argument to network shows from Melbourne rather than Albury (and Gold Coast/Townsville before that).

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I thought Triple M Gippsland used the 1300 MMM 925 number similar to GC?

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That would make sense: can’t see it listed on their website or Facebook which is where my doubt came from.

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Listening to Triple M Gippsland this morning I can confirm they’re using 1300 925 666.

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Something that really annoys me about Triple M Gippsland is that they rarely mention their on-air frequencies of 94.3 and 97.9. I reckon Ed on breakfast mentions them occasionally when promoting Triple M Footy, but the general imaging and station promos don’t make any mention of the frequencies.

This compares with Ace Radio in the area which never shies away from the fact that TRFM is on two frequencies and the same on Gold where they even go through the mouthful that is “Gippsland’s Gold, 98.3FM, 1242AM”. The afternoon announcer even occasionally throws in the third Bemm River frequency.

I thought this should be essential for stations broadcasting across a large regional area with multiple frequencies. Especially for tourists in the area who might not necessarily have RDS with AF in their car and not realise there is a better quality signal available on a different frequency.

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101.7 WS FM (Sydney): I’ve never heard this station mention their 88.3 & 99.1 frequencies in western Sydney.

I would have thought so as well. I find it quite bizarre that many stations don’t bother or rarely, mention on air their frequencies. :man_shrugging:

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Fair chance that’s because they don’t know they exist, over the past few years, ARN have had at least a couple of new tech managers come in who didn’t know these frequencies existed, or that they owned & operated the 2 translator sites, without TXA telling them they did, by asking for site access permission, they still wouldn’t know they have them. Technical team now know they exist, I doubt anyone else at ARN Sydney know about them, especially the programming/on air team.

Reminds a bit of the accountants at 2KY/Sky Racing Radio a few years back who wanted to sell a parcel of land they owned at Homebush Bay as they thought it was vacant land, wasn’t until the Techs got wind of it & said hang on a second, that land is in use, that’s our transmitter site, we can’t sell that.

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OMG. :rofl: :roll_eyes: :man_facepalming:
I’m obviously not the only one with problems dealing with some people in management.

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