In regards to the two Sydney stations they could sell them using a “Buy One Get One Free” deal.
If SCA did sell 2DayFM and 2MMM licences, their share price would probably increase.
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Surely Rupert and News are smart enough to know that running a regional TV business in Australia is thoroughly bad from an investment point of view.
The only deal that makes sense is 7/Paramount buying them, and that’s only worth it if they can get the asking price down low enough.
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who knows what Lachlan could have in mind now he’s in charge.
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8 posts were merged into an existing topic: ARN acquisition of Southern Cross Austereo (pending approval)
Big Meeting of all staff at SCA and Super Radio Network today according to Radio Today! Probably More sackings or are the networks joining forces?
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Not much staff at SRN, the way people are getting sacked at SCA there’s probably not many left there either.
Could be just related to National sales?
If SCA are talking buyout with SRN, they really are in a desperately bad way, unless SCA want to buy SRN & not the other way around.
Honestly not sure what situation would be best for listeners & the industry, SCA buying SRN or SRN buying SCA?
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I can’t find anything on Radio Today but Radio Info report the following:
Industry sources have said there are gatherings of staff of SCA and of the Bill Caralis owned Super Radio Network to happen today.
I take that to mean that there’s a meeting somewhere in the country of at least one person from each company. I would think this would be merely just early stages of SCA sounding out their other options.
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SCA have lost money by cutting local.
Their revenue via GTS/BKN local news, first farmed off to a multichannel and axed altogether. Had it remained on the main channel with a cost saving 2020’s set up from Port Pirie, could’ve brought in far more revenue with all else centralised.
Tasmania is the next hunting ground for cost savings, despite their success, all local programming on TNT could be stopped tomorrow, staff out of work and still remain ahead of WIN. SCA will be considering that despite denials.
The wrong shift axed on regional radio. DMG knew how to network right, retain local breakfast and network the rest. SCA could return local breakfast with one person on air and kick activations up a gear with a great presence, tie both a new year and survey tactic to marketing and promotions, draw people to the station via activations.
Networking throughout the day via a music shift or show would be the way to go to save money. SCA have the technology to centralise programming yet localise content for markets throughout the day as needed.
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Even many BOG FM regional stations have the right idea. Some are local at brekkie and drive, with networked workdays (or announcer-free workdays).
SCA should do the same. Always stay local at brekkie.
Regional listeners don’t care about international guests at brekkie. They care about local news & issues at breakfast.
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I reckon local content is less important for Hit listeners, eg. a K&J type show could work at breakfast in regional areas, but on the Triple M / heritage network stations, I think local content is much more important to their listeners.
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I wonder how much revenue SCA has lost when it closed local TV bulletins in regional Victoria, North Queensland and the ACT?
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I doubt much @Willwalk, as on the 10 affiliation which is in last place for commercial revenue.
Those bulletins were ended by the former SCB by Tony Bell and others.
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Gosford breakfast going into Hit Victoria stations this morning.
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Now that’s networking 
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Why’s that?
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Albury show also axed?
Interesting the misguided cost savings by this company.
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Hobart breakfast into Victoria maybe??
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Hope the WA brekky from Bunbury doesn’t get the chop, it’s one thing to network breakfast interstate, but on a 2-3 hour delay as well, that would really be sinking to new unchartered lows.
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