Now this will be one to watch
SCA, Shuffling deck chairs on the Titanic.
It won’t happen, but here’s an opportunity for Super Network Newcastle to “hit” SCA where it hurts & beat them in the ratings.
An outsider telling Newcastle what they want to listen to won’t work for long.
The Sydney SCA stations don’t rate, & not sure the change of 2DAY breakfast will help, but they’re all out of ideas, Smooth rates well & is mostly music with no shit chatter, so hey what the hell?
Most other regional NSW markets don’t have any competition, so no surprise SCA stations are most listened to.
Laugh of the decade, SCA says Gosford is a “critical market”, that’s why they got rid of everyone, ripped the heart out of the place, & watched the ratings tumble.
Perhaps critical in that their stations are in critical condition?
The following story has already been mentioned on the “Random Radio” thread, but Radioinfo has picked it up.
SCA warns shareholders of a revenue drop and share price falls 22%
Southern Cross Austereo has provided shareholders with a trading update warning of a downturn in revenue following an 8.5% decrease in the September quarter figures when compared to the prior year.
All commercial radio dropped by 10.2% in the same period and SCA, the owner of the Triple M and Hit Networks, says EBITDA for the first half of this financial year is now expected to be in the range of $60M to $68M.
Read more at: https://www.radioinfo.com.au/news/sca-warns-shareholders-revenue-drop-and-share-price-falls-22
Very good @TV-Expert, here’s a reminder if any readers have missed the other thread:
Continuing the discussion from Random Radio:
Here’s the post that started it all.
Why has radio revenue dropped (over 10%) all of a sudden? What has caused this big drop? SCA very much dependant on radio revenues which they consider the core of their business.
There’s been a huge correction in the advertising market this year.
Spend via agencies have declined over 10% since this time last year.
This year has been a major ad recession due to the inflated booking over the last couple of years (same sex marriage, elections, Olympics etc…) - The only thing this year was a federal election.
Isn’t it also a flow on from the general slowdown in the economy and retail spending generally?
Saw a mention of the Australian Traffic Network in one of the industry spaces. I wonder whether much of that $200m cash injection won’t eventuate
Yes.
There are far too many peddling hope when times are tough for many.
The Australian is reporting that private equity firms like Oaktree could be looking to buy Southern Cross Media after its profit downgrade earlier this week.
Oaktree can’t even get NZ right, let alone try and buy Australia’s largest commercial radio network
Anyone else reckon Dean Buchanan will pop up at SCA as the new Chief Content Officer?
Yes.
Hel’ll be far more active than Guy I predict. Be prepared for quite the shake up where required. Deano knows how to wisely pick his battles.
Peter Bush, chairman of Southern Cross Media Group, at the annual general meeting today seemingly signalling that SCA is ready to do deals to dispose of its television stations. He just has to hope Nine, Seven and Ten or WIN (or someone else?) come knocking.
He made no such comment about SCA’s radio stations.
Perhaps WIN could buy them just to get the Nine affiliation back and dispose of it’s 10 Network licences?
Though I daresay it’s more likely Nine would buy them.
why would he? Radio is their primary business
I wouldn’t put it past them to sell radio and keep TV if that’s what they thought was more profitable.
Given the high fees they pay for Nine’s content and also considering that TV is a much smaller share of SCA’s total revenue I’d imagine that if they were to sell something it would be their TV assets which disappear first.