Amber Sherlock is presenting news updates on SmoothFM in Sydney today. Quite sure this is the first time she’s done this.
2 Likes
I’ve been in Brisbane for the past week and have been listening to Smooth Brisbane. Previously the music was dreadful but it seems far better now. But i don’t think they need a different playlist as Sydney and Melbourne. There is no other station similar to Smooth in the market to my knowledge. But i think they should take local Brisbane news on the hour. I presume Nova has news on the hour and use the same bulletin on Smooth Brisbane. It will also make the station feel a bit more local.
3 Likes
Yes agree they should try to localise it more.
There is a similar station that’s receivable across Brisbane in the car. Breeze FM on 92.1 in Brisbane (south) and Gold Coast on 100.6
3 Likes
I just caught the back-end of Richard Wilkins reporting it this morning, but apparently “smoothfm is launching in Brisbane, Adelaide & Perth”.
This is all I could find so far online:
2 Likes
I’m reading that as in they’re adding a breakfast presenter to the DAB Smooth, not launching Smooth on FM but could be wrong.
4 Likes
Here’s an article from Mediaweek.
…with live and local content in Brisbane, Adelaide and Perth, supported by a multi-million dollar marketing campaign. The new stations and advertising campaign will start on 5 September 2022.
The new markets will now have live breakfast shows hosted by broadcasters, Kate Mac in Perth, Nick Michaels in Brisbane and Kellie Golding in Adelaide, providing a local connection and content for listeners in these states.
Smooth is partnering with Amazon Alexa to assist listeners in Brisbane, Adelaide and Perth in discovering the brand. An integrated partnership will see the smooth stars promotion delivered nationally for the first time and with Alexa on air, listeners will learn how to engage with their Amazon device whilst listening to the station. [Nova Entertainment’s Chief Growth Offficer, Adam] Johnson said that this fits in with Nova’s distribution approach of being everywhere.
5 Likes
It’s a good move and about time. You already hear Smooth Brisbane on in shops everywhere so they need to take it to the next level.
Nick Michaels is ex-4KQ
5 Likes
I’ll definitely give it a go. Had Smooth 80s on for much of yesterday.
2 Likes
So what’s the REAL difference to what we’ve already been getting from smooth nationally?
Apart from new local brekkie announcers, is anyone else seeing through this?
It’s just a way of relaunching an already existing DAB+ station and probably revising Nova’s rate card for national sales/clients.
TBH it’s all just a bit of smoke & mirrors.
I’d re-do their press release to simply announce new local DAB+ brekkie announcers joining the team. The rest is old news.
We may as well have SCA announce RnB Fridays Radio is brand new and national with Mike E and Emma at brekkie.
2 Likes
I listen to smooth Perth a fair bit. They don’t currently run competitions, or none I’ve never heard of. That’s new. I have noticed over the past week that it sounds very much like Sydney & Melbourne. Looks like they’ve spent a lot more time on making the programming of the DAB+ sound right too. I wish them all the best success for this. Maybe this could be a way for us to get a smooth on FM in the future?
4 Likes
I listen to Smooth Perth for the lack of said competitions all day long and no inane chatter from wayyyy over the top DJ’s. So I am in two minds about this news.
1 Like
Does anyone know the actual Smooth 95.3 schedule? The websites a bit messy with presenters apparently working the same shift. When exactly is Karen on?
3 Likes
I think Karen is just a fill in for Smooth itself.
Its breakfast, Ty, Simon, Byron and then Cam Daddo.
Unless she does an early evening shift that im not familiar with.
5 Likes
No, you are correct. Karen is the fill-in.
2 Likes
From the RadioToday article:
“With the addition of the smooth relax , smooth vintage and smooth 80s stations, we have a portfolio of ‘feel good’ content in brand-safe environments that we know our clients love.”
What is smooth vintage? Is it on air yet?
I’m hoping it’ll be similar to the old Stardust DAB+ by SCA.
2 Likes
I often hear her instore on Coles radio too.
2 Likes
Has Smooth 90’s been Replaced?
What the hell is Smooth Vintage anyway???
If they’re on separate stations then WTF does Smooth FM play?
2 Likes
The unfortunate thing, is that smooth on FM is a shadow of its former self. So these days, they need DAB+ stations to cater for that market.
They would’ve been better off leaving smooth as it was 5-6yrs ago as “your easy place to relax”. That would leave more room for stations like WSFM/Gold104.3 and 2DayFM to do even better, whilst smooth could still dominate its own niche.
4 Likes