Sky News Regional

Same result can be obtained by drinking small amounts of bleach daily.

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The Australian is reporting Sky News Regional will launch on August 1 with a revamped live morning news service. Sky News Breakfast will air for three hours from 6am replacing Headline News. Jaynie Seal and Samantha Chiari remain as hosts.

The Bolt Report will air at 7pm replacing AFL Tonight and NRL Tonight. Regional viewers will now see all two hours of Paul Murray Live from 9pm. Sky News on WIN only broadcast the first hour.

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Murray will have to tone down the content of PML I assume.

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Why can’t they just air First Edition?

I think First Edition has reports from Nine and Seven which they’re probably not allowed to air.

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Interesting that the 2nd hour of Murray and Bolt all of a sudden appear with Sky News Regional (although Bolt initially did air on SNOW), everyone thought Sky wanted to keep them for paying viewers.

So either Sky had to sweeten the schedule to get SCA to agree (unlikely I think) or WIN (SNOW’s programmer) preferred to air the other content instead.

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I don’t think that’s the case anymore is it?

What about all the othe daytime rolling news programming and news night then?

Surely it would be cheaper to remove any seven and nine clips from first edition than produce a separate 3 hour programme

Option for local content points?

What local content do they have? From memory “headline news” never featured any local
Or regional news headlines or content - it was all nationally focused

Also interesting the branding

“Sky News Breakfast” will now take on “ABC News Breakfast”
In half the country

Getting the “Sky” brand and the “Breakfast” in there is much stronger branding than “first Edition” which sounds so 80s

“Sky News Breakfast” is much stronger and memorable positioning. Maybe it will merge with First Edition eventually. That brand needs to be retired

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Don’t know why, sounds fine to me, except of course there is no second edition, but then again, they mean first of the day.

In regional Australia. That’s not even close to half the country :nerd_face:

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Sorry you’re right - it’s about a third of the country (30%) not half

Also, not broadcast in NNSW?

Yes it will be, through WIN.

WIN’s fully-owned Ten markets, not joint ventures.

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According to the schedule SCA has posted, it seems like Sky News Regional will show more Sky News programming than SNOW has with the only pre-emptions being Sky News Breakfast airing instead of First Edition and Fox Sports News replacing the first hour of AM Agenda (9am - 10am AEST) and The Kenny Report (5pm - 6pm AEST).

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A new home for real news and honest views

Who writes these headlines? :joy:

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Seems like “real news, honest views” is their slogan…
image
Makes me want to vomit ngl

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Strange that SCA is not launching Sky News Regional on its Seven-affiliated stations in Tasmania, Darwin, Spencer Gulf/Broken Hill, Central Australia and VAST. You would think they would put it on there as the Seven stations are the “jewel in the crown” for SCA television, and Sky wants to reach these viewers. Viewers in Tasmania and Mildura will lose access to Sky News Regional from August 1.

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This has to be just taking money from News Corp to prop up the financially troubled (10) affiliates.
7 Tasmania isn’t troubled, so why lose a 7 multichannel for Sky/Fox News Australia?
News Corp may have baulked at how much SCA would’ve priced a full channel there.

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7 Tasmania/Darwin/Central/GTS/BKN does not carry 7flix. There is room in these multiplexes for Sky News. Or maybe there is a clause in SCA’s contract with Seven that they are not allowed to carry Sky News Regional on these stations (similar to WIN’s new contract with Nine).

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