Seven’s 2023 upfronts will be held at 5pm AEDT today, so a twilight presentation.
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Seven and Planet Ark join forces to champion National Recycling Week
Seven West Media is proud to announce it has joined forces with one of Australia’s most trusted environmental organisations, Planet Ark, to galvanise the nation and drive sustainable initiatives through the power of recycling.
Seven is the official media partner of Planet Ark’s flagship annual event, National Recycling Week, which is dedicated to educating and empowering people to reduce, reuse and recycle more of the right things, more often.
The media partnership coincides with the release of Seven West Media’s inaugural Sustainability Report, which outlines the company’s sustainability priorities and activities over the past year.
As part of Seven’s commitment to National Recycling Week, which starts Monday, 7 November, the network will run a television commercial and creative content for Planet Ark nationally on Channel 7 and 7plus.
In-program integrations, billboard ads and digital content will also run, while West Australian Newspapers will provide free advertising space across leading print and digital publications The West Australian, perthnow.com.au and thewest.com.au.
Seven West Media Managing Director and Chief Executive Officer, James Warburton, said: “We are a media company that entertains, informs and connects with millions of people every day. With that privilege comes the responsibility of ensuring the critical role Seven West Media plays in Australian society has a positive impact. For that reason, sustainability has long been a part of our day-to-day operations.
“Our inaugural Sustainability Report provides an important roadmap to this commitment, ensuring we walk the walk when it comes to promoting important environmental causes, uniting the people and the communities in which we operate, providing opportunities for future generations and supporting diversity, equity and inclusion.
“Planet Ark’s decision to partner with us is a meaningful vote of confidence in our ongoing mission and we are proud to help raise awareness of recycling together. We look forward to collectively reframing waste as a resource, improving recycling behaviours and galvanising Australians to do their part and recycle more,” he said.
“The partnership will also see Planet Ark provide sustainability training to Seven West Media, empowering our people to make a difference to our world through positive environmental actions.”
Planet Ark Chief Executive Officer, Paul Klymenko, said: “We’re pleased to partner with one of Australia’s biggest media companies and the nation’s most-watched network to spread the message about the importance of recycling.
“By joining forces with Seven West Media, we’re able to demonstrate to millions of Australians the benefits of waste prevention and recycling to produce environmental benefits and help people improve their environmental footprint. Keeping materials in circulation for longer benefits the environment by reducing the extraction of virgin materials, as well as the water and energy it takes to produce new products,” he said.
“At Planet Ark, we know that waste isn’t waste until it’s wasted, which is why National Recycling Week this year is all about providing education that empowers people to keep valuable materials in circulation. It’s in our hands to drive positive change through smart choices in what we buy, how we use it and what we do with it at the bin. That’s how we can all have a role in driving Australia’s critical transition to a circular economy,” he said.
Since National Recycling Week was established in 1996, the annual recycling rate in Australia has increased from just 7% of all disposed materials, or 1.5 million total tonnes recycled, to more than 60%. That’s a massive 43 million tonnes of materials recycled every year.
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Seven powers up premium total video trading
CODE 7+ takes flight in 2023
The first phase of the Seven Network’s new state-of-the-art digital and broadcast converged trading platform, CODE 7+, will take flight in 2023, providing Australian advertisers and agencies with faster, more effective and easier buying across the screens of Seven.
Announced last year as the network’s largest-ever technology transformation project, CODE 7+ is a new, advanced converged media planning and campaign tracking solution, which transforms and enhances Seven’s successful audience automation solution, CODE 7, making it the future of total video audience buying in Australia.
The second phase of the rollout of CODE 7+ will start next year, revolutionising BVOD trading in Australia and making 7plus an even more powerful platform for advertisers. In 2024, the full total video audience delivery system will launch.
In a global first, Seven will bring together the technologies of both Salesforce, the global leader in CRM, and Imagine Communications, a leader in video infrastructure, advertising systems and workflow management solutions.
CODE 7+ will also be underpinned by the new industry total audience measurement VOZ, along with data from Seven’s market-leading audience intelligence platform 7REDiQ, to unlock better results and dynamic campaign deliveries that will maximise outcomes.
With CODE 7+, advertisers and agencies can leverage Seven’s reach of 18.5 million viewers a month. Whether its broadcast or digital, metro or regional audiences, brands can weave their message throughout Seven’s amazing stories and cultural moments that millions of Australians talk about each week.
Seven West Media Chief Revenue Officer, Kurt Burnette, said: “We’re excited to introduce CODE 7+ to the digital media community next year, offering more automation, reduced turnaround times and improved processes to get campaigns live fast and making them even more effective.
“We have listened to our client and agency customers to carefully understand what they need most – not just now but into the future – to effectively invest with us to reach and engage with their target audiences. We have worked with them to co-create what we believe will be the best total video trading platform in the world.
“The next stage of CODE 7+ will provide our clients and agency partners with more certainty on delivery through the very latest improved optimisation engine, with increased addressability and targeting capabilities on their way,” he said.
“The integration of VOZ total audience data will also be a huge boost to CODE 7+ and for marketers by helping them identify opportunities, maximise reach and exploit digital viewing behaviours in a modern video ecosystem across Seven’s powerhouse content.
“By combining advanced technology from global-leading vendors with Seven’s marketleading audience intelligence platform 7REDiQ, CODE 7+ is the future of total video audience trading, designed to make it even easier for brands to reach Australia’s biggest audience on Seven, all at the push of a button,” Mr Burnette said.
At today’s 2023 upfronts, Seven revealed the 2024 upfronts would be held on October 18 next year, as part of inaugural South by Southwest Sydney Festival.
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Seven West held its annual general meeting this morning.
AGM addresses by Kerry Stokes and James Warburton, plus trading update
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Copping a strike on the remuneration report failing to pass the vote will smart
TV advertising according to Seven
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Bit premature with only 2 days left. Seven jumping the gun
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Probably unlikely that anything in the next two days is going to dramatically shift the final rankings
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I get what you mean, but funnily enough, there actually is a pretty major event and on the last day (hard to believe in a way), but it’s just that it’s on SBS so in terms of YTD shares extremely negligible yes.
Although in terms of program rankings, that could indeed be interesting. @TV.Cynic
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Seven has the WBBL grand final on 7mate which should help its multichannel shares. Not to mention the Victorian election coverage.
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Seven launches broadcast trainee program
Apply for the Broadcast Technician and Operations Trainee program placements [here]
The Seven Network has today announced a new Broadcast Technician and Operations Trainee program to recruit and train new and diverse talent in a range of roles.
Seven has launched the program to address the lack of industry training available in Australia for technical and operational broadcast roles.
The program will offer six successful candidates two-year paid contracts which will combine formal TAFE study with mentoring and hands-on training by some of the best broadcast and technical professionals in the industry. The roles will support and maintain the systems and infrastructure that help keep Seven on air.
The trainees will work in Seven’s new flagship studios in Sydney’s South Eveleigh, soon be home to Australia’s most-advanced news and production studios with 7NEWS, Sunrise and The Morning Show relocating there from Martin Place next year.
The trainees will work with Seven’s dedicated team of journalists and producers on high-end productions of some of Australia’s most-watched shows, including Home and Away, 7NEWS, Sunrise and key sporting events.
Seven West Media Director of Operations and Transformation, Dr Trent Dickeson, said: “This is an exciting opportunity to be part of the next generation of highly-skilled technicians and operators who deliver Seven’s much-loved content to the heart of communities across Australia. Seven directly reaches 91% of the Australian population, more than any other network, and it takes the best people to maintain the services our viewers expect.
“Our new trainee program aims to tackle the skills shortage in our industry by growing and developing exceptional talent with specialist technical skills to build and maintain the media production and broadcasting systems that will take Seven into the future.”
Dr Trent Dickeson, Director of Operations and Transformation, Seven West Media
Seven Director of Broadcast Operations, Andrew Anderson, said: “Seven is committed to finding and developing new voices into the industry and this program will offer the trainees a unique opportunity to not only study, but to also gain real-world experience that will set them up for a rewarding career at Seven or across the media industry.”
Commencing in early 2023, the trainee program is aimed at anyone who has an interest in technology, broadcast operations and the role they play in modern broadcast television. School leavers and candidates from underrepresented backgrounds in the industry are encouraged to apply.
The program will fast-track participants through a rotation of roles in Seven’s Broadcast Operations, Broadcast Maintenance, Studio Operations and News Field Operations teams.
In each rotation, trainees will learn the fundamentals of broadcast operations and industry standards, how to use state-of-the-art broadcast electronics and communication systems, become familiar with various technical specialised roles that support on-air operations, and undertake further study through bespoke courses at TAFE.
Seven’s new trainee program follows the launch of the David Leckie Seven Scholarship Program in March 2022, which offers a 12-month scholarship at Seven West Media for a junior graduate with a passion for sales, marketing, programming or news. In 2022, Madeline McKeown was announced as the inaugural recipient.
Applications are now open and will close on 17 January 2023, with placements to begin in February.
For more information and to apply for the Broadcast Technician and Operations Trainee program placements, please click here.
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Note mention of new studios at South Eveleigh.
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Lucinda Gemmell joins Seven West Media
Seven West Media today announced the appointment of Lucinda Gemmell as Chief People and Culture Officer, reporting to Managing Director and Chief Executive Officer James Warburton.
Ms Gemmell will join Seven West Media in March and will lead the human resources and employee experience across the Seven Network and Seven West Media (WA).
Since June 2020, Ms Gemmell has been Chief People and Culture Officer at air navigation service provider Airservices Australia, where she was responsible for the people and culture strategy and transformation, talent, diversity and inclusion, leadership development, organisational effectiveness, functional training, and industrial relations.
Before Airservices Australia, Ms Gemmell was Chief People and Culture Officer at Virgin Australia Airlines. She has also held people and culture roles at Woolworths, Diageo Asia Pacific, Fairfax Media and Rio Tinto.
Mr Warburton said: “I am very pleased to welcome Lucinda to Seven. She joins us with an impressive resume that includes experience in senior people and culture leadership, business, strategy and commercial management roles in ASX, multinational, Asia Pacific and government organisations.
“In recent years, Seven has seen significant industrial reform, an expansion of our people experience programs, and a strong focus on diversity, equity and inclusion. In March this year, we became the first media company in Australia awarded a citation as Employer of Choice for gender equality by the Workplace Gender Equality Agency. Seven was just one of just 12 companies across Australia to be added this year.
“We have a great people and culture team at Seven and I know that they, and all of our company, will enjoy working with Lucinda,” he said.
Ms Gemmell said: “I am delighted to join James and the team at Seven West Media and continue the great work that has been done as an employer of choice for gender equality and on inclusion and diversity. It is a privilege to continue to build on this legacy, working with the executive team, the people and culture team and all of the fantastic team at Seven.”
Ms Gemmell has also been a Director of Starlight Children’s Foundation Australia since November 2019.
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Melissa Hopkins joins Seven West Media
Seven West Media today announced the appointment of Melissa Hopkins as Chief Marketing and Audience Officer, reporting to Managing Director and Chief Executive Officer James Warburton.
Ms Hopkins, who will join Seven West Media in March next year, is currently Vice President Marketing CMO at Optus. She has worked at Optus since late 2016 and previously held the roles of Head of Consumer Marketing and Senior Director of Marketing and Communications.
One of Australia’s most successful and acclaimed marketers, Ms Hopkins returned to Australia in late 2015 following 20 years working overseas with leading brands such as the British Army, Absolut Vodka, Procter & Gamble, the UK Government, Fujitsu, Docomo and Vodafone (where she was Global Head of Marketing).
At Seven West Media, Ms Hopkins will be responsible for driving audience numbers and growth across the entire portfolio.Her remit covers Seven West Media brand strategy, consumer and trade marketing, audience research, promotions, publicity, social media and corporate communications. She will also partner closely with the Commercial and Content teams to deliver their ambitions.
Mr Warburton said: “Melissa is a fantastic addition to the team that has made Seven Australia’s most-watched total TV network and one of the best-performing companies in the local media sector.
“A highly commercial, creative and energetic senior leader with over 25 years’ global experience both agency and client side, Melissa has deep consumer and enterprise experience across a wide range of sectors and high-profile brands. She has a strong track record in driving award winning and commercially successful brand initiatives and platforms, leading to strong market share, revenue and earnings growth.
“I am very much looking forward to welcoming her to Seven,” he said.
Ms Hopkins said: “It is a privilege to be joining one of Australia’s most iconic brands at a period where there is such strong ambition for growth and transformation. I look forward to joining such a visionary leadership team to drive growth and shake up the category”
Ms Hopkins is also a strategic advisor to the National Mental Health Commission and an advisory board member at ADMA.
Seven West Media launches Reconciliation Action Plan
Seven West Media today announced the launch of its inaugural Reconciliation Action Plan (RAP).
Endorsed by Reconciliation Australia, Seven’s first Reflect RAP has been developed to strengthen Seven’s relationship with First Nations communities, embed reconciliation throughout the business and provide Seven with meaningful accountability.
Seven’s Reflect RAP aims to set out a long-term framework that will contribute positively to the pursuit of reconciliation, as well as empower and educate those within Seven about issues that continue to face First Nations people.
Seven West Media Managing Director and Chief Executive Officer, James Warburton, said: “Seven is very proud to launch its Reflect Reconciliation Action Plan and receive accreditation from Reconciliation Australia.
“We have already commenced our journey and Seven’s RAP cements our commitment to meaningful reconciliation efforts across Australia.
“As the home of Australia’s biggest and most watched commercial television network and Western Australia’s #1 newspaper, we always strive to use this position to effect positive change,” he said.
Seven West Media Director of People and Culture, Davanh Inthachanh, said: “Diversity, inclusion and driving positive change is at the heart of Seven West Media. That’s why we’re committed to delivering a RAP that enhances our internal capacity and awareness about Aboriginal and Torres Strait Islander cultures, while using our unrivalled national platform to raise awareness and celebrate the culture and histories of First Nations peoples.
“In our journey towards reconciliation, over the coming year we will increase our Aboriginal and Torres Strait Islander procurement, create Aboriginal and Torres Strait Islander employment strategies, develop internal policies that enable our people to volunteer time to participate in First Nations peoples charities and community work, and to provide tools, resources and activities to help our people better understand, celebrate and empower First Nations people. We look forward to reporting the progress and next phase of our RAP journey.”
Seven’s Reconciliation Action Plan is part of the company’s sustainability framework, which has a purpose to use the power of Seven’s platforms to inspire a better “us”, by making a difference in areas that matter to individuals, families, communities, businesses, organisations and to our nation.
Seven commissioned emerging artist Brian James Devonshire to create bespoke artwork to reflect its story. The artwork is titled “Niina Marni” and was inspired by Seven’s connection to the communities it operates in, from the small regional towns in heartland Australia to the largest metropolitan cities.
Describing the artwork, Mr Devonshire said: “The Rainbow Serpent of life meanders through the regional communities of the states and territories of our Australia. The artwork is also inspired by Seven West Media’s inclusiveness of LGBTQI+ across the organisation, so I took the opportunity to incorporate non-traditional shades in the piece and use more contemporary colours.”
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Seven partners with The Careers Department
The Seven Network today announced it has joined forces with The Careers Department, a leading Australian educational tech company, to provide career education resources and help prepare students for roles in growth industries.
The partnership will see Seven support The Careers Department’s 2022/2023 National Schools’ Tour and face-to-face workshops in over 100 metropolitan, regional and remote schools, with 7NEWS and Sunrise reporters, including Sam Mac, creating video content that will give students a behind-the-scenes look at life working in the television industry.
Seven will also promote The Career Department’s inaugural national virtual work experience competition, which is open to all Australian students with the winner given the opportunity to undertake a week’s work experience at one of Seven’s offices and studios, along with a $2,000 Apple voucher.
Founded in 2016 by Samantha Devlin and Sarah Warmoll, The Careers Department unlocks career opportunities for students. Its online platform has helped 1.4 million Australian families and is licensed by over 650 high schools and 1,000 primary schools.
Seven West Media Director of Marketing, Larissa Ozard, said: “By joining forces with The Careers Department, we hope to help students access job opportunities and inspire career decisions they may never have considered before.
“Seven has a long commitment to providing opportunities for future generations and creating clear pathways for young Australians. Last year we established the David Leckie Seven Scholarship Program, which offers a 12-month scholarship at Seven West Media for a junior graduate with a passion for sales, programming or news, and we continue to dedicate major resources to projects and initiatives across Australia that deliver a better future for younger Australians.”
The Careers Department Co-Founder, Samantha Devlin, said: “We are pleased to welcome the Seven Network to our partnership family. As a leader in the media industry and Australia’s most-watched TV network, Seven’s reach across broadcast and digital will be fantastic to engage students, teachers, and their families on the benefits of The Careers Department’s work.
“Our partnership with Seven and its participation in our national virtual work experience competition means we can use its national reach and influence to ensure as many students as possible can be exposed to industries and careers they may not otherwise have known about.”
Research by The Careers Department has found that 38% of students leave school without knowing what they want to do as a career, with parents being the biggest influence on students and their chosen careers.
Ms Devlin said: “We believe no student should be limited by their network, heritage, geographic or socio-economic circumstances when choosing their career. The employment and tertiary study choices of high school students are often impacted by their limited understanding of different industries. If they cannot see it, they cannot be it.
“Many students will only choose a career based on what they see around them or via parental direction, so the national virtual work experience competition is an opportunity for all Australian students to explore, discover, and try their hand at a new field they may never have considered working in previously.”
For more information on the competition, please visit: http://www.thecareersdepartment.com/competition
Chris Brown joins Seven
The Seven Network is delighted to announce that one of Australia’s most popular and talented television presenters, Chris Brown, will join the network in July.
The much-loved, award-winning presenter and author started his television career on Seven’s Harry’s Practice two decades ago before going on to star in and present some of Australia’s most successful programs.
Seven will announce details of Chris’ new projects for Channel 7 and 7plus later this year.
Seven West Media Managing Director and Chief Executive Officer, James Warburton, said: “We are very pleased to welcome Chris back to Seven. It’s been too long.
“Chris is one of the most popular and recognised people on Australian TV, bringing warmth, intelligence and a great sense of humour to everything he does. We can’t wait to have him on board and to announce the great new content he will star in.”
Growing up in the suburbs of Newcastle NSW with his dad Graeme as the local vet, it seemed logical that Chris would follow in his father’s footsteps. But Chris’ path has been a diverse and interesting one.
After graduating from Sydney University with first-class honours, Chris’ career took a strange turn when he was spotted by a talent scout telling animal stories over a few beers in a pub. He has been telling stories and helping animals on our screens ever since.
From Harry’s Practice to Burke’s Backyard and then Bondi Vet, I’m A Celebrity…Get Me Out Of Here!, The Living Room, Vet Gone Wild and a regular panellist on The Project, animals and adventure have made Chris one of TV’s hardest-working hosts. Yet, he still finds time to do what he truly loves: working as a vet in the Bondi Junction Veterinary Hospital, surfing, playing some (terrible) guitar and spending time with his dog Buzz and cat Cricket.
Chris said: “I’m not entirely sure my old access pass works but once we get over that hurdle and I’m back from the jungle, I can’t wait to sink my teeth into some exciting new projects in the second half of the year and beyond with Seven.”
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