Seven News’ average audience national audience dropped by 54,000 after being boosted by two public holidays in week 17. Nine’s bulletin also slipped by 33,000 while 10 was slightly higher and ABC gained 30,000.
Compared to week 18 of 2024, NIne and 10 were ech up by 9%, ABC up 4% while Seven was slightly higher. BVOD continued to provide significant audience gains.
In the metro marker Nine, Sven and 10 were lower while ABC was up 10,000 from the previous week.
Compared to 2024, Nine and 10 continue to post significant gains. Nine made up some big gains in Adelaide against Seven’s bulletin.
News viewing trended upward last week. Nine’s bulletin picked up 50,000 more viewers, 10’s was up by 27,000 while Seven lifted by 7,000 and ABC by 1,000.
Compared to week 19 of 2024 10 was up an impressive 17%, Nine by 12% while ABC and Seven were slightly higher.
The metro market saw Nine up 40,000, 10 by 23,000, ABC by 10,000 and Seven by 5,000. In Brisbane Nine was up 24,000 as Seven dropped 10,000 for a big overall change. Seven Melbourne had a better week closing the gap on Nine, up 16,000. 10 Brisbane improved by 17,000.
There were some significant changes in some markets compared to week 19 of 2024 (that did not include BVOD numbers). 10 Brisbane surged by over 50% while Nine Brisbane and Perth were around 45% high, very significant changes. 10 Sydney (35%) and Seven Melbourne (30%) were also notable plus several markets had +20% changes. Overall a 28% lift for 10 and 21% for Nine.
Average and reach ratings were lower this week than last including an average drop of 17,000 for Nine, 16,000 for ABC, plus 8,000 for Seven and 10’s bulletins.
Compared to this week in 2024, 10’s bulletin was up 16% and Nine’s by 14% while ABC and Seven were also slightly higher.
The majority of metro bulletins rated lower this week compared to last with ABC down by 28,000 for the 5-city market. Seven dropped 19,000, 10 by 12,000 and Nine by 8,000.
Compared to this week in 2024 (that did not include BVOD) there were some significant improvements including 10’s bulletin up 30% including 44% in Brisbane while Nine was notably up 47% in Perth.
News was more popular in week 21 compared to the previous week. Nine closed the gap with Seven to be less than 20,000 behind. Nine’s result was its highest rated week since last year’s Olympics.
Compared to to 2024, Nine and 10 posted 18% improvements on the average audience.
5 cities
Nine News was up 25,000 from the previous week including by 17,000 in Sydney and 15,000 in Melbourne. Seven News lost ground main due to a 22,000 drop in the Brisbane builletin’s audience. Sydney and Melbourne also helped give ABC a 27,000 boost while 10 News was up 10,000 from the previous week.
Compared to 2024, Sydney bulletins were well up as expected with coverage of flooding. That included 10 Sydney by 56%. Nine News made up significant ground in all markets while 10 improved significantly along the east coast.
The growth in 10 news year on year has been half decent this year. They’d see some slightly more growth if they’d actually promote the brand regularly.
Nine News has its first national win since the Paris Olympics. The bulletin was up 15,000 from last week for its best rating of the year. 10 News also improved by 6,000 while Seven dropped by 18,000 and ABC by 13,000.
