Dire situation for Nine in Melbourne
(No change - non survey week).
News numbers are looking healthier this week with week-on-week improvements for all but one bulletin across the five cities.
Seven News did particularly well; up 46,000 to its best result for the year and first time over 900k for a bulletin in 2023. Nine was up a modest 9,000, dragged down by a drop in for Melbourne’s struggling bulletin.
Nine did better in Sydney posting a 2023-high weekly audience. That was despite Seven posting its highest rated bulletin of the year on Thursday.
Melbourne saw Nine’s situation get worse down 16,000 to a three-week low. Seven was notable for rating 7% higher than week 15 of 2022 while Nine was down 12%.
Seven posted its highest rating of the year Brisbane and by one of its biggest margins as well.
Adelaide featured Seven’s highest audience since January while for Nine it was it best week of the year.
Both Perth bulleted recorded 2023 highs with Seven up an impressive 21,000 from the previous week.
The survey is back on and most bulletins lost ground - some marginally and others with big drops.
In the five-city market Seven lost 55,000 viewers from week 15 while Nine lost an average of 10,000.
There wasn’t much change in Sydney where Nine’s winning margin was just 5,000 across the hour and only 1,000 at 6pm.
Nine got a bit closer to a still dominant Seven in Melbourne as Seven lost 16,000 viewers to Nine’s 2,000.
It was a split decision in Brisbane with Seven ahead at 6pm while Nine won at 6.30pm and ultimately across the hour. Seven shed 18,000 from the previous week to Nine’s 2,000.
Adelaide saw Seven (-3,000) maintain it lead over Nine (-8,000).
Perth saw Seven drop by almost 20,000 after gaining that much the week before while Nine edged up 1,000.
Compared to week 16 of last year Seven News was up 10% in Melbourne while Nine was down 10%. Seven Brisbane was down 14% while Nine Adelaide is down 22%.
A big week for Seven News, its best of 2023 so far with Melbourne the standout performer with two days over 300k at 6pm and one over 400k putting the bulletin 90,000 ahead of Nine at 6pm. It was also a good week in Brisbane, up 21k week-on-week for its best result of the year as well.
Overall Seven News was up 65,000 from week 16 while Nine was down 1,000. Seven also posted gains in Adelaide (5,000) and Perth (10,000) while Nine was largely unchanged across the markets with Brisbane down by 2,000 the biggest change.
Seven secured a rare clean sweep - winning all time slots in all markets. That was despite dropping 30,000 viewers from the previous week - mostly in Melbourne while Nine gained 15,000 mostly in Brisbane.
In Sydney Nine was down 16k giving Seven it third win in survey while in Brisbane Seven’s win ties the two bulletins at 5 wins each.
Compared to week 18 last year Nine Sydney was down 23% while Seven Brisbane was up 11%.
Another dominant win for Seven, spoiled by a couple of bad nights in Brisbane. Across all markets on all days, Seven won every where except Brisbane on Tuesday and Friday that’s 23 to 2.
Seven’s audience was up by 11k while Nine was up by 4k.
Seven recorded its highest average audience in Sydney in over 12 months including a win by 58,000 on Tuesday. Nine was down by 18% on the same week last year.
Nine improved by 14k in Melbourne but was still 35k behind Seven’s bulletin.
Nine won back a week in Brisbane after Seven won at 6pm but had a poor result on Friday to lose across the full hour and lose 13k viewers from the previous week.
Adelaide and Perth retained the status quo with Nine notable for being down 20% and Seven down 13% on last year’s results.
After the change in Melbourne last year it was only a matter of time until Seven took Sydney.
Hot Seat will now be gone by the end of the year.
The cries for a local version of Tipping Point (and if the pilot proves successful, a locallly-produced one) might start getting louder if Nine continues to lose more weeks in Sydney in the months ahead. But can anyone remember if Seven fast-tracked a local version of The Chase in a desperate attempt to shore up its poor news ratings in 2015? This proved successful with a reformatted Deal or No Deal in 2004.
Seven News in Sydney has not won more than seven weeks in a ratings season since 2011 (14-26), and not outright since 2010 (21-1-18). But it is making up lost ground this year and it’s pleasing to see from a Sydney perspective.
Seems like 7 wins 6pm (7-4) in Brisbane but 9 takes it back with 6:30pm (3-8) to win the overall broadcast in some weeks (5-6)
Any reason as to why 9 gain or 7 loses viewers for 6:30pm?
ACA Monday - Thursday and NRL Fridays
While I don’t live in Brisbane I reckon Nine’s more superior sporting coverage gives them an edge, despite its sports presenter Jonathan Uptin only recently being appointed to the role.
It must also be noted that this year is a huge year for rugby league in Queensland with the addition of a new team (the Dolphins) and Origin time is also just around the corner.
Nine promote a story heavily across the previous night and afternoon. They also promote the story across the first half of the bulletin (in add breaks). To see that story you have to wait until about 6:55pm.
Seven have tried to emulate this strategy but IMO their story promotion isn’t as good.
BTW, the wait until 6:55pm is rarely worth the wait!!
I really don’t think it’s got anything to do with those stories or their sport segment… Brisbane loves the trashy ACA stories.
Worth noting that Seven dropped by 429,000 at 7pm last week while Nine dropped by 284,000.
The Chase averaged 545,000 for the 5.30pm part Hot Seat had 365,000 (at various times).
The Seven News juggernaut continued to roll along in week 20 with another comprehensive win in the 5-city market.
Sydney again preferred Seven, this week on four nights out of five, though Nine closed the gap on last week’s poor result up 17k while Seven was down 10k.
Nine also got closer to Seven in Melbourne especially in the 6.30 segment of the bulletin, though it is still 12-zip in that market.
Brisbane stood out as Nine’s best result with wins at 6pm and 6.30 and on four of the five nights.
Adelaide was steady while Perth numbers were down for both bulletins with AFL taking attention away from the main channels at 6pm.
Seven News rated higher than this week last year in Sydney, Melbourne and Adelaide.
I’ll say it again… 7 need to address 7pm.
Move Home and Away to 2 nights at 7.30 for an hour. It works on Thursdays so just add Wednesday. Then that’s one less 7.30 slot to fill with crap.
Seven News only needs to win seven more weeks in Melbourne to claim the calendar year.
Home and Away has been doing well at 7pm this year. It’s hard to catch ACA and ABC News, but it’s holding up well and is a very competitive 3rd in the timeslot. Gets great figures on BVOD too.
True but why be a very competitive third if you can be a very competitive first and have a good lead in to 7.30 and lead out from 6.30?
Do we think Seven is holding onto its older demographic, where Nine might be loosing them year on year ?