It wasn’t the best week for commercial news ratings with Nine slipping 11,000 and Seven down 47,000 in the 5-city market. Meanwhile ABC News was up 52,000 week-on-week to an 11-week high.
Melbourne produced the closet result with a split, Seven ahead at 6pm and Nine winning 6.30pm. However, Seven won across the hour to now hit the 20-weeks won mark meaning it cannot be beaten this year based on that measurement, Congratulations
Not so good news for Seven Sydney; as noted in the daily ratings topics some very poor results saw the bulletin record its lowest weekly average for the year. It was down 41% from week 34 in 2021.
Over at Seven Brisbane, the bulletin posted its lowest weekday result on Friday as Nine won the week by an increased margin.
Changes from last week were not large - Seven down by 6,000 and Nine by just 2,000 in the 5-city market.
The biggest change was in Melbourne where Nine won the week with Seven down 17,000. That sees Seven still on 20 weeks won across the hour still one short of absolute victory for the year. Also a winner was Seven News Brisbane that was up 11k while Nine was down 11k. Seven won three nights with Nine posting another shocker on Friday night.
Considering some of the recent discussion, I’ve prepared a tables showing average audiences during the survey period up until last night. Also included is average audience data for Sunday and Saturday viewing.
This is just overnight data- add a few thousand to get 7-day.
This is the data for the full calendar year where you can see how close it is in Melbourne (5,000) and particularly Brisbane (1,000) across the hour. If you take an average across all seven days, Seven Brisbane could make a claim to be the number one news service in Brisbane.
Apparently, according to the below article, the reason for the recent dip in Seven News Sydney’s ratings could be due to an OzTam glitch, where viewers in parts of Sydney were counted towards the Wollongong ratings rather than towards Sydney’s, thanks to a quite significant signal overspill of the Wollongong TV channels into much of the metropolitan area.
If you take that report at face value and say that potential viewers for Sydney were out by 20,000, by how much would that impact Seven News ratings. First, of the 20,000, how many were watching TV at 6pm. Let’s be generous and say 50% though it is more likely a lot less. Then of those 10,000, how many were watching Seven News. Again if very generous and say 40% - that would be 4,000 less viewers for Seven. But it would also impact Nine News by the same amount, if not more.
May or may not have a more significant impact outside of primetime when numbers are lower, but network shares may be skewed one way or the other.
Sounds like a lot of work to recalculate and republish them all.