News viewing was up overall for week 33 over the previous week - Seven News by 17,000 and Nine by 25,000.
Sydney numbers were largely unchanged with Nine posting 4 big wins while Seven pipped Nine on Wednesday but recorded its lowest weekday result of 2022 on Friday.
Melbourne saw Seven up 25k and Nine up 18k as Seven News won Monday to Thursday with Nine snatching a win on Friday.
Brisbane remained competitive, with Seven looking good on Monday and winning on RNA people’s day Wednesday but Nine won the other three days to be up 13k week-on-week as Seven was down 8,000.
The Adelaide market is the only one where both bulletins are up on the equivalent week of 2021. Seven won all nights, three of them by +40,000.
Seven Perth was up on week 33 of 2021 year by 4% the best of any bulletin winning all nights by over 70k.
It wasn’t the best week for commercial news ratings with Nine slipping 11,000 and Seven down 47,000 in the 5-city market. Meanwhile ABC News was up 52,000 week-on-week to an 11-week high.
Melbourne produced the closet result with a split, Seven ahead at 6pm and Nine winning 6.30pm. However, Seven won across the hour to now hit the 20-weeks won mark meaning it cannot be beaten this year based on that measurement, Congratulations
Not so good news for Seven Sydney; as noted in the daily ratings topics some very poor results saw the bulletin record its lowest weekly average for the year. It was down 41% from week 34 in 2021.
Over at Seven Brisbane, the bulletin posted its lowest weekday result on Friday as Nine won the week by an increased margin.
Well done Seven Melbourne. Quite the turn around this year.
Think it’s fair to say that Melbourne has two quality bulletins right now.
All Seven needs to do is readjust their desk
Changes from last week were not large - Seven down by 6,000 and Nine by just 2,000 in the 5-city market.
The biggest change was in Melbourne where Nine won the week with Seven down 17,000. That sees Seven still on 20 weeks won across the hour still one short of absolute victory for the year. Also a winner was Seven News Brisbane that was up 11k while Nine was down 11k. Seven won three nights with Nine posting another shocker on Friday night.
Considering some of the recent discussion, I’ve prepared a tables showing average audiences during the survey period up until last night. Also included is average audience data for Sunday and Saturday viewing.
This is just overnight data- add a few thousand to get 7-day.
This is the data for the full calendar year where you can see how close it is in Melbourne (5,000) and particularly Brisbane (1,000) across the hour. If you take an average across all seven days, Seven Brisbane could make a claim to be the number one news service in Brisbane.
Apparently, according to the below article, the reason for the recent dip in Seven News Sydney’s ratings could be due to an OzTam glitch, where viewers in parts of Sydney were counted towards the Wollongong ratings rather than towards Sydney’s, thanks to a quite significant signal overspill of the Wollongong TV channels into much of the metropolitan area.
Admittedly, I live in the Fairfield LGA, which is more than one hour’s drive from Wollongong, and surprisingly got good reception for Prime7 Wollongong than the main Seven, and WIN over the main Nine.
It was only just before the Commonwealth Games that I got my reception fixed to get the main metro channels.
If you take that report at face value and say that potential viewers for Sydney were out by 20,000, by how much would that impact Seven News ratings. First, of the 20,000, how many were watching TV at 6pm. Let’s be generous and say 50% though it is more likely a lot less. Then of those 10,000, how many were watching Seven News. Again if very generous and say 40% - that would be 4,000 less viewers for Seven. But it would also impact Nine News by the same amount, if not more.
May or may not have a more significant impact outside of primetime when numbers are lower, but network shares may be skewed one way or the other.
Sounds like a lot of work to recalculate and republish them all.
