Just out of curiosity, I wonder whether there would be a restriction by Tennis Australia as to who Seven could sell the rights to this season.
If Ten can get there hands on it, go all in. Promote. Use this as a way to completely relaunch the network. Blanket outdoor promotion. Make it an event in itself with a massive lead up over several months. With a tag line perhaps of ‘from the network that constantly reinvents television - having bought you big event television in Australian Idol etc and / or the move away from Sunday night at the movies etc’