Nope, doesn’t work.
Already saying “… with your local 10 News update”.
If I were 10 I’d be making sure they’re using the full & correct name.
1 Like
If Ten cared they’d have brought production in-house like Nine did under the SCA affiliation.
5 Likes
Get your point, but those were local bulletins not rip & reads. These seem to have gotten better of late with some improvements having been made.
Still think 10 should have their finger on the pulse when it comes to these, especially when they’ve essentially given them free reign to use their news brand.
3 Likes
I don’t disagree, but it’s clear that Ten has gone for the hands off approach.
6 Likes
They should make an intro similar to Tasmania and Spencer Gulf bulletins.
5 Likes
Previously she worked at Nine Brisbane as a Producer - was also at Nine Darwin prior to that.
5 Likes
why don’t 7 Darwin/Tasmania/Central GTS/BKN call their news bulletins “7 News”?
2 Likes
They’re not allowed to by Seven. Seven don’t have editorial control over the content, so they don’t allow the programs to be branded as 7 News.
5 Likes
Seven Queensland are allowed to use the “7 News” branding.
2 Likes
Seven Queensland are Seven O&O stations, and as such are allowed to use the 7 News branding.
4 Likes
I find it weird how Southern Cross Austereo are allowed to use the Seven branding 23 hours a day, but they’re not allowed to use the Seven News branding.
3 Likes
Yeah it is a little odd that the red Seven logo is fine for use on news and programming, but add NEWS below it in the correct typeface and it’s suddenly an issue.
SCA uses the Seven logo in CSAs, self promotions and sponsor billboards too.
6 Likes
Most of the time the programming straight from 7’s network feed, with just local ads inserted, so of course 7WM don’t have an issue with that.
3 Likes
I would have thought even using the 7 logo without NEWS on the SCA produced bulletin would have the same problem. It doesn’t seem like enough of a difference.
5 Likes
Yes it is a subtle difference, but presumably the network want their branding to be shown the rest of the time, so the station is now known as 7, and they have to be able to associate that brand with the news product.
I guess some of this weird stuff will persist until the networks buy their affiliates (ViacomCBS appear to be the odd one out, as they don’t seem to care about the 10 News First brand being used by SCA’s noodle updates).
2 Likes
Not to mention 7 didn’t seem to have a problem when Telecasters (and later Southern Cross) used ‘7 News’ for its Darwin/Central news bulletin
3 Likes