They’re not allowed to by Seven. Seven don’t have editorial control over the content, so they don’t allow the programs to be branded as 7 News.
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Seven Queensland are allowed to use the “7 News” branding.
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Seven Queensland are Seven O&O stations, and as such are allowed to use the 7 News branding.
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I find it weird how Southern Cross Austereo are allowed to use the Seven branding 23 hours a day, but they’re not allowed to use the Seven News branding.
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Yeah it is a little odd that the red Seven logo is fine for use on news and programming, but add NEWS below it in the correct typeface and it’s suddenly an issue.
SCA uses the Seven logo in CSAs, self promotions and sponsor billboards too.
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Most of the time the programming straight from 7’s network feed, with just local ads inserted, so of course 7WM don’t have an issue with that.
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I would have thought even using the 7 logo without NEWS on the SCA produced bulletin would have the same problem. It doesn’t seem like enough of a difference.
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Yes it is a subtle difference, but presumably the network want their branding to be shown the rest of the time, so the station is now known as 7, and they have to be able to associate that brand with the news product.
I guess some of this weird stuff will persist until the networks buy their affiliates (ViacomCBS appear to be the odd one out, as they don’t seem to care about the 10 News First brand being used by SCA’s noodle updates).
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Not to mention 7 didn’t seem to have a problem when Telecasters (and later Southern Cross) used ‘7 News’ for its Darwin/Central news bulletin
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Is she the normal Producer for the updates? I’m surprised they had someone ready to go and not use a Reporter from 7Tas.
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Either that or she’s a journo covering the Southern NSW/ACT market
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Ah yeah. Could be a News Writer (but given a Journalist title).
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Townsville Updates
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True. Although a lot would have changed within Seven’s news division since then.
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That was decades ago, times change.
The reality is, 7 don’t want something over which they have no editorial control to be called ‘7 News’.
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I nice new promo for 7Tas News airing at the moment (no caps sorry) based on the metro ‘Know the news’ positioner.
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Yes, I saw it the other day during the Grand Final pre-match stuff but haven’t seen it since to be able to get a cap. The newspaper ads have also changed to the Know the News slogan too.
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Kasey Wilkins (Regional VIC SCA 10 News First journalist based in Hobart) presenting tonight’s 7 Darwin/Central updates in place of Alex Sykes, while Grace Evans is presenting the SCA 10 Tassie updates
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Tasmania Promo
Sunrise Update
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