Seven & Ten News (SCA)

Yes, I saw it the other day during the Grand Final pre-match stuff but haven’t seen it since to be able to get a cap. The newspaper ads have also changed to the Know the News slogan too.

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Kasey Wilkins (Regional VIC SCA 10 News First journalist based in Hobart) presenting tonight’s 7 Darwin/Central updates in place of Alex Sykes, while Grace Evans is presenting the SCA 10 Tassie updates

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Tasmania Promo

Sunrise Update

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Join us on 7tasmanianightlynews from 6

Bit of a mouthful :joy:

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Also don’t like Kim at the desk. I know SC Tasmania’s M.O. in keeping its visual identity vague as not to be perceived as Hobart-centered as much as it is Launceston-centered, but at least they could’ve done a shot outside the studio somewhere that’s just as vague.

The exterior talent shot in this series of promos seems to communicate that the anchors are out and about and takes the professional edge off a bit, I feel.

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Another version

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0:07 the 7 News logo is shown.

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No it’s not?

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It appears at 8 seconds.

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An all white partial graphic for one second.

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Could they rebrand it as 7 southern cross news update?

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Why would they rebrand back to Southern Cross?

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That would be pretty pointless since they’ve branded the station as a whole as 7 Tasmania and have fully retired the Southern Cross branding. It had a long, good life but they managed to get rid of it quite successfully so there’s no point bringing it back. While the current name is a bit of a mouthful it’s not bad.

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Agreed.

Chances are that at some point in the future (however near or far that may be), Seven themselves might eventually own their Tasmanian affiliate and allow them to use the network news brand. Until then, Nightly News on 7 Tasmania is a bit clunky but so too is 10 News First.

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Watching 10 this afternoon and saw a local news update. First one I’ve seen in a long time.
Sophie Jacobsen is a lot better at reading the news than she was a few months ago when I last watched, but she still pronounced every single local suburb name wrong which is unfortunate.

Belconnen was again “bell-cuh-nenn” and Queanbeyan was “queen-bee-anne”.

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Sophie still pronounces some Illawarra/South Coast suburbs wrong, too - Warrawong was “Waa-ra-wong”, Gerringong was “Gerry-gong” and Towradgi was “Tow-radgi” when it’s actually pronounced “To-rod-gi”

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I get that Sophie is relatively inexperienced and hasn’t been presenting the updates for long, but her presenting style really annoys me.

Besides mispronouncing suburb names on a frequent basis (although not as often as she did months ago), she enunciates her words so forcefully; Shellharbour becomes “SHELL Harbour”. She really needs to work on her overall delivery. There’s no flow to it. Sophie doesn’t read the headlines, she yells the headlines.

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Why aren’t the SCA GMs in these respective markets sending feedback to Grant Wilson (surely unprofessionally pronounced news updates must be costing potential advertising dollars)? Or why isn’t someone in Tasmania pulling these Presenters aside and giving them a proper Pronunciations course? Also why is Sophie not spending time to learn how these places are said correctly?

Id say it’s because there’s a culture at SCA that nobody cares, ineffective leadership or not enough people willing to speak out. These stations need new owners or new direction quick.

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Let’s be real.
Apart from this forum, it is highly unlikely anyone has even ever seen these updates. SCA don’t care so why would their 12 viewers. SCA management probably don’t even watch the updates.

It’s so unfortunate.

The sooner the metro markets own these regional affiliates the better. At the very least we would get some semblance of quality like NBN, Darwin and 7Qld. Not necessarily the 10 affiliates but at least the two main networks would do better than what currently is occurring.

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Compared to John “Shouty Man” Hunt, she’s pretty quiet :joy:

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