Seven Sport

David · September 22, 2024, 1:11am

This campaign is a hilarious joke.

9Now and 10Play have had their sports streaming for years now.

Why are 7 trying to make it seem like some new revolutionary movement? lol

killy06 · September 22, 2024, 1:46am

The ad is a little OTT, however, after years of blackouts on 7+ for AFL / Cricket (arguably their own doing), forgive them for trying to educate people that they can now be streamed for free.

Apple75 · September 22, 2024, 1:50am

Why are they calling it 7plus sports? Making it seem like a new app etc when it’s just sports on 7plus

Jack_Laverty · September 22, 2024, 1:50am

Yeah, but 7plus seems to be really pushing ahead with it now. 10play haven’t got that much now. And 9now has some but not as much as 7plus. SBS OnDemand is the only other FTA platform that has a lot of live content.

spw68 · September 22, 2024, 2:33am

Is it 7+ or 7plus?
It’s written on screen as 7+ but in articles as 7plus.
Surely if you’re spelling it out, it should then be Seven Plus.

killy06 · September 22, 2024, 2:39am

The logo is a + symbol after it was updated and rebranded from Plus7, but believe the networks preference is 7plus when written.

It’s just a style thing, I don’t think either is necessarily right or wrong and can probably be used interchangeably.

Sully · September 22, 2024, 2:47am

I think it’ll have a bigger impact than people think, no wonder Seven are making a big fuss, if veteran executive Renee Quirk’s comments published on TVT last week are anything to go by.

With the cost of living and svod especially Foxtel fees just getting higher and higher, it’ll be an obvious for AFL and cricket live streaming viewers or those who need to tune-in via mobile if out and about. Something many still no doubt try and do before getting the ‘no rights’ message and filler streaming shows’ brick wall on 7Plus.

Expect bigger marketing as months go on, especially prior to the 2025 AFL season.

I’d be angry and worried if I were Foxtel, namely Kayo, as TVCynic noted the other day, just look at those AFL live streaming ratings on VOZ VPM (and almost all would be Kayo vs Foxtel Now / GO). Game on

NB/ Yes, Foxtel get some chocolates though, with their new ‘Super Saturday’ during the first number of AFL rounds being totally exclusive in Victoria. Plus own commentators to all games (i.e. Seven’s productions too) and graphics now.

calculon559 · September 22, 2024, 3:13am

I think 7 simply left their run too late re: getting streaming rights for the AFL.

Cricket you could argue there’s not much difference bar ads and commentators, except the lack of ODIs.

But people have been paying to stream every AFL game live bar the Grand Final since 2013/14 (Foxtel Play and/or AFL Live Pass). I think it’s been around long enough that people have accepted it as the norm and would still justify getting Kayo rather than only having access to select matches, even if it’s for free.

Sully · September 22, 2024, 3:27am

Don’t underestimate the power of this point though. Never used to be available, now it is. There’ll be people utilising it.

calculon559 · September 22, 2024, 3:34am

Oh sure, there will be people who have stubbornly refused, or not cared enough, to pay for AFL streaming. That I think will be the main demo for AFL on 7+.
Those who’ve already experienced it? Might be harder to give up, especially in Victoria where there’s no guarantee your teams gets on fta every week.

JPA · September 22, 2024, 3:35am

Especially outside of Victoria, where viewers will be able to stream their local teams games for free (even though selected matches will be on delay).

Sully · September 22, 2024, 3:47am

I’m surprised Foxtel didn’t have more power with this 20+ year clause for the new deal, apparently ex-CEO Gil was very firm, they call it the ‘flip flop’ rule or something. That’s how important the FTA exposure is to them outside Vic, especially Nsw and Qld.

JPA · September 22, 2024, 3:50am

AFL also had pressure from state government’s in SA, and possibly WA as well.

Jack_Laverty · September 22, 2024, 3:51am

They did have a on screen watermark that was 7+ but I think they have changed it to 7Plus?

JPA · September 22, 2024, 3:53am

Reverse - started out as 7Plus watermark, but changed to 7+ during the 2020 refresh.

JohnsonTV · September 22, 2024, 5:04am

New but brief 7 Sport intro for today’s AFLW and VFL coverage. It starts with a list of sports covered by Seven and finishes with the slogan “it’s free for all” above the 7+ Sport logo.