I don’t think there was any possibility of Southern Cross aligning with Seven on the mainland? I don’t think Seven was even in the running.
Unless something really horrendous happens between Seven and SCA, I can’t see Seven doing anything to drop Southern Cross in Tasmania to then have to align with WIN. That could be more problematic given WIN has shown to be a rather difficult customer, to Nine in the past and already with Ten now.
As I understand it, Nine led the charge. All the networks had affiliation agreements with different expiry dates, which effectively made it impossible to switch because no other network would be available at renewal time. So when WIN’s agreement came up with Nine, Nine were over WIN’s BS, so Nine only renewed it for 6 months knowing that SCA’s agreement with Ten was due to expire on the same date and they could orchestrate a switch.
Seven would be perfectly happy with Prime. Prime are the perfect affiliate really (or best of the pack anyway) - they put in “enough” effort (more than SCA) and don’t really cause any dramas (less than WIN).
Prime also fits well with Seven because of the regional QLD ownership. That would cause problems for WIN and SCA if either ever tried to affiliate with Seven.
I think when you say “more than SCA” I think it should be differentiated between SCA and Tassie SCA which do put in a lot of effort. SCA with their Ten and Nine affiliations are lazy ones with very little done but SCA with their Seven affiliation is very impressive and apart from a couple of lines about the difficulties in getting HD from 7 or 7flix, I would think there’s a pretty good relationship between them both. Even if SC do change the branding, they do a high quality job of their own brand and people still know it’s 7 underneath.
I notice in the cap above too for GWN7 that it says “sunrise - Australia’s No. 1” we have the same promo here on Southern Cross but they’ve changed it to “Tasmania’s No. 1”. Have other states done that or do they use their capital city instead?
Interesting.
From memory, I’ve only ever seen “Australia’s No 1” air on 7QLD in North QLD.
Why would WIN ditch Ten to align with Seven in only one market? Yes, Seven is higher-rating content, but they understandably tossed Nine aside in Tasmania and WA for consistency throughout their own network.
I’m sure WIN would love to be affiliated with this country’s most watched TV network in all their markets.
But with Seven owning the Regional Queensland stations and Prime7/GWN7/Southern Cross being such strong affiliates in most areas, I can’t see changes happening anytime soon.
No, it was to get a better deal out of Ten and it had the advantage of punting Nine’s content to the supplementary licence where Nine generates lower fees.
Haven’t really been following, but why all the talk of more potential affiliate changes?
Seems simple to me…
No. 1 metro network (Seven) & No. 1 regional network (Prime7)? Also long-time partners.
Unless I’m unaware of something? Remember last year’s WIN / SCA swap was only further beneficial for Prime 
Hence the speculation (very remote possibility) of SCA relegating 7 to the secondary/joint-venture station and standardising on Nine as their primary affiliate in their remaining TV licence areas.
Okay, thank you for clarifying
We have strayed a bit from the topic which is Prime7 and GWN7.
Talk about Southern Cross Tasmania can continue here: Southern Cross Television
“Australia’s No 1” is used in Melbourne for both Sunrise and News.
News is branded as both “Queensland’s No 1” and “Townsville’s No 1” here.
Sunrise is branded as just “Australia’s No 1”
Yeah, agree. SCA have always done a far better job in pretty much every aspect with their Seven affiliated station than they ever did with their Ten and now Nine stations. They can do it it’s just that they choose to be lazy with the other affiliations.
With Ten, yes. But it is likely that their affiliation deal with Nine required them to maintain metro branding for more exposure of the Nine brand, especially considering the regional news expansion.
Bit of a playout error last night on GWN7
