It’s really not.
Social media logos, promos, bugs, IDs, TV guide logos, watermarks and IDs can really be changed over in a matter of days. All the assets exist already.
The bigger job is Prime7 News and places where the logo appears out of home (cars, buildings)
It sure is. Just the IT side of things like email servers and changing over to Seven’s intranet will be a pretty significant project. They’ll likely have to sign new contracts with all their suppliers and contractors from office supplies, cleaners, to technical network maintenance and fleet management. There’s accounts, timekeeping and salary systems, the list goes on. It’s a $136 million company. Nothing easy about taking the reigns here!
Front of house changes will be the least of their concerns initially
The first thing they’ll be doing is laying people off and having a fire sale. The rest comes later.
Not sure they’ve got much left to sell off - Prime did a pretty good job of that over the past decade
PRIME7 Canberra is incorrectly listing the Ashes for today
Are you on a FetchTV Box?
If/when 7 retires the Prime brand, it will mean across the eastern states, metro channel branding is the dominant brand on all 3 commercial networks everywhere (aside from local news), except perhaps for Imparja areas.
Imparja is in limbo mode since WIN stopped taking care of their on-air pres. They don’t know what to brand themselves. During a break it’s a typical Channel 9. During programming it’s as independent as it gets. But yeah, they’ll be the last independently branded affiliate left once Prime switches to Seven.
Who takes care of Imparja these days? Did the Mediahub contract expire?
Nine WINparja?
Their pres is still at MediaHub. But it was obvious WIN was involved in on-air presentation other than promos and sponsors. They stopped updating/maintaining it around the time WIN went with 10 so that’s why it’s in some kind of limbo mode. No one at Imparja has touched any on-screen graphics for over 5 years now. Youd think with their recent shift to Nine branded promos that they’d reassess it but they haven’t.
If they choose to maintain the Imparja brand, why not just show the Nine dirty feed with an additional Imparja watermark above the Nine logo (or in a different corner).
Exactly. This is what I mean. ‘IMP’ never really had a place to begin with, but now more than ever since adopting Nine branded promos.
Agreed. I’ve never liked the “IMP” watermark. It’s bizarre… it’s as if WIN at MediaHub just copied their WIN template (used at the time) and changed the three letters over. Lazy as lazy can be.
I kinda liked the IMP watermark in a weird sort of way… partly because it was refreshing seeing Nine network programming on a channel that didn’t also carry their watermark… but it was a bit big and kind of ugly.
wonder whats going to happen with primes sales offices will 7 close them down or keep them and rebadge em for regional areas
Would the 7 Qld (Sunshine Television) model not be followed?
Let’s hope so in that a return to local news in some markets eventuates … ala with 7QLD in Toowoomba and Rockhampton that was abandoned in the Sunshine Television days.
Newcastle could be an interesting market for this given the backlash against NBN News over the recent axing of Paul Lobb.
I’m very interested to see if they introduce a bulletin for Canberra too, given the studios are there. Kerry always wanted to bring the 7 Network to Canberra, back when he owned CTC-7. His dream has just come true.