God damn. That logo breaks like 1000 design Rules.
7mate used to have a personality. A brand. This looks like a cheap home wares brand at mitre 10 as someone said
How was this approved?
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Can everyone go to their FB and comment on the logo
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Not in-house, itâs been done by Hulsbosch as reported in The Australian on Monday.
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How embarrassing for them then, not sure Iâd be wanting to put my name to whatâs been delivered.
Looking at their website, itâs no wonder they were involved since it appears they were also responsible for the rebrand of APN Outdoor while Warburton was in charge - and Supercars during his tenure.
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The old logo was disgusting. This one is better.
I would have preferred a less stretched out font.
Original logo was gross and even cheaper looking, it looked like a free front. This is still ugly but at least matches their ugly GFX.
That is surprising. Hulsbosch are a reputable company and do some great work.
My theory is 7 and Hulsbosch wanted to do something bigger, including a new Network Logo, but the stations financial position resulted in this.
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Possibly but as stated above, James Warburton/Charlotte Valente (Head of Marketing) had Hulsbosch to the rebrand APN Outdoor (which also wasnât a dramatic rebrand) and Supercars.
This has cost $300k but if the logo had been changed it would have been a lot more to change over signage, marketing collateral, corporate clothing etc. so I would imagine the brief was just to reimagine the on-air look rather than everything.
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Yeah I donât imagine they wouldâve thought about changing the iconic red 7 logo, IMO there is nothing wrong with it - they would just be wise to freshen their presentation up by using the white version a little more where appropriate.
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The channelâs personality is still there (as highlighted by both the promo Nicholas linked to & the graphics AustralianAerial posted). Itâs just not reflected anymore in either the on-air presentation (which is fine considering Seven is rolling-out a âuniformâ look) or the logo which just looks boring
I actually like the new logo, lol.
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How on earth has this cost $300k. Where are you getting that from? I oversee TV branding and graphics for a living and approve budgets. Th there is no way this has cost $300k
Itâs essentially some new graphics. There is no branding here
The article in The Australian on Monday said it was costing $300k.
What was wrong with the old 7Mate logo? This one is disgustingly pathetic.
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Itâs just impossible. Perhaps that is some sort of on-going fee on contract for multiple years. What weâve seen on Air would cost nowhere near that. Perhaps more like the 50-100 range
That said 50-100 should get you world class graphics and branding. A complete brand image overhaul and unmistakable brilliant graphics.
This is some really lackluster work. Theyâve paid a fortune and got real crap.
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Holy crap. That is actually disgusting.
And the âNowâ text is using the colour of the old logo???
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What on earth?! Why is the text squished?! Makes no sense
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I do prefer the darker shade of blue though. Everything else⌠Ugh 
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