Some more stuff for the MS vault to peruse back on one day…
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And the main channel version of the 7mate promo caps above from the other day:
(The last end-tag cap is interesting, featuring another shot from the movie semi-opaque underneath the blue colour scheme).
Their whole presentation is so disjointed now…
They should’ve held up the launch if the multi channels weren’t ready.
Sorry this is all ugly AF
It does nothing at all to create a sense of tone brand of voice for the channel. NOTHING
It’s so entirely forgettable
This is not branding
This is some ugly blue graphics
All the multi-channels look so different to the main channel and it’s just really messy. The main channel presentation is OK but the multi-channel branding looks really dated. They should stick to a consistent colour scheme for each channel and use the same style of graphics (seen on the main channel) for all channels.
Main Channel: Red/White
7TWO: Orange/White
7Mate: Sky Blue/White
7Flix: Pink/White
updated
Side note: those 7flix ones are just those 5sec things, not actual promos (they haven’t made one for their movies for a few weeks now). And they change the colours (there’s been pink, blue, red).
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I reckon we’ll see the presentation roll out on the rest of the channels very soon, possibly coinciding with the next big launch (Monty? Between Two Worlds? Murder in the Outback? Farmer?)
I also think Seven are saving costs in their promos team, not producing as many promos where possible but not to the detriment of audience reach / exposure / ratings (i.e.) 7flix (who’s line-up has been altered so much anyway lately and often used as a dumping ground for encores.
This is what branding is: it creates a place, a tone, a voice for your network. It’s memorable, original and meaningful. It says something about who you are… And just gorgeous graphic design
Not these shit graphics 7 has dished up
The case study and full explanation here: AMC New Brand
It feels like Seven have forgetten how to rebrand a channel. The multi-channel OSPs (on-screen presentation) looks an absolute dated mess now.
Good capture. Good to see a local promo made for a Saturday night and in one market, as well as pushing the “HD” channel 74. Was it with the Seven Perth V/O bloke? The promo looks like a proper one from Sydney.
There was a Saturday Night Footy promo made this week too for the Essendon vs Carlton game for other markets.
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Some more presentation:
AFL advisory on 7mate (sorry for quality):
Thank you for showing the video. And it was a normal V/O, so Seven Promotions in Sydney made it, which is perhaps even better showing they had the initiative to promote two local games just for Perth / regional WA on a Saturday. I take it that it would’ve aired during Friday night and throughout Saturday including top-rating Weekend Sunrise.
“Go to the footy” is an abysmal tagline.
The difference between 7mate (for example) old package and the new main channel one couldn’t be any different, so weird why its taking so long for the new presentation (if any) for their multi-channels
“Hey kids, go to the footy!”
Example of the Love You Queensland regional tourism tie in (plus some local news promos and news update).
What’s with the John Stanton V/O? I can’t hear him breathing after he says “No matter what”
I actually liked that promo.
Thank you @TV.Cynic
Nice promo
Well, that confirms the great female voice of Channel 7 is gone for good it seems.
I think a poor decision (the new one isn’t as good IMO), however I guess they can’t have the same one forever, she did have a good innings and during Seven’s reign as No. 1
There’s still some promos (7Plus, 7flix, sponsor boards) with her, which I presume will be elapsing very soon.
source: Sarah Aubrey, LinkedIn. She’s also edited her official website and talent management website ending her association with Seven as “-2020”
Potentially cost cutting if she was an external contractor
