Double watermark
Richmond scored and it was back to this after the ad break:
Some presentation elements from today, main channel vs 7mate
Sydney:
–
Melbourne:
(Melbourne’s 7mate version of the promo got a name card for Jack Nicholson… But Sydney’s main channel version didn’t )
Haven’t seen a 7mate version of (what I’ve dubbed) ‘lazy 5sec non-promo promos’ before, seen in Melbourne and Adelaide
–
Update main channel version in some markets:
Don’t live in regional Qld but I’ve heard they are running Love You Qld promos again focusing on local personalities and where they holiday.
Hmmm… think I suggested something similar months ago and it got poo-poo-ed on here.
Would really like to see the presentation of the multichannels changed. It was so consistent across the channels beforehand with the arrow/chevron, now it is all over the place.
Perhaps they don’t have the money to do so, or want to spend the money on something more important?
Correct, I think they’ve only been running for a week and have only seen a couple of different ones so far. Jo Desmond loves Magnetic Island and Katie Toney loves Western Qld.
Brisbane could quite easily do some for the SEQ corner. Great idea to get people travelling within Qld again. My take was more for a “feel good” promo, but it can do both.
Something like this doesn’t really “cost money”
It’s all done by in house staff who are already getting paid. It’s more just allocating time against it, and workflow. A separate budget would not be set for this kind of thing, it’s just kind of “absorbed” into the overall costs
7hd logo has gone again
Also dependent on staff having available time to work on that (what would be the opportunity cost?). If they are already run hard, they might not be able to allocate the hours thus the cost of doing that.
Do any regional Qld viewers have any video of these?
7mate now adding some of the new presentation elements
(I like the blue / and the Cate Blanchett cap looks nice already with blue water)
The shape of the community board looks really similar to SBS World Movies.
What a mess
I think that promo was produced for the main channel and 7mates been tacked on the end for AFL states.
New 7mate promo with new presentation elements, a subtle hint at what’s to come perhaps?
—
7flix also has a new promo, new line-up starting next week.
I believe 7Two has one too.
Wonder if the multi-channels’ presentation will be updated from Sunday then?
NB/ Unless she was just unavailable at time of recording, Shae Brewster didn’t do the latest 7flix V/Os, the new female Seven V/O did.
Yet 7Plus promos (on broadcast and digital with the old style) are still airing with the old V/Os. And heard Matt Wills do the latest BB and AFL promos, do they’re still using him.
It’s all a red hot mess atm!
Again 2 words. Well 4
Totally - screams - in - house