7News Brisbane promo just used the slanted shape too, and red and blue; and new font on parts
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Wow, actual effort. Nice one, Seven.
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That’s not new.
Also seems they are using new VO talent for the billboards
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Because that happens to Studio 10
New network V/Os… 15+ years in the making!?
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Yep new network VO talent! Thank god. About time,
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Such a good use of the slant!
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The font doesn’t feel right to me. And an angle. Wow.
This is very underwhelming and does not really signal any change from Seven
It’s all been done in house. Feels the same as everything we’ve seen from Seven before
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No more HD add-on on the watermark
Hurrah! Now all we need is for them to move it to LCN 7
You can distinctively see this is a better package than their previous efforts though. The Gotham-like font has been used so much across all the stations (it’s the 2010’s Mittelschrift) and for the first time in a long time we’re seeing something other than solid shapes and gloss.
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#JusticeForDIN
Some of this colour scheme needs a rethink. Red on yellow? That orange gradient above? Ghastly.
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it looks like kmarts current font
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Still messy, this is why you need a production house to do a full redesign of everything to make it cohesive and look modern.
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I’m all for cohesive and consistency, but one thing I hate about network rebrands (10 was guilty of this) is when things like news and current affairs have to take the rebrand into consideration and it makes it look formulaic and very stock standard, then they slowly just start playing with it down the track until it doesn’t even fit the brand guidelines. It’s tacky
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