7mate PRG (middle ad break of The Simpsons), with first line for “next” program on 7mate and second line for “Catching Milat” tomorrow night on the main channel
Edit
I like how the PRG box lengthens or shortens depending on the amount of text.
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Is that about the chocolate or a pussy cat? 
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Bloody autocorrect! Fixed.
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What a terrible promo
Random clips and random graphics
14 different graphic looks. No branding. Fireworks giant text slamming on screen.
No emotion. No moments to remember - I felt and remembered nothing.
Just a visual mess, like a Harvey norman ad crass and tacky.
Seven has lots it’s way. Zero style or emotion
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I’m not sure about that “one place” font. Seems very early 2000s
Everything feels so dated. Everything
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Angus Ross is where a lot of the blame lies. Been within programming at the network since they took Number 1 way back in 2007.
All the aspects under him acquisitions, programming, marketing/promotions including V/Os, strategy, ID, veteran talent, etc etc would all have a lot to do with him.
@NewsWeary has been spot on being honest and blunt that even though they have a new direction and all these promises, it’s still ‘same old, same old’.
I think a big missed opportunity new CEO Warburton not replacing Ross, the board not pushing on that either also rings alarm bells. Are top brass too stuck/lost/panic to even get a new Director of Programming!? 
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The different fonts/graphics are for different shows. Why would you want all programs to look the same?
They mostly have the logo with a red 7 underneath, I think that’s pretty consistent
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There is a way to link different logos for shows together.
It’s pretty simple
This spot missed the Mark big time
Seven needs to refresh it’s on air presentation
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Their on-air presentation looks quite good I think, especially after the tweaks early this year. The network who needs a change the most is Nine.
However, that promo above does look awful.
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Seven and Nine’s network presentations are both dated now.
Wasn’t there talk of a refresh next year?
I’ve heard this somewhere too. The whole network is need of a brand refresh. Not to the scale we saw at 10 last year, but pretty close!
To start off with, it would be nice to see consistent graphics across 7 News, Sunrise and The latest, this could be a chance to really drill in the 7 News brand.
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I’d prefer less graphics cluttering up the screen. The BBC has a very minimalist look with their graphics and it is actually pleasant to watch their news.
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BBC is fantastic. But Dogs LOL and Highway Patrol against a modern minimalist BBC look and feel wouldn’t work. It would be like a clown dressing more formally. Graphics have got to suit the content to an extent.
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I was talking about news, where they have pop up banners that disappear. So for most of the report there is no on-screen clutter. A welcome change from Sunrise and 7 News with nearly one third of the screen covered with graphics for most of the time.
This has been a big reason for me not watching commercial news programs these days.
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I wonder if the proposed relaunch will include a new logo? It will be twenty years come 1 January since 7 launched their current logo (with a few tweaks along the way) so it will be interesting to see what they do.
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2020 would be a good year to launch a logo too. First 2000 then 2020. However, I don’t think the actual logo itself needs changing, just some tweaking. Perhaps a new colour could be used or maybe a nice Gold/black/white boxed varient would be nice.
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