Havnt seen a program return graphic either. Just the animation of the logo
pretty
in a way, reminds me of the old 7 idents with the multiple logo colours
9 Likes
Quite like that.
3 Likes
I saw that ident tonight and thought it may have been new but didn’t get a good look at it. Certainly getting some One To Watch vibes from that.
5 Likes
Hmm.. interesting
Gonna have to keep an eye on Seven today.. Just in-case another change will occur
No changes on the multis tho
I’ve been saying for a long time that the networks should all have one and play it at the start of every program on their network to build their brand.
The notes played are already associated to 7 in people’s minds. But repeating the three notes in this version actually lessens their impact.
They should stick to the basic three notes and run it between programs as a sonic logo as was done in the old one:
4 Likes
Yeah the repeat isn’t necessary but I like the louder new version of the notes. Agree it should play at the start of every show and perhaps returning from break.
2 Likes
I think the start of every show would be enough. Overkill if it happened every break.
6 Likes
Surely, it’s time for a new network logo?
The old one
Yes that’s the old ident. But I posted it to illustrate how it only had the tone and three notes. This was better than repeating the three notes at the end as they have done with the new one.
Build their brand with who exactly? You are talking about legacy brands, there is no building that needs to be done.
Well, you need to keep building on what you already have. If you’re going to attract the next generation, you need to do these things to hook them in and keep them.
If younger viewers are mostly streaming, then the networks need to find ways to appeal to them so they have a reason to watch or stream 7. A recognisable sonic logo like streamers have is just a start.
3 Likes
That’s not a brand recognition problem though. Seven is a post-maturity company, their brand is already well-established, and I’m sure many younger people know what it is. Their problem isn’t recognition, it’s relevance. Younger viewers are going to streaming because streaming has the content they actually want when they want it. They need to start by reassessing the product offering first before they worry about branding.
Also notice how Netflix and Prime Video, for example, use their sonic logos: it’s tied to their original content. The knock of Frank Underwood’s ring on the Resolute Desk isn’t doing anything to attract new viewers for Netflix, but what it does do is subtly remind current viewers of their USP, which is their exclusive content.
2 Likes
You might be onto something 
4 Likes
Almost reminds me of when 7 user white backgrounds for its branding back in the 2000s.
The PRG matches the design on some recent promos. One is the same colour scheme. The other in blue that may suggest a variety of colours can be used.
5 Likes
Looks a bit too close to 7mate there.