And Rick said Goodnight tonight 
@aarontvcentral and @Travis last night after Rick said goodnight 
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Seems Channel 7 are now starting to shift more towards streaming, with their latest promos for The Hunting Party and St Denis Medical heavily promoting 7plus as the main source for these shows, all while trying to bury the scheduled time for the broadcast of these shows on terrestrial TV.
Is this the beginning of the end for normal FTA TV as we know it?
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Pretty much. Looks like Channel Seven are starting to develop a Stream First strategy. I reckon it’ll be a matter of time until the likes of Home and Away is dropped first thing in the morning onto 7plus before broadcast that same night.
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I remember reading somewhere that ITV in the UK are doing a streaming first approach too.
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Targeted advertising, and the stats they must be getting on 7plus would be a goldmine.
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I didn’t realise Seven had stopped using “next up” in their promos? Latest Aus Idol one during network 7pm programs just has “next”, like they’d previously used prior to the mid-2020 presentation relaunch and other networks still use. Yet a 7flix one, albeit very old, still has “next up”.
Good it was stupid to begin with and sounded American which we are not