Seven On-Air Presentation

They didn’t play it between episodes though. They need to play it every time.

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Sponsored BHG promo

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Video of the IDs:

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Now that’s what needed! Memorable mnemonic before shows to reinforce your brand between shows. It works for Netflix to the point that it’s become a meme. Glad the ident has been brought back.

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Very nicely done and LONG overdue on Australian TV. Exactly what is needed. These should play in commercial breaks too.

My only concerns is they are so Netflix-esque people will brand them as rip offs

And the melody is so completely uninspired

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I really like these. I’d love to see a white version in place of the black.

It’s interesting that since the relaunch or the branding they have pretty well ditched the “flat” colours and introduced the gloss/lens flare across a lot of the branding again…

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Those are nice! Well done Seven.

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Looks amazing if not for the logos, gives a very strong Event Cinemas vibe.

It’s a shame the melody wasn’t taken from something that already existed, it doesn’t say “Seven” at all.

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Agreed. Surely there’s plenty of examples in the archive that they could have drawn on to evoke a sense of nostalgia or familiarity.

Hell, even the “seven productions” production ender tune would’ve at least been familiar.

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Looks surprisingly good.

Nice to see them go for a minimalist design rather than 3D, gloss and lens flares overload (granted there’s still some of it but not a big problem).

I disagree. I think it’s nice, simple and effective! If they stick with it, it will gain momentum and say 7. Fresh is not a bad thing.

It didn’t take long for Maccas, Telstra, Commbank, etc, etc, to establish their music trills. I think this can be very similar.

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Not the first time they’ve used that melody.

While these are fine graphically, the musical logo is a bit weak for something which should be a centrepiece of the Seven Network brand IMO.

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I’ve had a go to see how this would sound with the production enders…

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7two one sounds like a remade Xbox intro sound

End of this promo has the same three-note sting as the IDs above.

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There’s a Prime7 version too. Must have been produced for them by Seven as it wasn’t a complete disaster.

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Tonight a clean version aired without the 7 watermark (@marquisite @travis if you wanted to update your mocks)

Prime7 version:

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I can’t help but notice some similarities in the jingle note (towards the end) from VTM in Belgium, they did a network-wide rebrand in August last year.

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Wow, there’s even similarities in the graphics and promo style.

It feels like either the same design agency are behind it, or one has ‘influenced’ the other.

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