They didn’t play it between episodes though. They need to play it every time.
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Now that’s what needed! Memorable mnemonic before shows to reinforce your brand between shows. It works for Netflix to the point that it’s become a meme. Glad the ident has been brought back.
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Very nicely done and LONG overdue on Australian TV. Exactly what is needed. These should play in commercial breaks too.
My only concerns is they are so Netflix-esque people will brand them as rip offs
And the melody is so completely uninspired
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I really like these. I’d love to see a white version in place of the black.
It’s interesting that since the relaunch or the branding they have pretty well ditched the “flat” colours and introduced the gloss/lens flare across a lot of the branding again…
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Those are nice! Well done Seven.
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Looks amazing if not for the logos, gives a very strong Event Cinemas vibe.
It’s a shame the melody wasn’t taken from something that already existed, it doesn’t say “Seven” at all.
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Agreed. Surely there’s plenty of examples in the archive that they could have drawn on to evoke a sense of nostalgia or familiarity.
Hell, even the “seven productions” production ender tune would’ve at least been familiar.
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Looks surprisingly good.
Nice to see them go for a minimalist design rather than 3D, gloss and lens flares overload (granted there’s still some of it but not a big problem).
I disagree. I think it’s nice, simple and effective! If they stick with it, it will gain momentum and say 7. Fresh is not a bad thing.
It didn’t take long for Maccas, Telstra, Commbank, etc, etc, to establish their music trills. I think this can be very similar.
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Not the first time they’ve used that melody.
While these are fine graphically, the musical logo is a bit weak for something which should be a centrepiece of the Seven Network brand IMO.
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I’ve had a go to see how this would sound with the production enders…
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7two one sounds like a remade Xbox intro sound
End of this promo has the same three-note sting as the IDs above.
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There’s a Prime7 version too. Must have been produced for them by Seven as it wasn’t a complete disaster.
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Tonight a clean version aired without the 7 watermark (@marquisite @travis if you wanted to update your mocks)
Prime7 version:
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I can’t help but notice some similarities in the jingle note (towards the end) from VTM in Belgium, they did a network-wide rebrand in August last year.
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Wow, there’s even similarities in the graphics and promo style.
It feels like either the same design agency are behind it, or one has ‘influenced’ the other.
1 Like