Seven On-Air Presentation

Some of the promos for programs on Seven now also promote 7Plus:


7two promos:

7two PRG:

7mate promos:

7mate PRG:

7flix promos:

7flix PRG:

AFL on now pop up:

Billboards:

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Brilliant work @abesty :clap:

AFL advisory on 7flix for 7mate in Sydney, Brisbane and Perth is an odd one. Maybe they had Perth market in mind, on the off chance a significant amount of that market were footy fans who also happened to be watching that Walt Disney movie on flix LOL

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It think it might have aired in Sydney because a local team was playing (GWS). Probably wouldn’t air in Sydney/Brisbane markets if no local teams were involved.

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Yep, probably. My main point was strange seeing one at all on 7flix.

Another 7plus promo:

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Are they transitioning 7plus to 7+ or are they purposely featuring both logos?

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At the end of the promo, the current 7Plus logo animates to transform into the ‘7+’ symbol, so they are transitioning, though show both logos.

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I reckon 7 should probably have the URL for 7Plus under the new 7+ logo while they transition to the new look.

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new 7+ logo now on apple tv

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I’m surprised Seven is only promoting 7+ and its “live and on demand” platform via 7 promos and not two, mate and Flix promos also - considering 30% of network viewing takes place on The multis

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7mate 5sec thing for some markets

Whoops, old 7flix graphics (a filed 10sec “next” promo with old V/O Shae Brewster, possibly just pulled out for the purpose of ‘next up’)

another look at the new 7flix PRG

Main channel 5sec thing in some markets

Whoops, “Die Hard” tomorrow… Or maybe it’s “Deadpool 2” :thinking: :wink:

7mate markets

main channel markets

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Good formatting team.

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I don’t hate it.

It’s very safe. They haven’t taken many risks. But for what it does, it’s passable.

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When the new logos were released I was not a fan. But seeing them all work to

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Comparison of Seven and Prime graphics …
Main channel:

7two:

7mate:

7flix (nothing to compare here as Prime takes dirty feed):

Some more billboards …
Seven

Multis:

Others

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“Food Network Presents” is an interesting one, I’m guessing a stand alone sponsor(s) for their programming ‘block’ during daytime on 7flix.

Would be interesting to see comparisons (ratings and financial, doubtful we’ll ever know either) on 7food Network channel vs the programming block now on 7flix.

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Is it just me or has the Seven logo got more of a red-pinkish colour?

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The Prime7 variants look so much nicer.

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Agreed they’re using a better colour combo. White logo on the multichannel colour makes the package look slightly classier. Their sizing of the logo next to the PRG also looks more balanced.

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Everyone! I have finally found the font Seven is using now!
It’s called Cerebri Sans, the one Seven uses in promos is the Extra Bold variant.

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