Agreed. Surely there’s plenty of examples in the archive that they could have drawn on to evoke a sense of nostalgia or familiarity.
Hell, even the “seven productions” production ender tune would’ve at least been familiar.
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Looks surprisingly good.
Nice to see them go for a minimalist design rather than 3D, gloss and lens flares overload (granted there’s still some of it but not a big problem).
I disagree. I think it’s nice, simple and effective! If they stick with it, it will gain momentum and say 7. Fresh is not a bad thing.
It didn’t take long for Maccas, Telstra, Commbank, etc, etc, to establish their music trills. I think this can be very similar.
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Not the first time they’ve used that melody.
While these are fine graphically, the musical logo is a bit weak for something which should be a centrepiece of the Seven Network brand IMO.
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I’ve had a go to see how this would sound with the production enders…
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7two one sounds like a remade Xbox intro sound
End of this promo has the same three-note sting as the IDs above.
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There’s a Prime7 version too. Must have been produced for them by Seven as it wasn’t a complete disaster.
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Tonight a clean version aired without the 7 watermark (@marquisite @travis if you wanted to update your mocks)
Prime7 version:
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I can’t help but notice some similarities in the jingle note (towards the end) from VTM in Belgium, they did a network-wide rebrand in August last year.
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Wow, there’s even similarities in the graphics and promo style.
It feels like either the same design agency are behind it, or one has ‘influenced’ the other.
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wasn’t sure which thread
At first thought just a bad play-out script error, but has happened a few weeks in a row now (or longer?) Could it still be a glitch or intentional?
After the line-up thing at the end of Big Brother, instead of going straight into CIA (as the line-up even says "starting now in 3… 2… 1…) it instead goes to a Seven News update and ad break.
Nice way to lose viewers, although can anyone see a strategy here? However, ratings don’t appear to have been affected for CIA. It’s strange.
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So is the way you post here, sometimes I really struggle to comprehend what you’re trying to get across.
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That wasn’t very nice, nor constructive either 
You really didn’t understand what I was talking about? All I was mentioning was Seven cut to an ad break after BB instead of starting the next program CIA (as they usually would and the line-up animation also indicated), it’s a way to lose viewers and was just a strange placement. I wondered whether there’s a systemic system error or whether it is intentional.
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It is a very strange strategy that I’ve notice as well.
Seven runs a countdown to the start of the next program and then right when the countdown says the program will start a News Update comes on. That is followed by a promo for the 6pm news followed by 3 minutes of ads followed by another Seven promo.
Why are they making such a definite break between programs; it’s an invite to change channels or switch off, aside from the obvious misinformation about when the following program starts.
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I’ve noticed this happening on Nine before L&O: Organised Crime. Found it odd flow, goes against the reason of not running idents or end credits of programs.
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Exactly, definitely! Well done on capping those too.
Yes, this is true, Nine on the other hand have been doing this strategy for many years before the commencement of the 8:30pm program, going to a news update (as well as the news update sponsor before and after and sometimes a promo), but definitely doesn’t go for 3mins, usually all done within a minute or 30sec.
Seven didn’t even do it last year.
The countdown to start a show is a bit of a 70s throwback