Seven - On-Air Presentation (2004-05)



Sponsor Billboard:

Classification Warning:

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Brilliant! Have been looking for more of this package.

Have always liked it. I believe that the ident music was changed later in 2004 to something slower.


It was, yeah. The first was a lucky seven remix, not sure on the second. Both idents are around on YouTube.

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Added the rest of the caps.

In 2004, I wasn’t a big fan of the Grudge look as I find this quite dreary. This was not a good look in sight. Seven struggled a bit during 2004 but managed to improve thanks to the Athens Olympics Games as well as introduction to new shows like Deal or No Deal, Dancing with The Stars, Border Security Australia’s Front Line. In september 2004, they have changed from grudge to Gottaloveit revolution. In 2005, Seven introduced a strong lineup with new shows from the US as well as increased competition against it’s rival Nine. Channel Seven had a strong improvement in 2005 thanks to hit shows Lost, Desperate Housewives, DWTS, Deal or No Deal, Border Security, although Nine finished on top by a small margin.

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As far as I know, no grudges were being held!

It’s the ‘grunge’ look.

I thought it was changed later on. The title seems to suggest that it lasted until 2005, does anyone know more about when it was introduced and replaced? Maybe they changed the slogan but kept the package the same, as GottaLoveIt (I believe) was introduced in late 2004.

I am too young to have any idea, the above is mostly based on YouTube videos.


The GottaLoveit Revolution was the start of the rise of Channel Seven with new shows that were successful, e.g. Lost, Desperate Housewives, DWTS, Border, DOND and the increase of 7 News in Sydney and Brisbane. This took them a couple of years where Seven took to Number 1 in primetime ratings meaning that Nine’s dominance have ended after 6 straight years.

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I think there were significant tweaks made to the graphics (promo straps took on a cleaner look, etc.) post-Athens Olympics.

The “GottaLoveIt” slogan and the first live action IDs with what’s now become known as “the Channel Seven TV man” (known affectionately as “Timmy” by Media Spy members at the time - not sure if Seven have ever used that name for their mascot though) started sometime around the final week of 2004, I think.


The grudge look started the GottaLoveIt revolution which launched at the end of 2004 Timmy the TV man mascot made its debut in January 2005 appearing in PRG and idents during the Australian Open coverage that year

I believe this ran briefly during the summer of 2004/05 before the network launched “GottaLoveIt”.



Yep. Just before the GottaLoveIt revolution with Tim the TV Man.


It must be remembered, a lack of international programming and having not had the AFL for a third (of five) year were factors in what was, as a whole, a dismal 2004 for the Seven Network. In Melbourne it was a distant third behind the runaway Nine and Ten Networks, and Seven News in that market (as well as Brisbane) continued to be a joke in the ratings.

2004 was the same for Adelaide, where Seven just finished 3rd behind Ten. But 7 News Adelaide still took out news ratings war over Nine during that year.


Part of Ten’s success in Adelaide was mostly thanks to Port Adelaide’s AFL premiership success that year.

I reckon had Seven not taken out Perth, as it always does, the network would’ve finished third overall. That year, Seven News in Perth introduced the “Blue TV Wall” set which had been introduced in Sydney and Brisbane (and later regional Queensland), which both had identical sets, in 2002.

I would have thought channel 7 Perth still had a few successes like My Restaurant Rules where Perth couple won the title and 7 News Sunday. as well as this, Athens Olympics still prevailed in that year.

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Caps from Channel Seven Sydney, September 25th 2004

Bootman ident:

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Some great finds. That was months before the launch of “GottaLoveIt”

Definitely. I never knew that package existed!

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Great finds.

The modified endtags certainly look better than the original version. Do you know the date of the caps in the first post?

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I can’t remember the exact date, but the Promo Caps from the first post was from August 2004.