It almost sounds like 7 are having a go at their own version of ThisAfternoon.
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Moving it to Melbourne is making it a costly affair. Arguably, Tarsh could have done both this and Midday. They re-signed Ann Sanders, but wouldnât have anything for her if 4pm goes and they are signing up Alex which is an additional cost. Plus, unless they can argue giving them pay cuts, you will have the weekend newsreaders in Melbourne, Brisbane and Adelaide (who currently also do 4pm) who will now be under-utilised.
As long as Ann getâs to do news updates, iâm fine with 4pm going.
Not good news for Katrina Blowers though. Once Sarah is back, sheâs back to reporting.
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Natarsha has radio commitments at SCA in the afternoons.
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But this time, theyâll stick to it, and ignore any public backlash that comes their way. Theyâll soldier on anyway with their new national afternoon news strategy. Itâs all about saving money. Having these local arvo bulletins is costing the network money.
In the minds of SWM, who cares about local afternoon bulletins? To us, Nine will reign supreme because theyâll have no local competition at all anymore at 4pm now that Seven is going national with their afternoon news. 10 News First starts at 5pm, an hour later, and at that time Seven and Nine are showing game shows. Why donât they also adopt the Seven National News brand while theyâre at it?
If 10 werenât so focussed on BTL or whatever theyâre smoking behind the scenes they could make 3.30pm local or half of it local.
I remember Nineâs show only lasted twelve episodes, and the Afternoon News was reinstated with Mark Ferguson presenting the bulletin as he served out his time at Nine before moving to Seven at the end of 2009.
And of course Seven had the Daily Edition which was similar to The Morning Show.
If I was 10⊠I would be expanding the Afternoon News from 3.00-4.00pm asap⊠before Seven launch their show in this timeslot.
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If Seven plan for their new show to air from 3-5pm then it needs a dual host format in my opinion.
After todayâs news re The Project, Iâd love to see Seven pair Sarah Harris with Alex Cullen.
Waleed Aly could be a regular news commentator for the show.
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Youâre late. Itâs already in the rumour mill.
Waleed will probably have his own current affairs/ interview program on the ABC or SBS.
He already does. On ABC Radio National.
I agree, but I think itâll most likely be a Melbourne based presenter. Unless Sarah wants to permanently move to Melbourne.
Big result for Seven Melbourne on the public holiday.
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needs to be consistent and not a âon offâ. A 1 point win to Collingwood as a lead in no doubt helped
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Looks like a Nine News Brisbane add with all the cash floating around.
âFighting For Your Moneyâ Do they want to get it? 
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Maybe Ann Sanders could semi-retire, in the way Jo Hall worked at Nine post-2011? Not just news updates be it just Sydney or national earlier, but become a mentor in the newsroom for younger journos, fill-in, etc.
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Or keep working if thatâs what she wants?
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Critical blood supply campaign back on Seven
Real-time 7NEWS Blood Supply Updates driving donors to Lifeblood
The Seven Network, Lifeblood and Clemenger BBDO have joined forces again in 2025 to address Australiaâs ongoing need for new blood donors, after last yearâs campaign successfully encouraged thousands of Australians to donate blood.
Leading up to World Blood Donor Day (Saturday, 14 June 2025), this yearâs campaign is building on the success of 2024 through strategic media activations and real-time updates on current blood supply levels.
Last yearâs market-first campaign delivered a 187% surge in new donor appointments during the 7NEWS Blood Supply Update broadcast windows and 199,300 visits to the Blood Supply landing page.
Sevenâs Director of News and Current Affairs, Ray Kuka, said this year, the real-time local blood supply updates are included in Sevenâs National News at Noon, as well as local 6pm news bulletins, reaching even more Australians.
â7NEWS will always do its bit to support our communities, and these Lifeblood updates are a powerful call to action for life-saving donations,â said Mr Kuka.
âOur 7NEWS Blood Supply Updates give viewers clear, real-time information on where blood is in short supply across the country, urging Australians to take immediate action.â
Sevenâs Victorian Agency Sales Manager, Bethany Hainsworth, said televisionâs ability to maximise reach, create conversations, and drive behavioural change was instrumental in the campaignâs success in 2024.
âBy making donation needs highly visible and relevant, the 7NEWS Blood Supply Update played a pivotal role in shifting audience behaviour from passive awareness to active participation,â said Ms Hainsworth.
âWeâre delivering live and relevant blood supply updates directly to viewers, ensuring people understood that a single blood donation can mean the difference between life and death for someone in need.â
With demand for blood at a 12-year-high, Lifebloodâs Head of Growth Marketing, Jude Leon, said the campaign aims to raise awareness of the ongoing need for blood, encourage donations and make donations easier.
âLast yearâs campaign proved when we connect with Australians through the right channels, we can create real change. Weâre calling on all Australians to continue this momentum and help ensure our blood supply remains strong,â said Ms Leon.
âThe integration of real-time blood supply updates into 7NEWS was a game-changer because it kept the importance of blood donations front and centre, and drove immediate online engagement with Lifebloodâs services.â
Clemenger BBDOâs Head of Product, Frank Curcio, said: âBeing a part of the shared passion, collaboration and purpose with Seven and Lifeblood has been incredibly rewarding.
âThe work reflects Clemenger BBDOâs commitment to doing big things â bold ideas driven by purpose. Together, weâve created something meaningful that will help save lives and strengthen our communityâs vital blood supply,â Mr Curcio said.
2024 Campaign
During the 2024 Blood Supply campaign, Lifeblood leveraged Sevenâs expansive reach to engage Australians through trusted environments and high-impact moments, including:
A live weather activation on Sunrise featuring blood donors and expert insights.
On-air segments in The Morning Show highlighting donor stories and community impact.
AFL pre-match integrations delivering powerful calls to action during key game moments and aligning with the AFLâs blood rule.
Highly integrated real-time blood supply updates on 7NEWS, creating a sense of urgency and driving immediate action.
The 2024 campaign delivered exceptional results, demonstrating the power of television in driving meaningful social impact and changing behaviours:
199,300 visits to the Blood Supply landing page.
56,000+ searches for âblood supplyâ, leading to increased engagement.
A 187% surge in new donor appointments during the 7NEWS broadcast window.
14,727 total new blood donor registrations, fuelling critical blood supply levels.
To learn more and register to donate, visit www.lifeblood.com.au or search âblood supplyâ.
Thank goodness itâs not the horoscopes or the mark humphries skit
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