Because they’re clearly going for a more informal look in the branding to make the talent look relatable and “at home” in their cities.
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To differentiate from other networks, and to, god forbid, be and do things differently
‘Things that aren’t true for $800, Alex’
Nothing is wrong with his clothes.
Why is he leaning on a pole though? It looks so awkward.
Interesting placement of the ‘Exclusive’ watermark from phone footage on Perth tonight:
And two different 7NEWS.com.au watermarks, one on the main website:
And the other from The Advertiser, strangely with the previous logo:
A tale of two logos. 
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I heard promos on 7 all weekend about Chris Reason’s report on the “big 3” vaccines… then on the radio on the way home today I heard 9 Brisbane’s promo and they mentioned the “big 3”… who copied who?
Tomorrow night’s promo about the homeless in Brisbane has taken a softer approach to news promos.
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This has been airing for quite some time.
Looks like a prototype maybe? Could have been one that seven didn’t go for?
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Any rough idea of when we may expect more info about this?
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Let me guess another digital show…
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Probably fronted by Shaun White again…
Finally. Still looks like shit but the standing is worse. The back screen isn’t designed for it. If they are going to, use the bloody presenting screen to the right. It’s no different.
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And rotate the damn desk back!
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If they do that they can’t do their “standing presentation” 