Seven News Brisbane has won the 2018 ratings year, their first win in 3-5 years.
Personally, I don’t believe that this has happened because Max is a better anchor or the duo are better than Nine’s offering. In fact, I would say Max lacks the authority, and perhaps confidence, to lead the news team- luckily they have Sharyn. The same as Bill, I think Max and Kendall should have been put on weekends together for a few years with Kay and Sharyn weeknights. I disagree with them jumping these unfamilar presenters into the anchor chair immediately.
So why did Seven win? They put a heck more of an effort this year than in years prior. Max has been heavily promoted, more than Bill was, and was sent to Canberra, Thailand etc for specialist coverage. Furthermore, when the Olympics were on (the most potential viewers they have), Max and Sharyn co-anchored from the GC for two weeks straight! The same thing happened for the QLD drought coverage. It is now the end of October, and neither Max nor Sharyn have had any leave; Max had one Friday off a few weeks ago but, other than transit, that is it. With the occasional ratings win, they have built confidence to produce less consumer reports and thus deliver a slightly better product.