Why is Mike outside?
He keeps calling this a second wave. I thought that has been continually denied by health authorities and the Premier?
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He probably means a potential second wave, his judgement on thinking this is actually a second wave may have been too quick.
Wow pretty obvious they donât give a crap about Adelaide at all. Why even bother? Talk about make it so local to Melbourne itâs esstinally telling SA to get stuffed haha
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As much as I hate suggesting that local content in my own market should be reduced, Seven really shouldâve merged the Sydney & Melbourne 4pm bulletins if they needed to save costs. Still wouldnât be great but at least both our two largest cities share a timezone unlike Melbourne & Adelaide.
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I really donât get how much more expensive it would have been to get to the 6pm presenter or even the sports presenter to do Adelaides 4 bulletin. Fair enough another team wasnât sustainable but the same presenters should be ok and itâs just a long ad for 6pm. Too valuable to piss away.
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I donât think that makes sense. You want the two biggest markets having their own local bulletins. Essentially the way 7 NEWS have implemented this, Sydney and Melbourne still do have Theo own local news. Adelaide is definitely the afterthought here
I agree. If this is all about cost cutting and cutting $100m from the budget annually, I canât see how they would have saved much here at all. They have the staff content and studio there at 4 already.
Could be the start of national axings in the 4:00pm slot.
I agree. Axing the local Adelaide edition just doesnât make sense. The saving is minimal to the network. This bulletin thatâs been put together is 85% Melbourne and 15% Adelaide.
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The 4pm Melbourne bulletin was established for Melbourne. Obviously SWM axed the Adelaide bulletin, and put the pressure on HSV. Melbournes news director is clearly looking after his own market; Thatâs his job. At least theyâre slightly accommodating Adelaide.
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Yep. Both markets have been giving a blow here. Letâs hope itâs temporary and Adelaide obtains itâs local edition in 6 -12 months.
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Donât know about set-ups in other states but Melbourne has two dedicated producers for 4pm and at least one extra editor - given the terrible state 7 is in even the smallest saving is attractive at the moment
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I feel there are ways you could better localise the âmelbourneâ bulletin for adelaide. Cut in the adelaide opener for a start. Theres a half hour delayâŚ
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There is a way to accomodate SA and VIC under one bulletin, it can be done. But the way itâs been done here is unfortunately too focused on VIC. By doing this, Seven may slowly lose itâs dedicated audience. Adelaide has and already is switching to Nine for other bulletins, but luckily for Seven, they havenât moved for the 6pm bulletin yet. Changes to the bulletin need to be made. So it looks like a hybrid bulletin, not a Melbourne-only bulletin.
Why not use a national afternoon news titlecard, and have the set dressed up for a national bulletin? Use the V/O being used now too and while Melbourne stories can be included, make some effort to push in more SA stories, and get rid of the âweather like introâ featuring Melbourne.
That completely goes against what they want to do. Melbourneâs tv market is 3.5 times bigger than Adelaide, and itâs a market that over indexes in tv consumption - probably brings in 4 times as much revenue as the Adelaide market
They donât want it to be a hybrid / national feel bulletin. They want it to feel and look like a local Melbourne bulletin as much as possible
Check out the ratings. Huge for the slot.
And, check out this Sydney bulletin: (26/6) at 10:39
Black screen with Usher - screen errors?
At the very least, they could put the Adelaide news and weather window at the beginning of the bulletin, and then cross to Melbourne for the rest of the days news. Itâs so irrelevant to Adelaide audiences as it is now.
Or better yet, Nine move back to 4pm (please).
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At the moment, being the only 4pm news in Adelaide, Seven is getting away with this bulletin. In Wednesdayâs ratings, the Seven bulletin was up on Tuesdayâs numbers while Hot Seat on Nine in that timeslot lost viewers and was beaten by the news on Seven. At 5pm Nineâs bulletin again ranked third in the timeslot behind The Chase and 10 News. 10 News is number one across the hour in 25-54.
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