All great promos. Love the endtags how Australia number 1 rolls over the screen and the graphics used eg 30 years experience"
Interesting how they claim more Australians wake up with Sunrise, and my personal favourite, Fergo earning his place in the number 1 newsroom in the country. Must have not done a ratings check in a while.
They are all truly excellent promos, I am impressed Seven News Sydney! Obviously the most evident improvement is if they were ‘Sydney’s number 1’ because let’s be honest, when you are in Sydney/NSW what would you rather hear ‘Australia’s number 1’ or ‘Sydney’s number 1’ ? I know I would be far prefer the latter.
Like the glass effect that mirror those that feature in the opener… Hang on, Seven News Sydney is being consistent? The graphics in the promos are also an improvement to what we see here in Queensland. And now I know there is actually more journalists than just Mark Ferguson I like these changes
Seven still have a lot to improve on if they want to become Sydney’s #1 news, their content in particular.
From a purely local perspective, I’d definitely prefer to watch the #1 network for news in my city rather than the #1 network for news in the country. Nine Sydney probably should be doing a lot more to hit back at Seven’s “Australia’s #1” promos rather than just a few “Sydney’s #1” end VOs, but that’s for another topic.
Re, the endtag: I reckon that they should consider using that sunset shot in their Opener. Those titlecards with the nighttime footage of Sydney looks pretty silly at this time of year!
But when it comes to ratings period and they aren’t number 1 they will have to revert back. For the time being, they are going to claim that it is better to be Australia’s number 1.
I doubt that many viewers determine which news service they watch based on what everyone else is watching so I can’t see anyone watching Seven News switching to Nine because that network says they are number one in Sydney and vice versa. I suspect the main thing these claims do is reinforce current viewers choices.
Agree except the ‘people are making the switch’ tagline, to me, suggests others are making the switch so why don’t you? Sort of playing on people’s fears of being the odd one out - isolated etc. But the number 1 tagline is, yes I agree, is to keep current loyal viewers tuning in.
Very sharp and classy promos. Love them.
Especially love the glass element used in them all. The graphic style seems to have been tweaked too, really like that 3D perspective text on the “Supers” I guess you’d call them.
Would love to see some Melbourne versions of these made.
Well since Trump has been such a massive social talking point, surely they will have comprehensive coverage this year, although with time differences, this year’s will be on a Saturday