Seven News Content and Appearance (2015-2020)

[nationalnews]

Seven's Craig McPherson: "We're winning, but not as much as we want to"

" I have changed some key personnel… I don’t disregard at all the effect of a better lead-in… [but] our product has improved by changes to the look, the presentation and new people…" McPherson would like to upgrade sets outside of Sydney, but he noted budget constraints… Digging into the content of news bulletins, McPherson admitted Seven has slightly changed its ultra-local news focus at the start of bulletins.

"Live remains very important… there can be times when we overdo it though with live crosses that might not add anything to the story…we endeavour to make our live crosses add a new element to what the viewer has already seen.