This gets posted so often but to be honest, I don’t really understand everyone’s obsession with this promo. It’s a single ad and it isn’t really that remarkable. All it does is list out the various bulletins Ten used to air across the day with some music.
I can think of far more noteworthy and eyecatching promotional campaigns off the top of my head e.g. the original ‘Make the Switch’ campaign, Nine’s ‘Who’s Who’ campaign between 2000-2005, Witness Ten News, etc etc.
Edit: 'Who makes Ten News first at five? You do." is probably the best campaign Ten’s ever had, because it reinforces two points with one slogan.
Yep, it’s only the live studio cameras/graphics that are in native HD with the rest being SD on Seven. As far as HD-produced news is concerned, Nine (at least from a Sydney perspective) does it the best IMO.
I liked the original Who’s Who of News promo from 1993. This is the first version that went to air AFAIK and was for the Sydney market. Ironically it was the product of an advertising agency (note Mark Burrows gets a mention).
So why are South Australia getting “Seven Afternoon News” at 4:30pm [CST]?
Is it only because “Rio Highlights” with Kylie Gillies ends production on the east coast at 5pm, so they have nothing for SA? (Because they can’t start “The Chase Australia” there at the time)
Is that graphic put together by some sort of faulty robot without human input? Because I find it hard to believe that a Seven employee could make so many basic mistakes so often.
Sorry if I haven’t been paying too much attention to Seven’s new graphics (as they seen to change each day) but what am I looking at here (from 7 local news)? Most other graphics are blue.
They use the red for breaking news here in Sydney, usually accompanied by a huge logo in the top left corner and full screen transitions at every opportunity.
