Knowing that they’ve been making cutbacks in the way of moving to a combined playout centre and possibly also in news & current affairs (plenty of longtime presenters/reporters have left Seven in recent years, particularly in the East Coast markets) among other things, I actually get the impression that Seven currently might be in the least healthiest financial position of all three commercial networks regardless of ratings.
Because so much money will be going towards the expensive AFL, Cricket Australia and Olympics broadcast deals I reckon there’s going to be quite a few cheap reality/factual programs in Seven’s primetime lineup for 2019 with very few if any investments in drama or comedy.
The current branding & On-Air Presentation will also likely continue for another year or so IMO.
Sorry to go off topic a bit, but I agree. One can definitely see a situation where two networks share the AFL & NRL to offset the costs, perhaps Thursday/Saturday and Friday/Sunday packages or something?
The larger events could also be on different networks each year…to use a couple of theoretical examples:
*AFL Finals Series on Seven with the Brownlow Medal/International Rules/EJ Whitten Legends Match on Ten one year and visa versa the next.
*NRL, Finals Series on Nine with the State of Origin on Ten one year and visa versa the next.
Mightn’t be those examples specifically but you get the general idea. Either way such a scenario would likely benefit viewers and the continuing evolution of sports coverage on Australian TV.