Seven AFL Coverage

Television Seven Network
1295

Saw the new trailer during 7News in Melbourne tonight.

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1296

It was featured during the tea break of the Test match. After the interview regarding the Rugby World Cup

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1297

Seven AFL Promo 2026.mp4_000040883
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Seven AFL Promo 2026.mp4_000050102
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Seven AFL Promo 2026.mp4_000052328
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Seven AFL Promo 2026.mp4_000058004
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1298

Not a fan of the new AFL promo.

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1299

Strange comment. Why wouldn’t it air in these regions?

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1300

NRL #1 states

1301

It’s awful. Hate that rap stuff. Last year’s was awful too.

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1302

For a promo for the AFL, there are a lot of shots of people in the crowd

I dont mind the music

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1303

Nothing catchy about the music and it wouldn’t appeal to a wider demographic.

1304

Good lord that promo is diabolically bad.
I can kinda see what they’re going for but it’s completely the wrong music track and has no connection at all to the vision.
Use rap music - no problem within reason - but it needs a hook, ESPN are quite good at it with their promos - just one or two lines is all that’s needed.
The irony is - and I was unfamiliar with Baker Boy largely - is he actually has 2-3 songs they could use as a credible hook (Kings, Lightning, Ain’t Nobody Like You) where you could use the key line in the song as a promo/key message.

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1305

I agree. The music they used last year was alright. This one seems to be not the right thing.

1306

Think they were trying to go for this sort of thing again, but this was a better one and coincided with the new 2017 broadcast deal:

Video courtesy: “Eyewitness TV”, YT.

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1307

Very similar - interesting.

I find it really overplayed that style of promo. Nothing about that is going to drive viewership

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1308

King Stingray would be so better. Or do a bloody remix of the holy grail.

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1309

A GWS Documentary airing after AFL Origin

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1310

I think there’s more of the crowd element because you can watch the play anywhere, but you “get the atmosphere” only on Seven. That sort of a vibe is what I get.

1311

Seven doesn’t have rights to NRL…

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1312

If Seven are genuinely telling viewers that “the crowd will be on your side if you watch us,” then it would’ve made perfect sense to lean fully into that idea by using “Up There Cazaly” as the ‘sound’ of the campaign.

1313

There is a lot of AFL push during the ashes commentary. A lot of promo for Origin and also the 2026 Season.

Mainly done by Tim Lane & James Brayshaw.

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1314

The Fox footy promo is soo much better.

1 Like