Seven AFL Coverage

Old thread here: Seven AFL Coverage (2016-24 seasons) - #10504

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Abbey Holmes posted two photos of Friday night commentary team on social media late this afternoon.

Ladies & Gentleman, your @7afl Friday Night Call Team 🥹 :raised_hands: Super excited to be Co Hosting Friday Night Footy alongside a bunch of genuine legends, as well as hosting Sunday Afternoon Footy on the screens of @channel7 !!
These opportunities are never lost on me and im so excited to see what season 2025 serves up! Bring. It. On. Live and FREE from 7pm , every week of the season 💪🏼🏆🏉

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I still don’t understand why 7 aren’t having any actual shows before Thursday night. They are letting 9’s new FC team get a head start. Same with Sunday 12pm show too.

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There is The Front Bar and Unfiltered on Wednesday nights. And Seven’s Sunday Fest will start in Round One, and not here for this Opening Round.

Yeah but no proper analysis show before the season starts like 9 & Fox

I’m also wondering how the AFL will treat Lions vs Cats if it gets rescheduled. If it gets changed to R3 then are they going to replace it with one of their other matches possibly Sunday (instead of Crows vs Kangaroos) or is it going to be special match on a Saturday or another day etc.

If Brisbane v Geelong is moved to Round 3, Saturday 7.30pm would be the most likely timeslot. I imagine Seven would be given a special exemption to broadcast the game given the circumstances.

From Fox’s Jon

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Some updated ads featuring the actual matches. Maybe an indication of the updated graphics package? :man_shrugging:

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Those actually look quite good IMO, so hopefully some of these elements end up in the package

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Would mean Geelong would have a 5 day break before a 6 day break though. Not an insurmountable issue but not ideal.

Adelaide vs North is (somehow) supposed to be the 7 game that Sunday, so I guess they’d have to move that if they want Brisbane vs Geelong to be a Sunday afternoon (maybe to remedy the 5 day break), or just put Brisbane vs Geelong on the Sunday night.

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So again, the SUNS game is the only OR game not on FTA!! :angry:

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Last year, Queensland got the entire Opening Round on FTA and will again this year (albeit the Suns game against Essendon will be on delay on Seven in the state).

The suns game was not on FTA. It was a Fox game. Remember Jack interviewed Dimma??

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I know, though what I should’ve said was that only Queensland got the entire Opening Round on FTA, as BTQ and its regional affiliates were contracted to show the Suns match that was produced by Foxtel.

When I say FTA game, i mean national FTA with production by Channel Seven. There are fans across the whole country not just Queensland and time and time again we are neglected by the so called national broadcaster.

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Then Seven should have worked harder at the negotiating table during talks for the current 2025-2031 broadcast rights deal.

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It’s pretty simple. When you start performing and making finals. You’ll get national FTA coverage like the Giants.

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Brands go big with Australia’s #1 winter sport

Seven reveals 2025 AFL partners and sponsors

As footy fans around Australia get ready for the start of the 2025 AFL Premiership Season on Thursday, the Seven Network today revealed this year’s stellar line up of partners and sponsors.

Seven is proud to welcome back Toyota, McDonald’s, AAMI and Harvey Norman as broadcast partners of Australia’s #1 winter sport.

They will be joined by other leading brands as broadcast sponsors, including Google, Coles, Sportsbet, Bunnings, Chemist Warehouse, Industry Super Funds, Hostplus, CBUS, Telstra, NAB, Asahi Beverages, Uber Eats, OMO Ultimate, Cash Converters, Colgate-Palmolive, BWS and Virgin Australia.

Other brands that have signed on with major AFL packages or as local market sponsors include Seek, HBF, Disney, Bupa and Complete Home Filtration.

The Front Bar returns in 2025 with premier partner Lion, plus program sponsors Kia, Youi, BWS and Sportsbet.

This year OMO Ultimate is the naming rights sponsor of The Wash Up on Sunday night, and Virgin Australia, DURO-TUSS Cough Products and Sportsbet have signed on sponsors of The Agenda Setters.

For the first time in AFL history, Australians can stream every round of the footy live and free on 7plus Sport, offering unprecedented access to game day action and new programs all season long.

Seven’s AFL coverage in 2025 includes matches on 23 Thursday nights, 24 Friday nights, State Footy Saturdays, 25 Sunday afternoons and five Sunday nights, plus marquee games and every game in the Finals Series including – exclusive to Seven and 7plus Sport – the Brownlow Medal and the AFL Grand Final. Plus, fans in New South Wales, Queensland, South Australia and Western Australia can watch every game involving teams from their home states.

The Seven AFL line-up for 2025 also includes the new programs The Agenda Setters, Unfiltered, Extra Time, Sunday Footy Feast, The Wash Up, Kane’s Call and Full Sweat, plus long-standing favourite The Front Bar.

Seven National Television Sales Director, Katie Finney, said: “Seven is a one-stop shop for brands to connect with footy fans on every screen in the country.

“Brands can be part of the action on Seven’s capital city and regional broadcast channels, 7plus Sport live streaming, and all siren-to-siren ad inventory on Fox Footy simulcast matches including on Kayo and Binge.

“One place, one transaction to access all these screens and the most efficient way to achieve the biggest reach each week. Seven is also the only place to unlock the single ad after the goal break – the most valuable 30 seconds in marketing, now available on every screen,” she said.

“With the introduction of live streaming for the summer of cricket and now AFL, Seven has an even stronger 52-week sports proposition. Cricket and AFL on 7plus Sport join our already vast digital sports line-up, which includes horse racing, Supercars, AFLW, LIV Golf, cycling, hockey, athletics, netball, and much more. Australians can now enjoy every sport on Seven, live and free, on any device, from anywhere in the country, at any time.”

Last year, Seven’s AFL and AFLW coverage reached 17.4 million Australians. The AFL Grand Final was the most-watched program of 2024, with a total TV audience of 4.06 million (making it the most watched Grand Final since 2021) and a national reach of 6.24 million. The 2024 Brownlow Medal had 1.27 million total TV viewers, including the biggest broadcast audience since 2015, and reached 2.9 million.

Seven’s National Sport Sales Director, Rob Maclean, said: “The biggest games are on Seven and 7plus Sport live and free, including every Thursday and Friday night – the highest rating games of the week.

“In 2025, Seven’s line-up will feature more Thursday night footy which fans love, more Sundays and more Sunday night blockbusters, plus all the big hallmark events live – including the Opening and Gather Rounds, Dreamtime at the ‘G, Anzac Day and Kings Birthday – all Finals and exclusive coverage of the Brownlow Medal and the Grand Final.

“The launch of AFL on 7plus Sport allows us to cater to a diversity of content preferences and broaden the opportunity for brands to connect with our audiences. From 6 March, we will present live streaming of matches broadcast by Seven; full replays of matches broadcast by Seven; highlights of all matches of the AFL season including the Fox exclusive matches; extensive social clips; FAST channels; an AFL Kids alternate stream on select games; and more exclusive, digital-first content,” he said.

“7AFL brings together the key ingredients for effective advertising: cross-over with pop culture to ensure relevancy, consistent audiences at scale, and opportunities for brands to capture consumer attention. We partner with brands to help solve their unique challenges – whether that is to build brand love, drive short-term responsiveness, access more cost-efficient production services or even assistance with content for employee engagement.”

Seven Network Director of Sport, Chris Jones, said: “The new era of AFL on Seven is about to begin and our production team can’t wait for it to kick off. There is so much that is new including Full Sweat, The Agenda Setters, Unfiltered, Extra Time, Sunday Footy Feast, The Wash Up and Kane’s Call, creating powerful new opportunities for our commercial partners.

“Our new talent including Kane Cornes, Nick Riewoldt and Caroline Wilson will ensure that we have the game’s #1 on air team. And for the first time, every Australian can stream AFL live and free on 7plus Sport. We can’t wait for it to all start with The Front Bar and Full Sweat tomorrow night before the 2025 season kicks off on Thursday in Brisbane.

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Though for the first 15 rounds, the Giants, Gold Coast Suns and Port Adelaide won’t have a single Thursday or Friday night home game between them.

Port does have one Thursday night game in this period but it’s away to Essendon in round three, which will indirectly mark 25 years since the first ever AFL game at Docklands which the Power lost by 94 points.

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Numerous Sunday 3.20 slots tho and a blockbuster Port/Hawks Sunday night

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