SEN (Radio)

Radio, Print, and Online Major Metropolitan Radio
3039

Am I understanding this correctly that SEN Shepparton is simply rebranding to SEN Goulburn Valley?

3040

What are the local content requirements? How many hours a week and what timeslot?

3041

i thought it was 3 hours each weekday but not tied to a specific shift?

Do the local shifts have to be based in the same area or can they be presented remotely?

3042

This licence condition requires regional commercial radio licensees to broadcast the applicable number of hours of material of local significance during daytime hours (5 am to 8 pm) each business day. The applicable number of hours is: 30 minutes for small licences and 3 hours for all other licences.

https://www.acma.gov.au/local-content-regional-commercial-radio

Local significance is easiest to get done by being presented locally, but they can make content that ā€˜relatesā€™ to the area and present it from outside.

Given theyā€™ve already mentioned taking the breakfast shows, Iā€™d assume weā€™d get a 1-4pm shift as the local one, as thatā€™s outside of the core portions of the SEN schedule.

Theyā€™ll also need to have local news and weather updates at times.

1260 is the commercial 3SR license (The converted 3SR FM, now Triple M, is 3SRR) that theyā€™ve picked up in the RSN purchase.

ā€œSEN Sheppartonā€ is just one of their streaming only stations, I assume for local ads? Iā€™m not aware of any Shep exclusive content on that service - some of them seem to have a once a week podcast kind of show, but canā€™t find one.

Iā€™d assume it will be absorbed by that, but will need to be a bit more than a rebrand.

4 Likes
3043

well according to this job ad, SEN is planning on producing a local 3-hour weekday shift for SEN Goulburn Valley. Presumably they are required to do this to forefill licence requirements.

https://radiotoday.com.au/job/sen-goulburn-valley-1260-announcer/

3044

Thatā€™s great for the region. My guess would be either afternoon or drive. Drive would make sense. Could be a really good show.

2 Likes
3045

SEN taking the sport nation feed of the Warriors vs Titans game today.

Iā€™m not sure how their ad commitments are working with that today.

3046
1 Like