Rugby Union TV Broadcast Rights 2021-2024 (Nine/Stan Sport)

Well, this is a sad day for channel 10. Now only have two sports which are over in a week both the Cup and the Grand Prix

Shame on you Viacom…

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Yes they will. Saturday games are on 9, and with the other games you’d presume that an arrangement would be made with Stan to distribute the games through one of the various pub services.

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Indeed. Last I was in a pub, I’m pretty sure Channel Nine was on one of their screens!

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He means the Stan games. Again, a way will be found.

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Hope Nine’s rugby union coverage gets a better reception from fans and critics than last time around.

The new deal means Nine may have to give up the rights to show the final five Saturday night matches of the NRL season, since they could overlap with Wallabies matches.

A few questions remain. Will Gordon Bray join Nine next year to call the Super Rugby and Wallabies games? Does the new deal include Wallabies games in Europe for example? Will Nine now be interested to bid for the broadcast rights to the 2023 Rugby World Cup in France and World Rugby Sevens series?

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That or they will have one on 9Gem and the other on 9.

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I would say there would be a mix of the best uncontracted (and/or cheapest) Fox and 10 talent.

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Yeah. Nine has already broadcast multiple sports simultaneously, as has Seven. The anti-multichannel thinking needs to be put to bed.

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9 were wanting these from Be-In and Fox, so we will have to wait for the official announcement.

I’d say the world cup would be an option if the coverage rates well, otherwise it could end up on Amazon, Optus or back on Fox.

The Sevens are another story. If the rights are part of the bundle, then we would see those on Stan, with Australian legs on 9Gem. Otherwise, there would be next to no interest, and they could go to Be-In Sports.

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Could this mean that nine do a switch with ten with ten getting back the netball coverage and nine keeping the ru

How does this work? It was a big headache for pubs in NZ last year when Spark got the rights for the World Cup. Lucky for Spark, rugby is almost a religion in NZ and pubs had to get installed, and at the last minute did a deal with Sky. Will pubs in Perth, or even Sydney be willing to invest for a tier 2 sport?

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I’m going to speak heresy against the majority here, who seem to be Channel 9 fans, but I don’t think it’s a great idea to put the Union on Stan.

Stan is currently laser focused on entertainment, is good value for what you get and from all accounts is doing very well.

Diluting that focus by doing live sport, itself a massive distraction, and a second tier sport at that, and will almost certainly result in a price increase for Stan subscribers seems like a bad idea. Even Netflix shy away from live sport broadcasting, for good reason.

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Could 9 do a deal with Optus to uplink the Union to satellite, like Optus do themselves for the EPL?

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Probably not.

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Why would Nine having the rugby impact their ability to (potentially) retain their netball rights?

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That was for a oneoff. This would need to be a more permanent thing.

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If it’s uplinked to the same satellite as the EPL and FOXTEL currently use, shouldn’t it just be a matter of a new smart card or decoder box.

EDIT: or Tabcorp’s Sky Racing feeds.

I would say a few venues in Perth would definitely carry the Union. We have a lot of poms and saffas here after all!

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Exactly.

I think this is Nine testing the waters - Foxtel are increasingly working far better with Seven in terms of making sports rights deals. If they can make their own Subscription Sports offering - they are in a better negotiating position for stuff like the NRL going forward - either Foxtel cough up a better share, or Nine take the subscription component for themselves.

Nine could probably slowly shift other sports they have the rights to into this model - like not having the Telstra TV component of the Super Netball deal, moving some of their Tennis rights behind a subscription through Stan, etc.

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Sure, but I don’t think it should be part of Stan. It will inevitably drive up the cost of Stan for subscribers and dilute the service for people not interested in sport.

Nobody else is doing this; Foxtel have Binge and Kayo. Disney have Disney+, Hulu+ and ESPN+.

If 9 want to do this, they should go full on and launch like a WWOS subscription app or something.

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