This is the 10th survey for Mackay, and of note, this survey marks:
Largest share and first #1 for Triple M
Largest share for 4MK, ABC National and for “Others”
Smallest share for ABC Local and Triple J.
Despite the drop, Star was lower during the first three surveys of the market.
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Today, we’re off to Maryborough:
Triple M took the top spot with 27.5% (+5.7 from 2023), followed closely by Hit with 26.6% (-2.8). ABC Wide Bay rated 3rd with 13% (+0.8).
In the demos, Hit is #1 in the under-55s, with Triple M dominating in the 55-64s, and ABC Wide Bay topping the 65+.
In breakfast, Hit’s Jess & Rohan from Newcastle rated 30.7% (-1.3 from when it was Cliffo & Bronte from Townsville), followed by Triple M’s Blandy with 28.7% (+6.4), and ABC Wide Bay’s David Dowsett with 13.8% (+0.9). In drive, Hit’s Carrie & Tommy won with 29.3% (-7.1), followed by Triple M’s Rush Hour with 26.1% (+3.7).
The “Other Stations” share this survey is at 24.2%, down 1.6 from 2023. Much of that “Other” share would be towards Rebel & Breeze, as well as Zinc from Gympie.
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And also the Fraser Coast FM community station.
I do hear Breeze up there quite a lot and I noticed quite a few ads from Maryborough and Hervey Bay
Might be also time they renamed the LAP from Maryborough to Fraser Coast too, as Hervey Bay is about 3 times bigger than Maryborough these days.
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Wasn’t Hit RQLD getting Bronte & Lakey from the Gold Coast before the cuts
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Yes, from 2024 until the middle of last month. During the last Maryborough survey in 2023, Hit in Regional QLD was receiving Cliffo & Bronte from Townsville, which lasted until the end of that year.
For reference:
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Today, we’re off to Wangaratta:
Edge FM maintained its top spot with 18.7% (-3.2 from 2023), whilst Star 92.1, in its first survey since converting to FM from when it was AM station 3NE in 2025, rated 14.3% (+5.2). ABC Goulburn Murray rated 10.8% (+0.9).
In the demos, Edge is #1 in the under-65s, whilst ABC dominated in the 65+. Not even Star outrated Edge in the 65+ whereas 3NE did in 2023! 
In breakfast, The Morning Crew with Gabi & Dan on Edge was #1 with 18.2% (-4.5), followed by Star’s Matt Hobbs with 13.9% (+6.1), and ABC Goulburn Murray’s Sandra Moon with 13.7% (+1.4). In drive, Carrie & Tommy on Edge rated 18.9% (-4.9), followed by Star’s Nayta with 15.5% (+11.7).
The “Other Stations” share this survey is at 45.7%, up 0.3 from 2023, most of which would be towards Hit & Triple M from both Albury & Shepparton, as well as 2AY from Albury.
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Is this something that should ring alarm bells?
At least they have evenings to compensate for… literally every other daypart.
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What’s more alarming is that the ‘Other’ share is highest in the 55-64s & 65+, where it had 55% & 57.7% respectively. By comparison, in 2023, the ‘Other’ share in those same demos were 43.5% & 32.6% respectively.
With that in mind, I would imagine that a fair number of former 3NE listeners (which had a 26.4% share in the 65+ back in 2023) would’ve switched over to 2AY from Albury.
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Makes even less sense that Ace is now taking Hit programming in drive/nights given how much audience is going to the Albury and Shepparton markets.
Grim stuff.
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Today, we’re off to Bundaberg:
Hitz 93.9 continue to dominate with 33.1% (+1.3 from 2023), followed by Triple M with 18.3% (+1.8), 4BU with 14.2% (+2.7), and ABC Wide Bay with 7.7% (-3.2).
In the demos, Hitz won every group, even beating out 4BU in the 65+.
In breakfast, Hitz’s Matty & Trace dominate with 34.9% (+1.3), followed by Triple M’s Jacob & El with 18.7% (+1.7), 4BU’s The Big Breakfast with Mark with 12.9% (+2.0), and ABC Wide Bay’s David Dowsett with 7.2% (-4.0). In drive, Will & Woody on Hitz dominate with 29.9% (-3.8), followed by Triple M’s Rush Hour with 20.7% (+2.7), and Jonesy & Amanda on 4BU with 11.7% (+2.0).
The “Other Stations” share this survey is at 20.5%, up 0.9 from 2023. Much of that would be towards Rebel & Breeze.
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Great result for Hitz. It’s rather an iconic station in regional QLD and one of the first to go to air outside of the far south-east corner.
4BU also hold up pretty well too compared to other AM regionals in Queensland.
The Other Stations would definitely be dominated by Rebel and Breeze, as the community station in Bundaberg isn’t particularly strong IMO. There’s also next to no overspill from anywhere apart from Rebel/Breeze.
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I love how Hitz93.9 continues to demolish SCA, regardless of swapping to Triple M or not.
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Yeah me too!
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Today, we’re off to Deniliquin:
Edge FM remain on top with 16.9% (+4.1 from 2023), followed by 2QN with 10.8% (-1.2), and ABC Riverina with 6.3% (+2.9).
In the demos, Edge is #1 in the under-65s, with 2QN topping the 65+.
In breakfast, The Morning Crew with Gabi & Dan on Edge won the slot with 15.5% (+1.3), followed by The Morning Rush on 2QN with 10.1% (-3.0), and ABC Riverina’s Sally Bryant with 7.5% (+2.5). In drive, Carrie & Tommy on Edge dominate the slot with 18% (+1.9), followed by Ange on 2QN with 11.4% (+3.1).
The “Other Stations” share is at an astounding 60%, down 2 from 2023. Most of that would be towards the Shepparton & Bendigo stations.
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Is this a record for a regional market? Could that also be due to any community stations in the market?
Only the one station each in Echuca and Deni.
Another dominant survey for SCA… beggars belief why Ace bother with these stations if they’re pulling such a small audience.
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The sample size must be very small. ABC Classic scored a 4.5 in 10-17s. And ABC Riverina 1.5. That must represent one person, and 3 for ABC Classic.
Also 2QN’s ratings in the demos don’t make much sense. A huge increase in 18-24 and 25-39. Yet a substantial drop in older demographics. Has it started doing a CHR or Urban format?!
And there’s a typo on the 18-24 age bracket.
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Doesn’t help the ABC that their services only cover some of the licence area (e.g. there isn’t a local TX site for Deni).
Says a lot about the validity of these surveys. How helpful is it to tell agencies you’re the #1 and #2 stations in a (solus) market?
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675 2CO puts out a strong signal into Deni, but yes RN and PNN are low power relays and no local JJJ or Classic.
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Today, we’re off to the Sunshine Coast:
91.1 Hot FM takes the top spot with 17.4% (+4.1 from last year), followed by Mix FM with 16.9% (+0.1), Sea FM with 10.5% (-4.5), and JJJ with 9% (+2.4).
In the demos, Hot wins the under-40s, with Mix topping 40-64s, and ABC Sunshine Coast win the 65+, just 0.5 ahead of Mix.
In breakfast, Hot’s Sam & Ash won with 21% (+6.8), followed by Mix’s Mark & AB with 16.6% (-1.3), and Sea’s Foz & Brooke with 10.3% (-6.1). In drive, Hot’s Nugget & Al (the latter departing at the end of this year) won with 20% (+6.4), followed by Mix’s Archie & Bretz with 16.6% (-0.7), and Sea’s Elly & Taz with 10.2% (-5.5).
The “Other Stations” share this survey is at 31.8%, down 4.4 from last year.
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