Most of which would be a top little radio station called Crow 90.7 from Wondi (Near Kingaroy)
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Today, weāre off to Mildura:
Triple M took the top spot with 30.2% (+10.6 from 2023), followed by Hit with 29.1% (-4.0), River 1467 with 15% (-1.0), and ABC Mildura-Swan Hill with 8% (-1.1).
In the demos, Triple M wins the 18-64s, with River topping the 65+.
In breakfast, Triple Mās Matman topped the slot with 31.6% (+11.2), followed by Hitās Dan & Christie with 30% (-4.8), and Riverās Dave Burrows with 14.4% (+0.3). In drive, Triple Mās Rush Hour topped the slot with 33% (+11.9), followed by Hitās Carrie & Tommy with 31.2% (-7.2), and Jonesy & Amanda on River with 11.8% (+0.5).
The āOther Stationsā share this survey is at 11%, up 1.8 from 2023.
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An incredibly odd survey for Hit, crashing 10% in the ages of 10-39 and up 8% in 55-64?!
Then thereās River falling 13.5% in 65+. Thatās basically the only demographic that finds that music position appealing.
Donāt think more needs to be said about JJJās fall. Itās been everywhere from metros to regionals to regionals that barely get surveyed.
I suspect the reason for such a large drop for the 65+ group on River is the cohort not liking the national shows (Jonesy & Amanda plus Christian OāConnell) from 4PM onwards, which conversely may also explain why there was an overall increase in the 10 to 54 demographics for River, as these are the age ranges most likely to interact with the programs.
Hit however is the real tragic, over the last three surveys it has lost a huge percentage of listeners across all of the demographics. I would not be surprised if this is the station that gets sold due to the voices rule as a fallout of the SCA merger with Seven West Media.
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Also probably a product of a small sample size, it probably only takes a few listeners to generate a swing like that.
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Triple M is number one for the 18 to 39 year olds. 
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Maybe River needs to switch to FM?
Iām sure they would love to, but thereās a process for conversion with ACMA, who work at a snails pace. As itās a ācompetitive marketā itās not as easy as solo markets where thereās only one commercial operator (eg. Horsham).
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The other thing too is on its own, the format River runs isnāt really competitive with what Triple M and Hit are doing. FM may help a little but wonāt be a big success.
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Next stop, Geelong:
https://radioinfo.com.au/news/big-love-for-local-radio-as-k-rock-bay-93-9-dominate-xtra-insights-survey-1-for-geelong/
K Rock remain on top with 17.8% (+4.9 from 2022), followed by Bay 93.9 with 17.1% (+5.3), and 774 ABC Melbourne with 8.4% (-0.6).
In the demos, K Rock wins in the under-55s, whilst Bay tops the 55-64s (just 0.1 ahead of 774), and 774 ABC dominate in the 65+.
In breakfast, K Rockās Tom & Loggy topped the slot with 18.7% (+7.3), followed by Bayās Mill & Nic with 16.7% (+6.4). In drive, K Rockās Tim & Davo won with 15.7% (+2.9), followed by Bayās Craig Meddings with 13.9% (+3.6).
The āOther Stationsā share this survey is at 47.2%, down 9.2 from 2022. Most of that share would be towards the Melbourne commercial stations, which can be heard across Geelong loud & clear.
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Good upswings for the locals which Iām sure theyāre happy about. But not reporting 47% of listening is a bit disingenuous - itās far more than just a two horse race down there, and everyone knows it.
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Yes, Iām surprised Melbourne stations arenāt listed like the Sydney and Brisbane stations are in the Central Coast and Gold Coast surveys respectively. The Geelong numbers suggest a similar level of penetration too eg so FOX is probably rating 2-3%, maybe higher?
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Yes, much of the area gets a local signal from Dandenong, though there is some shadowing as you move further inland.
FWIW, Geelong is the seventh most populous license area, just 15k behind Gold Coast. It reminds me a lot of San Jose, California, which is a large market in its own right with its own stations, but is so close to San Francisco that that marketās stations perform strongly as well. In that case, San Jose is actually an āembeddedā market - it get its own survey, but that data is also part of the larger San Francisco survey.
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Today, weāre off to Emerald:
https://radioinfo.com.au/news/survey/hit-top-4hi-surges-in-emerald-xtra-insights/
Hit remain on top with 34.9% (-7.9 from 2023), followed by 4HI with 19.8% (+5.6), and ABC Capricornia with 13.7% (-1.9).
Hit is #1 in the under-55s, with 4HI topping the 55+.
In breakfast, Hitās Bronte & Lakey (who are now axed) won the slot with 36.1% (-7.0), followed by 4HIās Adam Staples with 19.2% (+6.5), and ABC Capricorniaās Jeremy Jones with 13.7% (-2.1).
The āOther Stationsā share this survey is at 27.4%, up 3.2 from 2023.
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Iām not familiar with the Emerald radio landscape, but assume thereās a community station making up most of the āotherā. There wouldnāt be much overspill I donāt think.
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Agree, Emerald is fairly remote so virtually nothing from Rocky or anywhere else, and Iām not even sure there is a community station there anymore, 4EEE was long gone.
And no local Triple J, I assume the āOtherā is mostly streaming, including Triple J streaming and others.
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Yeah they might have been able to get a bit of 4RO or 4MK back in the day, because both of those signals used to get out really well to the south and west in the 70s and 80s, but not these days.
Ironically when I was growing up in Maryborough and DXāing at night I used to get 4HI really well in the early and mid 80s. Also 4MK was the other one I could reliably pick up. And they were both pretty cool stations back then too.
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Similar here in Newcastle, whereby 4MK was the most northerly station I could regularly DX at night back in the 80s.
I also remember getting 4HI at Coffs Harbour at night instead of my local 2HD.
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Yeah I donāt know what was going on with 4MK but it was better than 4RO and 4CC.
I actually rarely got anything north of 4MK either, even in Maryborough. Occasionally 4TO and 4AY, but never 4CA.
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Probably to do with how close to the coast the transmitter was and the directional pattern. 4CD/CC would have been trying to get a signal towards the west into Rockhampton rather than north south. 4MK was probably mostly aiming for N/S as the major lobes of the directional array.
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