Technically it should be Power102 (rounded).
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I see what you did there. Letās remember it was FM104 Brisbane, not FM105.
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Mostly because their original frequency was 104.1ā¦ the move to 104.5 only came about in 1989, and the introduction of B105 would have prevented a rebrand to FM105 after they moved.
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Hobartās HOFM used to be āHOFM Mix 101ā even though it was 101.7, closer to 102 
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I remember being in the USA in the 1990s and there was a country station on 104.5 that seemingly couldnāt decide to be 104 or 105 so IDād as ā104 and a halfā.
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Consultants.
I was there at that time, even the logo looked like 2 stations.
Board was torn between losing heritage & full rebrand, hence the HOFM + Mix 101
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I still couldnāt tell you what frequency 96FM was on.
Itās not on their logo, not on their website, nowhere.
Thankfully for the old Triple M 96.1FM logo, thatās the only record I could find.
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Well back in the 80s, not many had digital display radios, so you only really needed to put the marker somewhere near 96 to hear it.
Now it has to be exactly 96.1ā¦. But I guess 96FM saw it as a brand and thought 96.1FM sounded a bit clunky in comparison.
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Although Power 100 is on 100.7 so isnāt rounded.
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I think rounding is optional, depending on how it sounds, especially up to 0.7. You can get away with not rounding up to that point.
At 0.9 itās a bit tougher not to round up, or just include the .9 in the name - more common in these days of digital displays.
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104.7 in Canberra was also originally called FM104.
When I first heard of that station, I thought it must be on 103.9. And that KIX106 was 105.9. As at the time, ABC FM was 101.9.
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I would assume the opposite. As it was the only station on 104 and Kix was the only station starting with 106.
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3NE used to have a local breakfast show, it certainly was possible and still can be with the right management direction.
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Today, itās Hamilton VICās turn to have their ratings released.
Mixx FM maintained its top position with 33.6% (+1.1 from 2018), followed by 3HA with 21.1% (-1.7), JJJ with 5.8% (+1.5), RN with 4.5% (+1.3) and ABC South West Victoria with 4.3% (-5.9).
In the demos, Mixx is #1 in the under-55s (with 60%+ share in the 18-39s), with 3HA topping the 55+. In breakfast, The Morning Crew with Gabi & Dan on Mixx is #1 with 33.8% (+5.0), followed by The Morning Rush with Sean, Monkey & Niamh on 3HA with 20.4% (-3.4).
The āOther Stationsā ratings is at 28.7%, up from 24.8% in 2018.
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With nearly a 30% overlap with the Warrnambool licence area and ACE providing the same duopoly of networked formats there through 3YB and CoastFM, I suspect they ACE are probably not to worried about the significant āOther Stationsā share.
On the other hand, those ABC ratings are pretty ghastly, even allowing for a degree of statistical error (due to the small sample sizes):
- ABC SW (Local Radio) only rates above a 1 share in the 55-64 and 65+ groups
- In the 18-39 and 25-39 age groups, every ABC station apart from Triple J (ie Radio National, NewsRadio, ABC Classic and ABC SW) rated 0.0! Iāve seen the zeros in other regional surveys this year, but not this dire.
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ABC Local Radio losing almost 6% sounds unfathomable until you realise itās the first market survey in 5 years.
Blow the whole local radio structure up and start again.
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The less exciting explanation might just be the āwrong ABCā factor - ABC South West Victoria is called out, but ABC Ballarat, ABC Melbourne and ABC Wimmera all somewhat cover the market. Some of the other surveys mention alternate ABC Local Radio stations, but not this one - I dunno how much you can read into that.
Still - Iām sure the ABC have a lot of work to do - these numbers if they are even vaguely close show a huge amount of work needed. I do worry however that commercial radio lobbying gets the ABC stuck in a position here - of almost deliberately avoiding seeking to make a mainstream local radio service, for the risk of the backlash from the commercial operators if they start to eat into the already poor margins.
Most of the day filled with content networked from Melbourne certainly isnāt the answer though.
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Agreed. ABC southwest doesnāt have an overly large profile and outside of the breakfast shift with Jeremy Lee there isnāt really much local content compared to other markets. The other thing that impacts the station ( perhaps not Hamilton specifically) is that the Warrnambool main frequency is stuck on a fairly weak AM. From my experience some listeners will simply just tune into ABC Melbourne which booms in well across both Warrnambool and Hamilton without a frequency change.
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Iām always perplexed by the lack of a decent ABC Local Radio signal in Warrnambool. The AM signal is terrible.
Especially given the size of the city and the fact that most other large regional Victorian areas have a high powered (200kw+) FM transmitter for ABC Local Radio.
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What markets do these programs originate?
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