Regional Affiliation Swap 2021

To anyone who’s based in Regional Victoria (except Mildura and Albury/Wodonga) can you please record the Victorian version of this promo?

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I have noticed it before at the start plus a couple of frames of 10 Play promo at the end, but it was worse than usual and quite noticeable in Queensland tonight.

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I don’t see these commericals would be any different in Mildura and Albury compared to the rest of Victoria. WIN would be too lazy to make seperate welcome back commercial for regions were news was previously axed.

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None of the Nine Guides have any data still, yet the WIN, BOLD, PEACH Guides have Nine content listed from 0000 until 0530 only on July 1. Perhaps WIN are going to crash straight into Nine content and officially relaunch at 0600?

I’m getting the full day on Nine’s YourTV guide.

It’s listing 10 Shake programming on TDT in Tasmania which is interesting.

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It looks a bit odd to see this listed on it for Thursday afternoon:

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i think it will be changed come july 1

Network Ten and SCA have formally signed the affiliation agreement.

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It’s for two years.

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ASX announcement. Agreement covers SNSW, Victoria and regional Queensland markets.

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From 10:

Network 10 And Southern Cross Media Group Confirm Affiliation Agreement.

Network 10 and Southern Cross Media Group (SCA) today announced that they have concluded a new regional television affiliation agreement.

The new agreement is for a term of two years from 1 July 2021 and results in Network 10 extending its metropolitan free-to-air television content from channels 10, 10 Bold, 10 Peach and 10 Shake into the regional Queensland, Southern New South Wales and Victoria commercial television licence areas.

This arrangement will see SCA broadcast 10’s highly successful programs including MasterChef Australia , Australian Survivor , The Bachelor Australia , The Masked Singer, The Project and live A-League , Westfield W-League , Socceroos , Matildas and FFA Cup matches.

Beverley McGarvey, Chief Content Officer and Executive Vice President, ViacomCBS Australia and New Zealand, said: “We are delighted to announce our new agreement with SCA and that our premium content and live news and sport will reach more Australians through the SCA regional network.”

Jarrod Villani, Chief Operating and Commercial Officer and Executive Vice President, ViacomCBS Australia and New Zealand, said: “SCA’s strength in regional Australia, combined with Network 10’s growing audience will deliver a great experience for both viewers and advertisers.

“Ongoing collaboration between us will continue to strengthen our services and we look forward to a strong and successful partnership for years to come."

Grant Blackley, Chief Executive Officer and Managing Director, Southern Cross Austereo, said: “We are thrilled to announce a new affiliation agreement with Network 10 for the next two years and look forward to promoting and monetising 10’s expanding suite of premium content."

No further details of the new agreement will be released.

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This puts some credence in the comments about Seven and SCA talking

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Only two years?, yet the 9/WIN deal is for seven years.

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It’s been speculated already in this thread why a short deal might happen.

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so if sca becomes the 7 affiliate in 2 years’ time would that mean 10 would be on prime ?? or would sca have two channels , 10 and 7?

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YourTV still has all the Ten content listed under WIN for July 1 however…

Anyway - not sure if it does make any difference but WINs own guides (Nine, GEM, GO - nothing on 9Life of course) now have content listed from 0600 onwards on July 1. The WIN/BOLD/PEACH guides, as previous, have Nine content from 0000-0600 only on July 1.

No Mention of All Australian News on any of the guides after June 30. Even on Sky News it has been replaced with Fox Sports News.

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Rob McKnight on TV Blackbox suspected the same thing too:

But a key detail in today’s announcement is the duration of the deal. Nine and WIN have entered into a 5-year agreement but this deal between 10 and SCA is only for two years.

Funnily enough, Prime‘s deal with the Seven Network is up in two years.

That would allow SCA to negotiate with the Seven Network as part of a new affiliation agreement in 2023.

Full article:

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Likely scenarios in 2023.

1/ Seven ends up buying Prime within the next 2 years. Seven will carry Seven content into Northern NSW/Southern NSW/Victoria.

2/ SCA stations become 7 Affiliate in Southern NSW/Victoria. Queensland remains with 10. Prime becomes 10 affiliate in Southern NSW/Victoria. Prime may or may not sell Northern NSW to SCA but WIN will carry 10 programming there until 2026.

3/ Nothing changes in 2023

The winner here is Seven, the loser Prime. SCA will likely leave the TV game in 2023 if they’re stuck with 10?

Although 10 could be a ratings powerhouse in 2023 and 7 is dead in the water. Who knows.

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In two years? Not a chance.

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