Number 1 at breakfast for 19th consecutive year
The Seven Network’s Sunrise has once again taken the crown as Australia’s #1 breakfast show in 2022, with an unbeatable lead over its rivals.
For the 19th year in a row, Sunrise, hosted by David Koch and Natalie Barr, is #1 in its timeslot and has an unmatchable commercial share and audience lead in 2022. Australia’s #1 breakfast show has won every week this year, nationally and in the capital cities.
So far in the 2022 OzTAM survey year, Sunrise has an average national daily audience of 397,000 viewers, 31% bigger than its nearest competitor, and has cemented its position as the #1 breakfast TV program Australians turn to for up-to-the-minute news and breaking stories that inform and entertain.
Across the capital cities, Sunrise has an unrivalled commercial share of 45.5%, 6.7 share points bigger than its closest rival, and a 52.8% share in regional audiences, 19.5 share points bigger. Sunrise is also #1 in its timeslot in people 25 to 54 nationally.
To-date this year, Sunrise has won every week in the capital cities and every week nationally, including 25 weeks of the 40-week official ratings calendar.
Each weekday, Sunrise reaches 1.01 million Australians and has grown its BVOD audience on 7plus 30% year-on-year.
Millions more Australians watch Sunrise on social media and 7NEWS.com.au/sunrise, with the breakfast show increasing the minutes viewed of its content in the past six months by 379% on its website, 204% on YouTube and 32% on Facebook.
The audience numbers so far this year are:
Seven Network Director of Morning Television, Sarah Stinson, said: “We are proud that more than 1.01 million people start with Sunrise every morning across Australia, and we never take it for granted.
“As the world bounces back from the past few years, Australians continue to turn to Kochie, Nat and the team for breaking news, a sense of community and the light and laughs we all need to start the day feeling great and well informed.”
Source: OzTAM (Metro), Regional TAM (Comb. Agg Markets )|Network National based on Metro and Comb. Agg Markets databases referencing Seven Network Content inc Tas + WA markets |Reach 1 min |Average Audience| Commercial Share% |2022 Survey YTD| Program Sunrise v Today | VPM 3.1 BVOD AUDIENCE SYTD