Seven in 2020: #1 in news, sport, digital
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#1 program of 2020: AFL Grand Final
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#1 winter sport: AFL, up 12% on 2019
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#1 news program of 2020: 7NEWS
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#1 breakfast TV program of 2020: Sunrise
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#1 Australian drama of 2020: Home and Away
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#1 commercial free to air BVOD platform: 7plus
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#1 news website for 18 to 39s: 7NEWS.com.au
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#1 network June to November
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#1 multichannel group: 7two, 7mate, 7flix
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Three new tentpole hits: Big Brother, Farmer Wants A Wife, SAS Australia
The most-watched TV program of the year, the #1 news and current affairs programs, the launch of three hit new tentpole shows – including the biggest new show of 2020 – and strong audience share growth in the second half of the year were among the highlights for the Seven Network across the 2020 ratings season.
Seven’s success on broadcast TV was matched by the remarkable growth of 7plus, which saw growth of 80% and ended the year as the #1 commercial free to air TV BVOD platform ahead of all its commercial rivals.
Thanks to an unbeatable regular content line-up that includes Sunrise , The Morning Show , The Chase , 7NEWS , Home and Away and Better Homes and Gardens ; prime time hits including Big Brother , Farmer Wants A Wife , SAS Australia (the #1 new show of the year) and The All New Monty Guys and Gals ; and the high-rating AFL season, Seven Network and Channel 7 were #1 from 6am to midnight.
In prime time, Seven Network increased its audience share during the June to November period, adding 3.8 share points in 25 to 54s, 6.5 points in 16 to 39s and 3.5 points in total people. From June to November, Seven Network was #1 in total people and 16 to 39s.
7two, 7mate and 7flix added to the success, ranking as the #1 multichannel group across 2020.
Seven West Media Managing Director and Chief Executive Officer, James Warburton, said: “Our new content-led strategy of outsourcing proven international formats, coupled with our market-leading news and sport content, has produced strong results this year.
“The great performance of Big Brother , Farmer Wants A Wife , SAS Australia , 7NEWS , the AFL and more drove strong growth in our audiences in the key demographics of 25- 54s and 16-39s during the second half of 2020.
“We’ve shown only glimpse of our best this year and that got us to about half a percentage point from being the most watched network in the country,” he said.
“Next year we will have all our returning hits, big new shows, the content that was delayed this year because of COVID, our first-class Olympics coverage, our winning news and sport schedules, and a few surprises we haven’t revealed yet. Bring on 2021.”
Seven Network Director of Network Programming, Angus Ross, said that this year’s results clearly demonstrated the success of the network’s refreshed content strategy.
“From June on, we delivered the transformation of our prime time line-up, launching three highly successful tentpole shows in a row,” he said.
“That success translated to 7plus, which is now the #1 commercial BVOD platform and boasts a content line-up that no other BVOD platform can match,” he said.
“The performance of 7NEWS , 7NEWS.com.au and Sunrise this year was remarkable. 7NEWS won every week of the survey year. 7NEWS.com.au was the #1 news website for people 18 to 39. Sunrise won every single day of the year.
“ The Morning Show won its timeslot all year. The Chase won every week of the survey year,” Mr Ross said.
“7mate dominated the key age groups of 16 to 39s and 25 to 54s and was a powerhouse among men 18 to 54.”
Seven West Media Chief Revenue Officer, Kurt Burnette, said the success of the network’s content schedule and 7plus would continue in 2021.
“The challenges of 2020 presented us with opportunities to innovate and grow together and deliver support, effectiveness and return on investment for our partners. For 2021 and 2022, we will do that again and deliver the most disruptive content line-up in a decade,” he said.
“The most exciting prime time tentpoles of 2021 will drive further guaranteed growth across the screens of Seven in the key demographics of 25 to 54s and 16 to 39s, including The Voice , Holey Moley , Big Brother , Farmer Wants A Wife , SAS Australia , Ultimate Tag and the return of Australian Idol in early 2022.
“In addition our sport offering will represent the largest marketing platform ever created across broadcast and digital. It will include the Tokyo Summer Olympics in July and August, the Beijing 2022 Olympic and Paralympic Games, the 2021 AFL Premiership Season, the upcoming Summer of Cricket including a Home Ashes, horse racing and Supercars, which return to their natural home on Seven in 2021.
“In a year when it has never been needed more, Seven will help bring brands closer to the largest and most anticipated cultural moments of 2021,” Mr Burnette said.
“7plus, 7News.com.au and The West Australian will be supercharged with the new content and the Tokyo Olympics that. We will also offer the most comprehensive and exciting data opportunities in market, supported by new innovations to drive enhanced viewer and advertising engagement in 2021.”
