Ratings 2020: Seven Network Audience Report

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Seven in 2020: #1 in news, sport, digital

  • #1 program of 2020: AFL Grand Final

  • #1 winter sport: AFL, up 12% on 2019

  • #1 news program of 2020: 7NEWS

  • #1 breakfast TV program of 2020: Sunrise

  • #1 Australian drama of 2020: Home and Away

  • #1 commercial free to air BVOD platform: 7plus

  • #1 news website for 18 to 39s: 7NEWS.com.au

  • #1 network June to November

  • #1 multichannel group: 7two, 7mate, 7flix

  • Three new tentpole hits: Big Brother, Farmer Wants A Wife, SAS Australia

The most-watched TV program of the year, the #1 news and current affairs programs, the launch of three hit new tentpole shows – including the biggest new show of 2020 – and strong audience share growth in the second half of the year were among the highlights for the Seven Network across the 2020 ratings season.

Seven’s success on broadcast TV was matched by the remarkable growth of 7plus, which saw growth of 80% and ended the year as the #1 commercial free to air TV BVOD platform ahead of all its commercial rivals.

Thanks to an unbeatable regular content line-up that includes Sunrise , The Morning Show , The Chase , 7NEWS , Home and Away and Better Homes and Gardens ; prime time hits including Big Brother , Farmer Wants A Wife , SAS Australia (the #1 new show of the year) and The All New Monty Guys and Gals ; and the high-rating AFL season, Seven Network and Channel 7 were #1 from 6am to midnight.

In prime time, Seven Network increased its audience share during the June to November period, adding 3.8 share points in 25 to 54s, 6.5 points in 16 to 39s and 3.5 points in total people. From June to November, Seven Network was #1 in total people and 16 to 39s.

7two, 7mate and 7flix added to the success, ranking as the #1 multichannel group across 2020.

Seven West Media Managing Director and Chief Executive Officer, James Warburton, said: “Our new content-led strategy of outsourcing proven international formats, coupled with our market-leading news and sport content, has produced strong results this year.

“The great performance of Big Brother , Farmer Wants A Wife , SAS Australia , 7NEWS , the AFL and more drove strong growth in our audiences in the key demographics of 25- 54s and 16-39s during the second half of 2020.

“We’ve shown only glimpse of our best this year and that got us to about half a percentage point from being the most watched network in the country,” he said.

“Next year we will have all our returning hits, big new shows, the content that was delayed this year because of COVID, our first-class Olympics coverage, our winning news and sport schedules, and a few surprises we haven’t revealed yet. Bring on 2021.”

Seven Network Director of Network Programming, Angus Ross, said that this year’s results clearly demonstrated the success of the network’s refreshed content strategy.

“From June on, we delivered the transformation of our prime time line-up, launching three highly successful tentpole shows in a row,” he said.

“That success translated to 7plus, which is now the #1 commercial BVOD platform and boasts a content line-up that no other BVOD platform can match,” he said.

“The performance of 7NEWS , 7NEWS.com.au and Sunrise this year was remarkable. 7NEWS won every week of the survey year. 7NEWS.com.au was the #1 news website for people 18 to 39. Sunrise won every single day of the year.

The Morning Show won its timeslot all year. The Chase won every week of the survey year,” Mr Ross said.

“7mate dominated the key age groups of 16 to 39s and 25 to 54s and was a powerhouse among men 18 to 54.”

Seven West Media Chief Revenue Officer, Kurt Burnette, said the success of the network’s content schedule and 7plus would continue in 2021.

“The challenges of 2020 presented us with opportunities to innovate and grow together and deliver support, effectiveness and return on investment for our partners. For 2021 and 2022, we will do that again and deliver the most disruptive content line-up in a decade,” he said.

“The most exciting prime time tentpoles of 2021 will drive further guaranteed growth across the screens of Seven in the key demographics of 25 to 54s and 16 to 39s, including The Voice , Holey Moley , Big Brother , Farmer Wants A Wife , SAS Australia , Ultimate Tag and the return of Australian Idol in early 2022.

“In addition our sport offering will represent the largest marketing platform ever created across broadcast and digital. It will include the Tokyo Summer Olympics in July and August, the Beijing 2022 Olympic and Paralympic Games, the 2021 AFL Premiership Season, the upcoming Summer of Cricket including a Home Ashes, horse racing and Supercars, which return to their natural home on Seven in 2021.

“In a year when it has never been needed more, Seven will help bring brands closer to the largest and most anticipated cultural moments of 2021,” Mr Burnette said.

“7plus, 7News.com.au and The West Australian will be supercharged with the new content and the Tokyo Olympics that. We will also offer the most comprehensive and exciting data opportunities in market, supported by new innovations to drive enhanced viewer and advertising engagement in 2021.”

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2020 highlights

SEVEN’S SECOND HALF GROWTH

Commercial audience shares (%)

NEWS AND PUBLIC AFFAIRS

7NEWS:

  • 1.64 million viewers nationally, 1.06 million in the capital cities
  • #1 news program
  • Won every week of the survey year
  • Up 8% on 2019 in 25 to 54s, up 10% in total people

7NEWS.com.au:

  • #1 news website for 18 to 39s
  • Up 40% in 2019 in average monthly reach

Sunrise:

  • 480,000 viewers nationally, 279,000 in the capital cities
  • #1 breakfast TV program
  • Won every day of the survey year, for the second year in a row

The Latest:

  • 366,000 viewers nationally, 240,000 in the capital cities
  • Up 59% on 2019 in 25 to 54s and 16 to 39s, up 63% in total people

The Morning Show:

  • 252,000 viewers nationally, 151,000 in the capital cities
  • #1 morning TV program
  • Won its timeslot for survey year
  • Up 5% on 2019 in 25 to 54s, up 8% in 16 to 39s, up 13% in total people

7NEWS SPECIALS

7NEWS Presents – Murder In The Outback: The Falconio & Lees Mystery** :

  • 1.72 million viewers nationally, 1.1 million in the capital cities
  • #1 in timeslot in total people
  • Lifted timeslot audience 22% in 25 to 54s, 12% in 16 to 39s, 43% in total people

7NEWS: Coronavirus Special:

  • 1.42 million viewers nationally, 955,000 in the capital cities
  • Lifted timeslot audience 9% in 25 to 54s, 6% in 16 to 39s, 14% in total people

7NEWS: Ben Cousins – Coming Clean:

  • 1.16 million viewers nationally, 811,000 in the capital cities
  • Lifted timeslot audience 8% in 25 to 54s

7NEWS Presents – Cruising, The Biggest Storm:

  • 1.07 million viewers nationally, 703,000 in the capital cities
  • Lifted timeslot audience 29% in 25 to 54s, 70% in 16 to 39s, 20% in total people

7NEWS Spotlight – The Lindy Tapes:

  • 1.02 million viewers nationally, 637,000 in the capital cities
  • #1 in timeslot in total people
  • Lifted timeslot audience 18% in 25 to 54s, 19% in 16 to 39s, 9% in total people

SPORT

AFL Grand Final

  • 3.86 million viewers nationally, 3.01 million in the capital cities
  • #1 program of 2020
  • Up 41% on 2019 in 25 to 54s, 48% in 16 to 39s, 36% in total people
  • #1 in timeslot in 25 to 54s, 16 to 39s and total people
  • 17.6 million streaming minutes streamed, up 257% on 2019

AFL Grand Final Presentations:

  • 2.88 million viewers nationally, 2.29 million in the capital cities
  • Up 19% on 2019 in 25 to 54s, 24% in 16 to 39s, 15% in total people
  • #1 in timeslot in 25 to 54s, 16 to 39s and total people

AFL Grand Final On The Ground:

  • 2.8 million viewers nationally, 2.19 million in the capital cities
  • Up 39% on 2019 in 25 to 54s, 56% in 16 to 39s, 36% in total people
  • #1 in timeslot in 25 to 54s, 16 to 39s and total people

AFL Grand Final Pre Match Entertainment:

  • 1.95 million viewers nationally, 1.49 million in the capital cities
  • Up 91% on 2019 in 25 to 54s, 106% in 16 to 39s, 92% in total people
  • #1 in timeslot in 25 to 54s, 16 to 39s and total people

AFL Finals Series:

  • 1.21 million viewers nationally, 932,000 in the capital cities
  • Up 8% in 2019 in 25 to 54s, 21% in 16 to 39s, 11% in total people
  • #1 in timeslot in footy markets in 25 to 54s, 16 to 39s and total people

AFL Premiership Season:

  • 723,000 viewers nationally, 548,000 in the capital cities
  • #1 winter sport on TV
  • Up 10% on 2019 in 25 to 54s, 22% in 16 to 39s, 7% in total people
  • #1 in timeslot in footy markets in 25 to 54s, 16 to 39s and total people

The Front Bar:

  • 469,000 viewers nationally, 360,000 in the capital cities

Horse Racing:

  • 100th Cox Plate Race:

600,000 viewers nationally, 436,000 in the capital cities

Up 87% on 2019 in total people

  • Golden Eagle:

227,000 viewers nationally, 137,000 in the capital cities for the race.

ENTERTAINMENT

Farmer Wants A Wife

  • Finale: 1.59 million viewers nationally, 1.01 million in the capital cities
  • Series: 1.42 million viewers nationally, 903,000 in the capital cities
  • Series: Lifted timeslot audience 28% in 25 to 54s, 28% in 16 to 39s, 14% in total people
  • Reached 941,000 people on digital
  • 142 million minutes streamed
  • Fire Fight Australia (Concert/Final Performance):

  • 1.56 million viewers nationally, 1.0 million in the capital cities
  • #1 in timeslot in total people
  • Lifted timeslot audience 79% in 25 to 54s, 71% in 16 to 39s, 81% in total people

Big Brother:

  • Finale – Winner Announced: 1.29 million viewers nationally, 905,000 in the capital cities
  • Finale: 1.17 million viewers nationally, 798,000 in the capital cities
  • Series: 1.15 million viewers nationally, 816,000 in the capital cities
  • Series: Lifted timeslot audience 69% in 25 to 54s, 90% in 16 to 39s, 26% in total people
  • Reached 1.4 million people on digital
  • Biggest launch of entertainment program on commercial free to air BVOD
  • 290 million minutes streamed
  • Over 101 million total social media impressions
  • #BBAU or Housemates trended nationally on Twitter during every episode
  • 8.3 million social engagements
  • 25.4 million social video views

The All New Monty Guys and Gals:

  • 1.21 million viewers nationally, 820,000 in the capital cities
  • Lifted timeslot audience 16% in 16 to 39s
  • Reached 210,000 people on digital
  • 13 million minutes streamed

SAS Australia:

  • Biggest new show of 2020
  • 1.12 million viewers nationally, 791,000 in the capital cities
  • Lifted timeslot audience 85% in 25 to 54s, 91% in 16 to 39s, 58% in total people
  • Reached 925,000 people on digital
  • Premiere episode recorded a BVOD audience of 414,000, a new record for 7plus
  • 127 million minutes streamed
  • 92 million social impressions
  • 34 million social video views

Beat The Chasers:

  • 1.03 million viewers nationally, 647,000 in the capital cities
  • Lifted timeslot audience 37% in total people
  • 5.5 million minutes streamed

Home and Away:

  • 1.0 million viewers nationally, 617,000 in the capital cities
  • #1 Australian drama on commercial free-to-air
  • Reached 1.1 million people on digital
  • Most streamed drama series on BVOD
  • BVOD audience up 13% on 2019
  • 1.9 million total social followers
  • 229 million social impressions
  • 20 million total social engagements
  • 47.8 million social video views

The Chase:

  • 965,000 viewers nationally, 593,000 in the capital cities
  • Won every week of the survey year
  • Up 4% on 2019 in total people

Better Homes and Gardens:

  • 870,000 viewers nationally, 533,000 in the capital cities
  • #1 lifestyle show
  • #1 in timeslot for total people and grocery shoppers
  • Reached 506,000 people on digital
  • BVOD streaming minutes up 62% on 2019

7PLUS

  • #1 commercial free to air BVOD platform
  • 42.7% share of commercial free to air BVOD market
  • Up 80% on 2019 in streaming minutes

7TWO, 7MATE, 7FLIX

#1 multichannel combination

  • 7two: #1 multichannel in target market of women 25 and older
  • 7mate: #1 multichannel in target markets of 25 to 54s and men 18 to 54
  • 7mate: #1 multichannel in target markets of 25 to 54s and men 18 to 54
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Top 30 of 2020*

Rank Program Name Network National Metro Regional
1 Seven’s AFL: Grand Final: Richmond v Geelong Seven 3,859,000 3,011,000 848,000
2 NRL Grand Final Day - Match Nine 2,984,000 2,106,000 878,000
3 Seven’s AFL: Grand Final: Presentations Seven 2,877,000 2,290,000 587,000
4 Seven’s AFL: Grand Final: On the Ground Seven 2,802,000 2,191,000 611,000
5 State of Origin Rugby League - Qld v NSW 3rd - Match Nine 2,732,000 1,894,000 856,000
6 State of Origin Rugby League NSW v Qld 2nd - Match Nine 2,446,000 1,654,000 792,000
7 State of Origin Rugby League Qld v NSW 1st - Match Nine 2,404,000 1,606,000 798,000
8 The Block - Winner Announced Nine 2,370,000 1,792,000 578,000
9 Lego Masters - Winner Announced Nine 2,158,000 1,630,000 528,000
10 MasterChef Australia - The Winner Announced 10 2,062,000 1,576,000 486,000
11 Seven’s AFL: Grand Final: Pre Seven 1,953,000 1,487,000 466,000
Match Entertainment
12 The Block - Grand Final Nine 1,918,000 1,431,000 487,000
13 Married At First Sight - The Final Dinner Party Nine 1,901,000 1,432,000 469,000
14 Lego Masters - Launch Nine 1,875,000 1,391,000 484,000
15 Melbourne Cup Carnival: Melbourne Cup -Race 10 1,869,000 1,412,000 457,000
16 Lego Masters - Finale Nine 1,826,000 1,386,000 440,000
17 The Masked Singer Australia - The Final Reveal 10 1,730,000 1,237,000 493,000
18 7NEWS Presents - Murder In The Outback Seven 1,723,000 1,095,000 628,000
19 Australian Ninja Warrior - Winner Announced Nine 1,721,000 1,272,000 449,000
20 MasterChef Australia - Grand Finale Part 2 10 1,690,000 1,300,000 390,000
21 NRL Grand Final Day - Entertainment Nine 1,628,000 1,146,000 482,000
22 Fire Fight Australia Concert Late Seven 1,599,000 1,031,000 568,000
23 Farmer Wants A Wife - Finale Seven 1,587,000 1,010,000 577,000
24 Fire Fight Australia Concert Seven 1,558,000 991,000 567,000
25 Australian Ninja Warrior - Grand Final Nine 1,545,000 1,144,000 401,000
26 The Voice - Launch Nine 1,536,000 1,082,000 454,000
27 MasterChef Australia - Grand Finale Part 1 10 1,505,000 1,195,000 310,000
28 Seven’s AFL: Saturday NightFootball Finals (Preliminary Final 2: Brisbane v Geelong) Seven 1,493,000 1,154,000 339,000
29 Farmer Wants A Wife - Launch Seven 1,492,000 985,000 507,000
30 Fire Fight Australia Final Performance Seven 1,491,000 947,000 544,000

* Ratings period only

Fine Print

Source: OzTAM (Metro Broadcast, National BVOD), RegionalTAM (Comb. Agg Markets). Combined/National: Metro + Regional. 2020 Survey Year: Wks 7-48 (excludes Summer and Easter). Metro Network CShares, 1800-2400; 2nd half (Wks 24- 48), 1st half Wks 7-23 excl Easter).
Program/timeslot growth year-on-year based on metro.
Top event programs excludes regular series.
AFL Grand Final match most watched program combined and metro. AFL growth based on Seven Network full seasons 2020 v 2019 average metro audience.
#1 claims for News and Sunrise vs similar competitor programs airing in similar timezone.
Home and Away #1 Aussie Drama for regular series (3 or more eps) nationally.
The Chase Australia #1 game show for daily program.
#1 multi-channel groups for prime time (1800-2400).
Sunrise wins every day (0600-0900) vs Today,
The Morning Show wins timeslot vs Today Extra,
News Hour (M-F) and The Chase Australia wins every week vs Nine News Hour and Hot Seat.
Program averages; News hour (M-F 1800-1900), The Chase Aust excludes 5pm, Sunrise (0700-0900), The Morning Show (excl Extra).
Top 30 Events is for the 2020 Survey Year (excl Summer and Easter), FTA Programs, Total Individuals, Average Audience, Combined: Metro + Regional.

BVOD: OzTAM VPM 3.1, reach, total minutes (Live + VOD), YOY exclude co-viewing minutes. #1 commercial free to air BVOD share, 7plus growth 2020 v 2019 Wks 7-48 total (live + VOD) streaming minutes, excludes co-viewing for growth.

7NEWS.com.au: Nielsen DCR monthly tagged, digital C/M, avg monthly UA 2020 Jan-Oct, YOY based on Jun-Dec 2019 avg monthly UA (7NEWS launch date), Jan-Oct 2020 avg monthly UA.

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Seven’s take on the hugely disrupted 2020 ratings year. The biggest strengths for the network were again news and AFL. The first half of 2020 did not go well while new franchises saw big growth in the second half. The network was again the winner in key timeslots of breakfast, morning and 5pm game shows.

Note that the top 30 above from Seven doesn’t include programming outside of the ratings period.

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The low ratings for MKR and House Rules meant Seven had too much ground to make up in the second half.

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The start of the year saw MKR’s and House Rules ratings failed to fire. However, Seven fought back during the second half of the year thanks to Big Brother, Farmer Wants a Wife, AFL, and SAS Australia.
Fire Fight Australia Concert did pretty well and provided good ratings.
The AFL Grand Final was the Number 1 Program for the 7th straight year. As well, the AFL Grand FInal was played during night time and this provided a substantial boost in Sydney, melbourne, Brisbane, Adelaide and Perth markets.
SEven News continued to be Number 1 News service for the 5th straight year.

Next year will be an interesting year with the V8 Supercars, AFL, The Tokyo Olympics (if it goes ahead), The Voice, HOley MOley and Ultimate Tag. Seven is desperate to regain Number 1 station after losing the Australian Open tennis to Nine.

The numbers in Seven’s above vs Nine’s posted in their thread look all over the shop, differences.

Like Seven have AFL GF Presentations and On The Ground as No. 3 and 4 programs ahead of SOO, however they’re not even in Nine’s at all.

And Nine’s has the AO as being No. 5 and also filling lots of other spots, yet all vanished from Seven’s.

And one example is the AFL Grand Final, Seven have metro as 3,011,000 but Nine (who don’t have rights) listed an even higher number of 3,016,000.

And also interesting how much the rankings change depending on the metric: metro, national, overnight and consolidated. They all change markedly!

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AO is out of the rating period. Seven strategically omit anything prior to week 7 of the year.

Nine’s program numbers are for 28 consolidated while 7’s are for 7 days.

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Thanks for that, Cynic :slight_smile:

I mean, you know, because they all can’t be consistent! Something tells me it was a lot of (as you say strategy) to push certain shows up or make an appearance?

It’s pure and simple PR 101

Not sure how Sunrise can claim the third point when News Breakfast beat them once this year.

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This:

might be with regional (so nationally)?

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Isn’t 9 claiming the same for 9Now? Or are they talking about across the year whereas 7 mean “now” when they say “ended the year”…

Seven Says:

Nine says:

The fine print difference (as far as I can tell)

Seven: Wks 7-48

Nine: 1 January - 28 November 2020

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Update:

Sunrise and The Morning Show on top

#1 in ratings year and #1 as summer starts

Fresh from winning the 2020 ratings battle, Sunrise and The Morning Show’s dominance of breakfast and morning TV is rolling into summer.

Last week Sunrise was the #1 breakfast TV program with an average 448,000 viewers nationally and a big lead over its nearest rival. The Morning Show also claimed the #1 spot, with 215,000 viewers nationally.

Network Director of News and Public Affairs, Craig McPherson said: “Eleven share points greater than its nearest commercial rival. A staggering result for Sunrise in 2020, maintaining the record ratings of 2019, reflecting how Australia chose to wake up and get their news and information.

“From 5.30am through to 9am and then The Morning Show through to 11.30am, our teams delivered the most watched daily six hours of live television across the country every morning of every week. In television nothing can be taken for granted, least of all a trusting and expanding audience.”

Executive Producer, Sunrise, Michael Pell, added: “This has been a year like no other. Bringing breaking news to viewers has been a logistical challenge, but it has also never been more crucial. We are grateful to Australia for trusting Sunrise in even larger numbers during these times. I thank Kochie, Sam, Nat, Beretts, Eddy, Sam Mac and the entire team behind the cameras for their hard work and their dedication. Most importantly, thank you for watching.”

Executive Producer, The Morning Show, Sarah Stinson, said: “In a trying year, the true test of a program is the loyalty of its viewers. To remain #1 for 13 years is more than an achievement – it’s a privilege, and one Larry, Kylie and the team don’t take for granted. We can’t wait to be back in 2021.”

2020 highlights

SUNRISE:

  • #1 breakfast TV program nationally and in Sydney, Melbourne, Queensland, Adelaide and Perth
  • Won every day of the survey year, for the second year in a row
  • Averaged 480,000 daily viewers nationally, 279,000 in the capital cities
  • Reached over 2.5 million national viewers on average each week
  • Increased audience year-on-year
  • Double-digit audience growth in Sydney across key demographics
  • Dominated key demographics including 25 to 54s, 18 to 49s and shoppers

THE MORNING SHOW:

  • #1 morning TV program nationally and in all capital cities
  • Won its timeslot for survey year
  • Averaged 252,000 daily viewers nationally, 151,000 in the capital cities
  • Reached 1.75 million national viewers on average each week
  • Up 5% on 2019 in 25 to 54s, up 8% in 16 to 39s, up 13% in total people
  • Dominated key demographics including 25 to 54s, 18 to 49s and shoppers

Source: OzTAM (Metro), RegionalTAM (Comb. Agg Markets). Combined/National: Metro + Regional. W/C 29/11/2020. Network National Reach estimate based on Metro + Regional for minimum of 5 consecutive minutes of Sunrise/TMS (includes Early/Late/Weekends) viewed on Seven Network. Average audience based on Sunrise/Today, TMS/Today-Extra (excludes Early, Late, Weekends). Data: Overnight

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