Nine has the greatest share of total television viewers across all screens and all devices.
With the 2020 ratings survey period ending overnight, the 9Network has once again won the year with all key demographics and Total People, with a huge lead of 3.3 share points over its nearest competitor in the coveted 25-54 demographic.
Nine’s primary channel also ranks No. 1 in 2020 with all key demographics and Total People. And in the BVOD space, 9Now is Australia’s No. 1 CFTA BVOD platform.
The network’s continued dominance in linear viewing and BVOD streaming is driven by a premium slate of Australian content that delivers year-round consistency of advertiser-preferred demographics.
Michael Healy, Nine’s Director of Television, said: “We’re extremely proud that once again our slate has resonated so strongly with the demos we program our content for: People 25-54, 16-39 and Grocery Shoppers with Child. In 2020 we continued to deliver on our promise to provide a year-round schedule of hit shows. From Married at First Sight , to LEGO Masters , Australian Ninja Warrior and The Block , our tentpole programs all delivered huge audiences in those key demos. Despite the challenges of COVID, we were able to work with our production partners to ensure all these programs made it to air.
“In arguably the biggest news year of our lives, audiences flocked to our suite of news and current affairs programs. I’m also thrilled that viewers have embraced our new- look Today show which has posted double digit audience growth in every capital city and is now regularly winning its slot with those key demos.
Michael Stephenson, Nine’s Chief Sales Officer, said: “In an extraordinary year, where television production schedules across the board were disrupted by COVID, Nine delivered the things we aim for every year: consistency across our schedule throughout the full year and clear leadership in the key demographics that matter to advertisers. To me, the thing I’m proudest of is our dominance across total television - looking at both linear television and digital BVOD - Nine is the place that audiences turn to for news and entertainment and marketers can rely on throughout the year to deliver real results for their business.”
SEVEN’S CRICKET: THIRD TEST - AUSTRALIA V NEW ZEALAND D2 S3
Seven+Affils
204,000
156,000
48,000
20
2020 AUSTRALIAN OPEN D6 -LATE
Nine+Affils
196,000
167,000
30,000
Source: Top Entertainment Programs: OzTAM Metro (5CM) & Regional TAM Regional (CAM), 01/01/20- 25/11/2020, FTA primary & multi channels + affils, AUD (ranked on Met+Reg), excludes encore/rpt/® & genres: Sports Event/Special Sports Event/Other Sports, Total People/Ppl 25-54/Ppl16-39/GS+CH, consolidated 28 data (as at 26/11/20). Top Sport Programs: OzTAM Metro (5CM) & Regional TAM Regional (CAM), 01/01/20- 25/11/2020, FTA primary & multi channels + affils, AUD (ranked on Met+Reg), Genre: Sports/Special Sports Event/Other
Top 10 series 2020 (VOD VPM Minutes)
RANK
SERIES NAME
PLATFORM
VOD MINUTES
1
Married at First Sight Season 7
9Now
819,670,000
2
MasterChef Australia
10 Play
335,860,000
3
Love Island UK Season 6
9Now
275,487,000
4
The Block Season 16
9Now
259,416,000
5
Big Brother
7Plus
235,887,000
6
Home And Away
7Plus
226,680,000
7
Home And Away
7Plus
207,089,000
8
Australian Survivor
10 Play
183,973,000
9
The Voice Season 9
9Now
182,745,000
10
Bachelor In Paradise
10 Play
169,511,000
Source: OzTAM VOD VPM, 1 January 2020 – 28 November 2020. Metric: Total Minutes (VOD). Media Duration 15+mins. Excludes CoViewing on Connected TV. All Broadcasters
Top 9Now series 2020 (VOD VPM Minutes)
RANK
SERIES NAME
PLATFORM
VOD MINUTES
1
Married at First Sight Season 7
9Now
819,670,000
2
Love Island UK Season 6
9Now
275,487,000
3
The Block Season 16
9Now
259,416,000
4
The Voice Season 9
9Now
182,745,000
5
Love Island USA Season 2
9Now
100,156,000
6
Lego Masters Season 2
9Now
98,875,000
7
New Amsterdam Season 2
9Now
70,328,000
8
The Arrangement Season 1
9Now
67,603,000
9
Doctor Doctor Season 4
9Now
58,638,000
10
Desperate Housewives Season 1
9Now
51,242,000
Source: OzTAM VOD VPM, 1 January 2020 – 28 November 2020. Metric: Total Minutes (VOD). Media Duration: 15mins+. Excludes CoViewing on
Top 10 Live Streamed Programs YTD
RANK
PRIMARY DESCRIPTION
SECONDARY DESCRIPTION
PLATFORM
VPM RATING
1
STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 3RD - MATCH
QUEENSLAND V NEW SOUTH WALES -BRISBANE
9Now
174,000
2
STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 1ST - MATCH
QUEENSLAND V NEW SOUTH WALES -ADELAIDE
9Now
155,000
3
STATE OF ORIGIN RUGBY LEAGUE NSW V QLD 2ND - MATCH
NEW SOUTH WALES V QUEENSLAND -SYDNEY
9Now
154,000
4
NRL GRAND FINAL DAY -MATCH
NRL GRAND FINAL - PENRITH PANTHERS V MELBOUNE STORM
9Now
152,000
5
2020 AUSTRALIAN OPEN D14 -MEN’S FINAL
DAY 14
9Now
73,000
6
MELBOURNE CUP CARNIVAL: MELBOURNE CUP- MOUNTING YARD
MELBOURNE CUP-MOUNTING YARD
10 Play
64,000
7
MARRIED AT FIRST SIGHT -FINALE
EPISODE 36 -REUNION PART 2
9Now
62,000
8
NRL GRAND FINAL DAY -PRESENTATION
NRL GRAND FINAL POST-MATCH
9Now
62,000
9
BIG BROTHER - FINALE - WINNER ANNOUNCED
7Plus
59,000
10
STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 3RD - POST MATCH
QUEENSLAND V NEW SOUTH WALES -BRISBANE
9Now
57,000
Source: OzTAM Live VPM, 1 January 2020 – 28 November 2020. Metric: VPM Rating. Media Duration 15+mins. Excludes CoViewing on Connected TV. All Broadcasters
Nine’s ratings report. Clearly the easiest to write from a PR point of view with the network backing up last year’s win with another in both total people and key demographics - network and main channel.
Note that the network share from Nine generally are referring to 28-day consolidated, as opposed to the more generally accepted 7-day, though that doesn’t change the outcome.
I feel Nine was the network least affected by COVID-19 (even though it disrupted the filming of The Block and caused Travel Guides to be pulled from the schedule and rescheduled for 2021). It was able to get most of its programs on air albeit with modifications, e.g. The Voice with no studio audience for the playoffs. Its 7.30pm tentpoles often won their timeslots even though its ratings were slightly down on last year.
Channel Nine should be very happy that they’ve won back to back official ratings season. Nine had a strong start to the year with the Australian Open (especially the Kyrgios-Nadal match with provided 1.872 million viewers) as well as Married at First Sight. Married at First Sight 2020 was down from last year. After Easter, Lego masters did well and provided good numbers.
After the Voice finished, AUstralian Ninja Warrior premiered in late July 2020. This year’s Ninja Warrior was down from last year, though it still did well in the demos. The 2020 NRL Grand Final did pretty well with 2.106 million Metro viewers tuning into watch the match. The State of Origin was down from last year (due to COVID-19 lockdowns), though it still rated well during primetime. State of Origin Game 1 failed to reach 100,000 viewers in the South Australian capital. (Adelaide is mostly an AFL city. This was why the ratings are quite low in the SA Capital). NEvertheless, the State of Origin did pretty well in Live Streaming.
Next year, will be interesting with The Voice moving to Channel SEven. THey will have new shows including The Celebrity Apprentice Australia, Beauty and the Geek Australia and Amazing Grace.
Even though Seven’s AFL GF was without question daylight first, interesting to see how dominant WWOS was during 2020, nearly every program in top sports belonged to Nine!
And around half of that was actually from the ‘summer of tennis’ out of ratings, they’ll be desperate to ensure it all goes ahead (as much as possible) next year